iPhone OS has 70% share of smartphone impressions in March
TweetFollow Us on Twitter

iPhone OS has 70% share of smartphone impressions in March

Millennial Media (http://www.millennialmedia.com), an independent mobile advertising platform, said today that mobile connected devices like the iPad and Sony PSP displayed more than 20% of the giant ad networks’ ad impressions in March, a trend that could have far reaching impact on mobile advertising as these devices grow more popular.

Millennial Media decoupled the device and OS trending information from the company’s monthly Scorecard for Mobile Advertising Reach and Targeting (SMART); the new Millennial Media Mobile Mix will now complement the company’s monthly SMART report. The company’s mobile advertising network reaches 83% of mobile users in the U.S.

Millennial Media also reported that, for the first time, Android’s OS was in the top three in the ranking of smartphone impressions in March. Android OS impressions share increased 3% in March alone to bring the Google platform to a total of 6% of U.S. smartphone impressions for the month. Globally, Android impressions increased 72% month-over-month, while RIM also surged 25% globally, on the network.

However, the iPhone OS remains the leading OS on the Millennial Media network in March with 70% share of smartphone impressions. The operating system has maintained the leading OS position since Millennial began reporting OS mix in August 2009.

RIM remained the second largest OS for the eighth consecutive month with a 14% share of impressions; and four devices in the Top 20 Mobile Phone ranking. While Apple represented 40% of overall network impressions in March (top slot for the sixth consecutive month); manufacturers supporting Android enabled devices represented over 50% of the Top 15 Manufacturers. Samsung was firmly embedded as the second largest manufacturer on our network, with four devices in the Top 20.

 
AAPL
$100.57
Apple Inc.
+0.04
GOOG
$584.49
Google Inc.
-2.37
MSFT
$44.95
Microsoft Corpora
-0.38
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Invaders! From Outer Space (Games)
Invaders! From Outer Space 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
Dementia: Book of the Dead (Games)
Dementia: Book of the Dead 1.00 Device: iOS Universal Category: Games Price: $2.99, Version: 1.00 (iTunes) Description: EXCLUSIVE CONTENT ONLY ON THE APP STORE.Medieval England. Times of knights, witches and hunters. What other secrets covered by this time of trouble are hidden from the humanity? | Read more »
Wan Nyan Slash (Games)
Wan Nyan Slash 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Wan Nyan Slash is an infinite adorable demon slaying slashing action game! Play as the wandering samurai Wan and Nyan as they journey to save ancient Japan!Tap and drag Wan and Nyan to guide their slash paths to take out as many... | Read more »
Fallin Love - The Game of Love (Games)
Fallin Love - The Game of Love 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: GRAVITATE AROUND LOVE | Read more »
Ancient Battle: Hannibal (Games)
Ancient Battle: Hannibal 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Cubic Castles Review
Cubic Castles Review By Rob Thomas on August 20th, 2014 Our Rating: :: CASTLE CRAFTINGiPad Only App - Designed for the iPad Some ridiculously frustrating camera issues aside, Cubic Castles is a pretty neat, voxel-based crafting game that sports serious future potential.   | Read more »
Space Colors – Tips, Tricks, Strategies,...
Hello Cadets: Want to know what we thought about this hectic space combat/roguelike? Check out our Space Colors review! Space Colors is a cool shooter/roguelike from Team Chaos. You travel from planet to planet across a huge galaxy and complete a variety of missions. One day, you may pick up a benign space crate. On another day, you may be asked... | Read more »
Tap Sports Baseball – Tips, Tricks, and...
Tap Sports Baseball is a pretty simple game to learn, but that doesn’t mean it’s an easy game to master, by any means. To start your batting career off well, we thought we’d give you the heads up on some handy tips and tricks. Hey Batter-Batter: Curious to see what we made of this whole “tap to bat” management sim? Check out our Tap Sports... | Read more »
Tap Sports Baseball Review
Tap Sports Baseball Review By Jennifer Allen on August 20th, 2014 Our Rating: :: LET'S PLAY BALLUniversal App - Designed for iPhone and iPad Tap Sports Baseball is briefly fun but lacks some important features.   | Read more »
Earn to Die 2 Set to Drive in to the App...
Earn to Die 2 Set to Drive in to the App Store Later This Year Posted by Ellis Spice on August 20th, 2014 [ permalink ] Not Doppler has announced that Earn to Die 2, a sequel to their successful game | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.