Strategy Analytics: iPad faces pricing challenge
TweetFollow Us on Twitter

Strategy Analytics: iPad faces pricing challenge


Two-thirds of potential iPad buyers expect to pay less than US$500 or 500 Euros, according to a survey of 4,800 US and European consumers conducted by Strategy Analytics’ (http://www.strategyanalytics.com) "Tablet and Touchscreen Strategies" service.

With iPad retail pricing starting at $499 in the US, price is likely to present Apple with its first major hurdle as it seeks to sustain the iPad’s early success, according to the research group. The report concludes that competitors may gain tablet market share by targeting consumers’ price expectations, and that Apple will eventually be forced to offer lower priced iPads.

The study, “Apple's iPad: Users, Buying Intentions and Price Expectations,” also found that iPad users are not simply hardcore Apple fans: many continue to use mobile phones and computers from other brands, and still feel positively towards them.

Only 22% of iPad users also use an iPhone, for example. The survey also offers g evidence that other technology firms such as Blackberry/RIM, Samsung and Motorola should be able use their own brand loyalty to tap into the burgeoning demand for tablet devices.

“Apple has had a clear run at the tablet market for the last few months,” says David Mercer, Principal Analyst and the report’s author. “As tablets from other major brands begin to arrive we expect price competition to heat up, and many consumers tell us they are waiting for lower-priced devices.”

Other survey findings include:

° Acer and Dell are the most popular computer brands owned by iPad users.

° iPad buyers are less sensitive than average to paying monthly fees for additional services.

° More people expect to buy an iPad during the coming 12 months than an Xbox 360 or a PS3.

The online survey was conducted July-September 2010 with a weighted sample of 4,800 respondents in the US, France, Germany, Italy and the UK.

 
AAPL
$100.75
Apple Inc.
+0.64
GOOG
$577.36
Google Inc.
+1.00
MSFT
$46.36
Microsoft Corpora
-0.08
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

WW2: Sandbox. Strategy & Tactics (G...
WW2: Sandbox. Strategy & Tactics 1.0.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.0 (iTunes) Description: Sandbox is the unlimited sequel to our Strategy & Tactics: World War II. We've abandoned historical restrictions and turn limits making your task deceptively simple - take command of any European... | Read more »
apeFilter (Music)
apeFilter 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: | Read more »
Shred It! Review
Shred It! Review By Jennifer Allen on September 30th, 2014 Our Rating: :: GORGEOUS BUT BASICUniversal App - Designed for iPhone and iPad It might look lovely, but Shred It! is a pretty shallow endless runner/snowboarding game.   | Read more »
It Came From Canada: Angry Birds: Transf...
Anyone afraid that throwing Transformers into the Angry Birds mix would result in a Michael Bay-level of childhood pillaging can rest easy. While Rovio’s famous fowls may be a 21st century staple, Angry Birds: Transformers wears its affection for the 80s on its sleeve. But is mere retro reverence enough to justify this crossover? We find out in... | Read more »
Galaxy Trucker Review
Galaxy Trucker Review By Rob Thomas on September 30th, 2014 Our Rating: :: IN FOR THE LONG HAULiPad Only App - Designed for the iPad We got a great big convoy, rockin’ through the night… the endless night of outer space, that is. And the ships are made out of pipes. Don’t question it. It’s Galaxy Trucker and it’s now on iPad! | Read more »
Moon and Sun – children’s book Review
Moon and Sun – children’s book Review By Amy Solomon on September 30th, 2014 Our Rating: Moon and Sun is a fable-like children’s book with lush illustrations.   Developer: Marcio Monteiro Price: $3.99 Version: 1.0 App Reviewed on: iPad 3 | Read more »
Kairosoft Finally Brings The Pyraplex to...
Kairosoft Finally Brings The Pyraplex to iOS Posted by Jessica Fisher on September 30th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Yeti’s Parole Officer Review
Yeti’s Parole Officer Review By Jennifer Allen on September 30th, 2014 Our Rating: Universal App - Designed for iPhone and iPad Yeti’s Parole Officer proves that looks aren’t everything in this entertaining, if plain, piece of interactive fiction.   | Read more »
Record Keeper and World Wide Words – Two...
Record Keeper and World Wide Words – Two New Final Fantasy Games Arrive on iOS in Japan Posted by Ellis Spice on September 30th, 2014 [ permalink ] | Read more »
iPollute Review
iPollute Review By Nadia Oxford on September 30th, 2014 Our Rating: :: iPOLLUTE, uPOLLUTEUniversal App - Designed for iPhone and iPad iPollute is a delightful-looking pollution simulator, though it’s a bit light on “game” content.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.