PropUp has launched a self-titled ergonomic holder for the iPad. Its designed to allow comfortable interaction with your Apple tablet in landscape or portrait view.

Its patent pending “flex” design accommodates “nude” iPads nude or those outfitted in one of the many cases on the market today. PropUp is sold through propupstore.com and will be shipping Oct. 1. For a limited time it’s being offered for a discounted rate of US$24.95 with free shipping in the US and $27 shipping to select international markets. After the introductory period pricing is $28.95 with $6 shipping in the US and $27 shipping to select international markets.