Nova media has released FrameLoader for Mac OS X 10.6.6 (or higher) in the Mac App Store. The US$11.99 app synchronizes photos, music and movie files on a Mac with digital picture frames, SD cards and USB memory sticks.  

FrameLoader will convert pictures, music and videos automatically into a format that can be displayed by the selected digital picture frame. To display media files on a TV or other devices, the app can synchronize media files with an SD card and USB memory stick.

To select the media contents, FrameLoader displays a list of iPhoto albums and iTunes playlists. They can be checked or unchecked to be synced. Custom media files can be dragged and dropped into FrameLoader and selected accordingly.

A click of the sync button starts the synchronization process and an activity monitor displays the details of the process. A demo version of FrameLoader is available at nova media’s website (http://www.novamedia.de).