iPhone OS has 70% share of smartphone impressions in March
TweetFollow Us on Twitter

iPhone OS has 70% share of smartphone impressions in March

Millennial Media (http://www.millennialmedia.com), an independent mobile advertising platform, said today that mobile connected devices like the iPad and Sony PSP displayed more than 20% of the giant ad networks’ ad impressions in March, a trend that could have far reaching impact on mobile advertising as these devices grow more popular.

Millennial Media decoupled the device and OS trending information from the company’s monthly Scorecard for Mobile Advertising Reach and Targeting (SMART); the new Millennial Media Mobile Mix will now complement the company’s monthly SMART report. The company’s mobile advertising network reaches 83% of mobile users in the U.S.

Millennial Media also reported that, for the first time, Android’s OS was in the top three in the ranking of smartphone impressions in March. Android OS impressions share increased 3% in March alone to bring the Google platform to a total of 6% of U.S. smartphone impressions for the month. Globally, Android impressions increased 72% month-over-month, while RIM also surged 25% globally, on the network.

However, the iPhone OS remains the leading OS on the Millennial Media network in March with 70% share of smartphone impressions. The operating system has maintained the leading OS position since Millennial began reporting OS mix in August 2009.

RIM remained the second largest OS for the eighth consecutive month with a 14% share of impressions; and four devices in the Top 20 Mobile Phone ranking. While Apple represented 40% of overall network impressions in March (top slot for the sixth consecutive month); manufacturers supporting Android enabled devices represented over 50% of the Top 15 Manufacturers. Samsung was firmly embedded as the second largest manufacturer on our network, with four devices in the Top 20.

 
AAPL
$101.06
Apple Inc.
+0.10
GOOG
$587.37
Google Inc.
-8.71
MSFT
$47.06
Microsoft Corpora
-0.46
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: September 15-19, 2...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check out the Reviews Archive for every single review we’ve ever written. Goat Simulator   | Read more »
Kitty Powers’ Matchmaker – Tips, Tricks,...
Hey There, Kittens: | Read more »
Goblin Sword Review
Goblin Sword Review By Andrew Fisher on September 22nd, 2014 Our Rating: :: RETRO GOODNESSUniversal App - Designed for iPhone and iPad Fun visuals, good music, engaging level design, and lots of content make Goblin Sword an excellent little game.   | Read more »
Major New Update for CSR Racing Adds Fer...
Major New Update for CSR Racing Adds Ferrari and Multiplaye​r Posted by Jessica Fisher on September 22nd, 2014 [ permalink ] | Read more »
Veditor Review
Veditor Review By Jennifer Allen on September 22nd, 2014 Our Rating: :: PIMP YOUR VIDEOUniversal App - Designed for iPhone and iPad Want to add stickers and music to your videos? Veditor can do that easily.   | Read more »
1849′s Nevada Silver DLC is Still Search...
A few months ago, I took a look at 1849 from SomaSim. This Gold Rush-themed city builder for iPad had a fair bit going for it, but lacked in a few crucial areas to make it a true stand-out on the App Store. SomaSim has since added in a sandbox mode, and just last week the first content expansion, entitled Nevada Silver, went live. | Read more »
Fruit Ninja Will be Reborn With a Massiv...
Fruit Ninja Will be Reborn With a Massive Update and Origins Animation Series Posted by Jessica Fisher on September 22nd, 2014 [ permalink ] Halfbrick Studios is rebuilding | Read more »
Daniel Tiger’s Grr-ific Feelings Review
Daniel Tiger’s Grr-ific Feelings Review By Amy Solomon on September 22nd, 2014 Our Rating: iPad Only App - Designed for the iPad Daniel Tiger’s Grr-ific Feelings includes activities that allow young children explore different emotions.   | Read more »
CloudMagic Updated for iOS 8 – Adds Inte...
CloudMagic Updated for iOS 8 – Adds Interactive Notifications, Share Extension, and More Posted by Jessica Fisher on September 22nd, 2014 [ | Read more »
Starbase Annex (Games)
Starbase Annex 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "it’s really very clever... a little bit of Hearthstone and a dash of Eclipse" - PocketTactics.comFrom the creator of Starbase Orion and Starbase Command comes an all new strategy/card/board game hybrid set in the Starbase... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.