Greg's Bite: Apple May Get Serious About TV
TweetFollow Us on Twitter

Greg's Bite: Apple May Get Serious About TV


By Greg Mills

Let me first make it very clear: Apple getting serious about TV does not mean they are going to try to compete with the always cheaper, large flat screen HDTV TV manufacturers. There is just no money in throwing low margin TV sets out the door to flood an already saturated retail TV market. I have read the stories in the press and still doubt Apple plans to launch Apple branded Flatscreen TV set. Something more like a more advanced Apple TV device with DVR features yes, expensive, low margine TVs, no this is why:

Apple is way too smart to do that. It is hard to imagine anything short of a projected, 3D, HD, full color hologram projector system that would be revolutionary enough to allow Apple to make money on TV sets. While a hologram projector system is the sort of thing Apple would work on, I don't think technology is there yet to make such a system ready for consumer sales.

With current known display technology it is hard to see such a significant breakthrough Apple could do to TVs what the iPhone did to cell phones. One of the secrets to the success of iPhone is that the cellular networks subsidize the price of iPhone and there isn't a business model that would support subsidizing large screen TV sets. That would mean the full price of an Apple HDTV would be paid by consumers. Apple is realistic and knows how markets work.

The constant leaks regarding the book titled "Steve Jobs," which portends to give a lot of inside information about the man and his life, has intriguing tidbits such as a claim that Steve said he had cracked the problem of producing an Apple sort of user interface for HDTV and the jungle of boxes and wires it takes to supply digital content. (See http://www.washingtonpost.com/business/technology/jobss-final-plan-an-in...). I quote:

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote."I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’ ”

An improved user interface does not a full blown TV make.

I searched the US Patent Office web site to see if there was a patent pending for television as a word in the abstract and Jobs as inventor and came up blank. It takes a few months for patent applications to be filed and published so there may still be such an invention out there that is still under wraps. All I found were patents that relate to the Apple TV device. Steve Jobs is way too cryptic and secretive to have completely spilled the beans on the next big thing at Apple. Disinformation is more his speed.

If you read betweens the lines, you can still come up with an enhanced Apple TV box to end all other boxes. The notion that Apple is going to pump out flat screen TV sets is still nuts, in my opinion. There is no margin in them. That Jobs could fix problematic devices and revolutionize entire industries is a no-brainer. Given that, you still can't get around the ever declining market prices on large screen HDTV sets. Heck, I bought a 55--inch Visio HDTV last black Friday for $870 at Sams.

Could they lauch some sort of Apple quality DVR, cable, Internet capable, enhanced Apple TV device, yes. I think an Apple branded DVR would sell well, and I would certainly get one. I dumped Time Warner Cable in part due to a crappy DVR (really the crappy software) and went with Dish which has a better box. The Dish DVR is much better, but lacks a dual HDTV out ability. An Apple brand HDTV box that has power and internet in and HDMI out is called Apple TV. Add DVR features and you would have something worthwhile. Add some more Jobsian magic to the Apple TV and you would have a great Apple DVR product, but not a screen element.

We still have a drawer full of remote controls and the back of the TV set looks like a plate of black spagetti. Is there room to improve the industry and hardware? The answer to that is yes, will Apple sell a line of expensive HDTVs that have a 7% margin? Get real.

That is Greg's Bite.

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Soft Drummer (Music)
Soft Drummer 1.0 Device: iOS Universal Category: Music Price: $14.99, Version: 1.0 (iTunes) Description: Soft Drummer is the closest thing to a pro session subtle drummer in your pocket. Easy to use and fast, it's much more than a drum machine because it can improvise musically with the most pure acoustic drumming sound, played... | Read more »
Is GO Gear the Pokemon GO map app you...
Now that we've settled into something of a Pokemon GO status quo, the number one desire of most players can best be summed out by modifying a quote from Rod Tidwell of Jerry Maguire: "Show me the Pokemon!" [Read more] | Read more »
Rodeo Stampede update: Mountains, new an...
The Savannah and Jungle were just the beginning in Rodeo Stampede. Get ready to head for the Mountains. I think I heard that in a beer ad once. [Read more] | Read more »
COSMOS RINGS (Games)
COSMOS RINGS 1.0.0 Device: iOS iPhone Category: Games Price: $5.99, Version: 1.0.0 (iTunes) Description: This game cannot be played without the Apple Watch.Released anniversary sale until August 31,2016 PST!A tragic tale of time's cruelty unfolds in Square Enix's first Apple Watch-exclusive RPG!■A dark and timeless world | Read more »
How to get started selling on Mercari
As far as ecommerce has come over the last decade or so, there's still a tremendous opportunity to make it easier for people to buy and sell goods. That's especially true when it comes to shopping apps, which should only continue to increase in popularity for at least the remainder of this decade. [Read more] | Read more »
Human Anatomy Atlas 2017 Edition - Compl...
Human Anatomy Atlas 2017 Edition - Complete 3D Human Body 1.0.24 Device: iOS iPhone Category: Medical Price: $24.99, Version: 1.0.24 (iTunes) Description: | Read more »
Heroes of Normandie (Games)
Heroes of Normandie 1.5 Device: iOS Universal Category: Games Price: $14.99, Version: 1.5 (iTunes) Description: The game does not support iPhone 4s and below | Read more »
Why you should never power up Pokemon in...
There's no question that candy is dandy in Pokemon GO. You need big quantities of it to evolve your Pokemon, and when combined with stardust, it can be used to power up your favorite pocket monsters as well, making them more formidable for the gym battles that await you. [Read more] | Read more »
Webzen launches 3D MMORPG MU Origin on i...
Mu Origin is featured time and time again at the very top of App Stores in China, and within the top five worldwide top-grossing charts on Google Play.Its popularity in Korea and China, featuring more than 120 registered players in China and 6 million downloads in Korea, has quickly transferred over to Europe and America. [Read more] | Read more »
Severed (Games)
Severed 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: LAUNCH DISCOUNT ON NOW!! ENDS AUGUST 4!====Take control of a one-armed warrior named Sasha, wielding a living sword on her journey through a nightmare world in search of her family. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.