Consumers more connected to TV sets than ever
TweetFollow Us on Twitter

Consumers more connected to TV sets than ever

American consumers continue to expand the number of devices and platforms they use to view TV shows and movies, yet report no significant change in the total time they spend watching on the traditional TV set. Which is good news for Apple if, as myriad rumors suggest, it's planning its own HDTV set in 2012 or 2013.

An annual study of consumer video consumption habits conducted by Frank N. Magid Associates (http://www.magid.com) reveals that while more than 50% of online consumers watch TV shows and movies online at least occasionally, there is still growth in their use of On Demand, DVR, and DVD options. Surprisingly, the more alternative platforms that consumers use, the more they tend to spend on traditional TV subscription services.

Notably, satisfaction with HD service is at an all-time high among customers of pay television providers, including cable, satellite, and telco TV. TV purchase intentions have climbed back to near pre-recession levels. Forty percent of consumers indicate they will shop for a new TV set in the next year. The proportion shopping for a new primary TV is up to 28% from a low of 23% in 2009.

Superior display, wide-screen format, and Internet connectivity top the list of TV set features in greatest demand -- and features Apple should rule. In fact, an impressive 62% of TV shoppers said Internet connectivity is an important factor in their decision to purchase a new TV.

"Consumers have been streaming TV shows and movies to the TV screen enabled by a very diverse set of devices, including game consoles, computers, streaming specific devices like Apple TV and Blu-ray players, so an Internet-connected Smart TV is the desirable next step," says Maryann Baldwin, vice president, Magid Media Futures and author of Magid's tenth annual survey of consumer video entertainment behaviors and attitudes across traditional and emerging platforms.

Consistent with the demand for high-quality displays, the intention to purchase HDTV sets continues to run strongest, while the proportion of those who plan to buy a 3-D TV set has dropped significantly over the past year from 67% to 49% of all TV shoppers. Three percent of households now own a 3-D TV set.

-- Dennis Sellers

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to get started with Prisma
If there's one thing people like to do more than taking pictures with their smartphones, it's tinkering with those photos in some way. Numerous apps have sprung up over the last several years that allow you to use filters and special effects to transform your pictures, and it doesn't seem like the appetite for those tricks has been satisfied for... | Read more »
6 Pokemon GO updates you can expect, acc...
Pokemon GO had a scheduled appearance at this year's San Diego Comic-Con for a while, but it was only relatively close to the show that it was upgraded to a spot in Hall H. That's the biggest venue at SDCC, one usually reserved for the largest movie and television panels. [Read more] | Read more »
How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would astound Darwin. [Read more] | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has taken it and just kept running over the past few years. [Read more] | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is happy as can be until your time is running out. [Read more] | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers and difficulties, visit many interesting and mysterious places.********** Pocket Gamer "...very... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels.Features alternative colour schemes for all common colour deficiencies.A cooperation with award winning board... | Read more »
Doodle God Griddlers (Games)
Doodle God Griddlers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.