Apple has filed a U.S. federal trademark registration was filed for “VoicePass” in the “Construction and Repair Services” category, reports “Trademarkia” (http://macte.ch/BRMKN). The serial number of the patent is 85200930.

It’s for “Installation, repair, maintenance and servicing of computers and of electronic, electromechanical, optical, magnetic and electrical equipment for use with computers; technical services and support; web based support and diagnostic services by using resources and tools for computer software and computer hardware provided on-line and over telecommunications networks; support services available computer network or the Internet, or over a telecommunications network; multimedia technical services and support; information relating to installation, maintenance, repair, servicing and updating of computers transmitted through mail shots, e-mail updates, e-mail support notices, and over telecommunications networks; installation, maintenance, repair and servicing of computer hardware, computer peripheral devices, photographic, apparatus and equipment, apparatus and equipment for recording and/or reproducing sound and/or images, and telecommunications apparatus and equipment; computer installation services; computer maintenance services; computer repair services; advisory, information and consultancy services relating to the aforesaid.”

A note on the Apple “My Support” page (http://macte.ch/aCatU) adds this: “My Support Profile offers one-stop access to manage your products, support activities, and contact information. You can also join VoicePass, so Apple can quickly identify you and provide a fast, personalized experience when you call.”