Most of holiday budgets will be spent on electronics
TweetFollow Us on Twitter

Most of holiday budgets will be spent on electronics

TechBargains (www.techbargains.com), a deal aggregation website for electronics products, released its 2011 Holiday Survey, revealing that despite the weak economy consumers are still buying large amounts of consumer electronics this season. And since tablets are among the hottest items, it looks to be a happy holiday for Apple, as well as Amazon.

At least a quarter of all consumers’ holiday gift budgets will be spent on consumer electronics with 52% of shoppers expecting to spend between US$250 to $500. More than 50% of men and women surveyed plan on spending half or more of their budget on electronics, completely unimpeded by the economic downturn.

Electronics products will consume a large portion of the holiday gift budget for men and women with 39% of women and 37% of men stating that they will spend half of their holiday budget on consumer electronics. However, while they're spending significantly, they're still carefully researching before they buy.

Sixty five percent of men value a recommendation from a friend as the single most important factor when deciding to purchase a product, while 73% of women said free shipping was their main priority. Both of these factors were most important to both sexes with 57% of women saying a recommendation was important and 62% of men saying free shipping was a deciding factor.

Kindle Fire, Nook Color, and buzz about the iPad 3 have convinced shoppers that tablets, over e-readers, are the most popular products of the season. Sixty-four percent of shoppers are planning to purchase a tablet in the next six months, even though they're more expensive then e-reader options. This shows that the lower prices of e-readers aren't affecting purchase plans for survey participants. 

According to the survey, 25% of current iPad owners will purchase a Kindle Fire in the next six months. The majority (88%) of those looking to replace the iPad with a Kindle Fire say they simply like buying the newest products. Interestingly, only 34% are planning to purchase an e-reader in the next six months and 76% of those who plan to purchase an e-reader will buy a Kindle Fire, while 9% will buy a Nook Color.

Thirty-five percent of shoppers who said they will purchase a tablet want to buy an iPad 2, while 32% want a Kindle Fire. Twenty-six percent of iPad owners plan to purchase an iPad2 in the next six months. The majority of shoppers (59%) planning to purchase a new tablet to replace their old one are doing so because they like purchasing the newest product.

-- Dennis Sellers

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Soft Drummer (Music)
Soft Drummer 1.0 Device: iOS Universal Category: Music Price: $14.99, Version: 1.0 (iTunes) Description: Soft Drummer is the closest thing to a pro session subtle drummer in your pocket. Easy to use and fast, it's much more than a drum machine because it can improvise musically with the most pure acoustic drumming sound, played... | Read more »
Is GO Gear the Pokemon GO map app you...
Now that we've settled into something of a Pokemon GO status quo, the number one desire of most players can best be summed out by modifying a quote from Rod Tidwell of Jerry Maguire: "Show me the Pokemon!" [Read more] | Read more »
Rodeo Stampede update: Mountains, new an...
The Savannah and Jungle were just the beginning in Rodeo Stampede. Get ready to head for the Mountains. I think I heard that in a beer ad once. [Read more] | Read more »
COSMOS RINGS (Games)
COSMOS RINGS 1.0.0 Device: iOS iPhone Category: Games Price: $5.99, Version: 1.0.0 (iTunes) Description: This game cannot be played without the Apple Watch.Released anniversary sale until August 31,2016 PST!A tragic tale of time's cruelty unfolds in Square Enix's first Apple Watch-exclusive RPG!■A dark and timeless world | Read more »
How to get started selling on Mercari
As far as ecommerce has come over the last decade or so, there's still a tremendous opportunity to make it easier for people to buy and sell goods. That's especially true when it comes to shopping apps, which should only continue to increase in popularity for at least the remainder of this decade. [Read more] | Read more »
Human Anatomy Atlas 2017 Edition - Compl...
Human Anatomy Atlas 2017 Edition - Complete 3D Human Body 1.0.24 Device: iOS iPhone Category: Medical Price: $24.99, Version: 1.0.24 (iTunes) Description: | Read more »
Heroes of Normandie (Games)
Heroes of Normandie 1.5 Device: iOS Universal Category: Games Price: $14.99, Version: 1.5 (iTunes) Description: The game does not support iPhone 4s and below | Read more »
Why you should never power up Pokemon in...
There's no question that candy is dandy in Pokemon GO. You need big quantities of it to evolve your Pokemon, and when combined with stardust, it can be used to power up your favorite pocket monsters as well, making them more formidable for the gym battles that await you. [Read more] | Read more »
Webzen launches 3D MMORPG MU Origin on i...
Mu Origin is featured time and time again at the very top of App Stores in China, and within the top five worldwide top-grossing charts on Google Play.Its popularity in Korea and China, featuring more than 120 registered players in China and 6 million downloads in Korea, has quickly transferred over to Europe and America. [Read more] | Read more »
Severed (Games)
Severed 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: LAUNCH DISCOUNT ON NOW!! ENDS AUGUST 4!====Take control of a one-armed warrior named Sasha, wielding a living sword on her journey through a nightmare world in search of her family. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.