Most of holiday budgets will be spent on electronics
TweetFollow Us on Twitter

Most of holiday budgets will be spent on electronics

TechBargains (www.techbargains.com), a deal aggregation website for electronics products, released its 2011 Holiday Survey, revealing that despite the weak economy consumers are still buying large amounts of consumer electronics this season. And since tablets are among the hottest items, it looks to be a happy holiday for Apple, as well as Amazon.

At least a quarter of all consumers’ holiday gift budgets will be spent on consumer electronics with 52% of shoppers expecting to spend between US$250 to $500. More than 50% of men and women surveyed plan on spending half or more of their budget on electronics, completely unimpeded by the economic downturn.

Electronics products will consume a large portion of the holiday gift budget for men and women with 39% of women and 37% of men stating that they will spend half of their holiday budget on consumer electronics. However, while they're spending significantly, they're still carefully researching before they buy.

Sixty five percent of men value a recommendation from a friend as the single most important factor when deciding to purchase a product, while 73% of women said free shipping was their main priority. Both of these factors were most important to both sexes with 57% of women saying a recommendation was important and 62% of men saying free shipping was a deciding factor.

Kindle Fire, Nook Color, and buzz about the iPad 3 have convinced shoppers that tablets, over e-readers, are the most popular products of the season. Sixty-four percent of shoppers are planning to purchase a tablet in the next six months, even though they're more expensive then e-reader options. This shows that the lower prices of e-readers aren't affecting purchase plans for survey participants. 

According to the survey, 25% of current iPad owners will purchase a Kindle Fire in the next six months. The majority (88%) of those looking to replace the iPad with a Kindle Fire say they simply like buying the newest products. Interestingly, only 34% are planning to purchase an e-reader in the next six months and 76% of those who plan to purchase an e-reader will buy a Kindle Fire, while 9% will buy a Nook Color.

Thirty-five percent of shoppers who said they will purchase a tablet want to buy an iPad 2, while 32% want a Kindle Fire. Twenty-six percent of iPad owners plan to purchase an iPad2 in the next six months. The majority of shoppers (59%) planning to purchase a new tablet to replace their old one are doing so because they like purchasing the newest product.

-- Dennis Sellers

 
AAPL
$108.00
Apple Inc.
+1.02
GOOG
$559.08
Google Inc.
+8.77
MSFT
$46.95
Microsoft Corpora
+0.90
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Monster Flash Review
Monster Flash Review By Jordan Minor on October 31st, 2014 Our Rating: :: ALONE IN THE DARKUniversal App - Designed for iPhone and iPad Solid shooting and a surprising amount of spooky tension make Monster Flash a great portable piece of Halloween.   | Read more »
Retry Review
Retry Review By Rob Thomas on October 31st, 2014 Our Rating: :: SOARING HIGHUniversal App - Designed for iPhone and iPad Flappy who? Let Retry wash all those bad bird-related memories away on a cool retro-flavored flight… right into the side of a cliff. Over and over and over again.   | Read more »
Dementia: Book of the Dead Review
Dementia: Book of the Dead Review By Lee Hamlet on October 31st, 2014 Our Rating: :: A TOUGH READUniversal App - Designed for iPhone and iPad A witch hunter is sent after a demonic book in the spooky but short-lived Dementia: Book of the Dead.   | Read more »
Card Dungeon, the Semi-Board Game Roguel...
Card Dungeon, the Semi-Board Game Roguelike, Has Been Renovated Posted by Jessica Fisher on October 31st, 2014 [ permalink ] | Read more »
Logitech Protection + Power iPhone5/5S C...
Made by: Logitech Price: $99.99 Hardware/iOS Integration Rating: 3 out of 5 stars Usability Rating: 0.5 out of 5 stars Reuse Value Rating: 0.75 out of 5 stars Build Quality Rating: 0.75 out of 5 stars Overall Rating: 1.25 out of 5 stars | Read more »
This Is Not a Test Goes Free, Permanentl...
This Is Not a Test Goes Free, Permanently Posted by Jessica Fisher on October 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Swap Heroes Review
Swap Heroes Review By Campbell Bird on October 31st, 2014 Our Rating: :: STRATEGIC SWAPPINGUniversal App - Designed for iPhone and iPad Rotate a cast of heroes to fend of waves of monsters in this difficult, puzzle rpg.   | Read more »
Night Sky Pro™ (Reference)
Night Sky Pro™ 3.0.1 Device: iOS Universal Category: Reference Price: $2.99, Version: 3.0.1 (iTunes) Description: Night Sky Pro™Wonder No More™Night Sky Pro™ is the ultimate stargazing experience. From the creators of the original Night Sky™ app comes an all-new powerful and immersive encounter with the sky above! | Read more »
Audio Defence : Zombie Arena (Games)
Audio Defence : Zombie Arena 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: A zombie shooter audio game. Made from gut-wrenching 3D binaural sound, for a new kind of weird immersion. You are the blind warrior, fighting off wave after wave of Dr Bastard’s Zombies. With 3D binaural sound... | Read more »
RPG Asdivine Hearts (Games)
RPG Asdivine Hearts 1.1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1.0 (iTunes) Description: SPECIAL PRICE50% OFF (USD 7.99 -> USD 3.99)!!!Travel alongside four companions and a cat in the adventure of a lifetime and one that transcends even the world in this latest fantasy RPG!◆◇Story◇◆ | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.