Most of holiday budgets will be spent on electronics
TweetFollow Us on Twitter

Most of holiday budgets will be spent on electronics

TechBargains (www.techbargains.com), a deal aggregation website for electronics products, released its 2011 Holiday Survey, revealing that despite the weak economy consumers are still buying large amounts of consumer electronics this season. And since tablets are among the hottest items, it looks to be a happy holiday for Apple, as well as Amazon.

At least a quarter of all consumers’ holiday gift budgets will be spent on consumer electronics with 52% of shoppers expecting to spend between US$250 to $500. More than 50% of men and women surveyed plan on spending half or more of their budget on electronics, completely unimpeded by the economic downturn.

Electronics products will consume a large portion of the holiday gift budget for men and women with 39% of women and 37% of men stating that they will spend half of their holiday budget on consumer electronics. However, while they're spending significantly, they're still carefully researching before they buy.

Sixty five percent of men value a recommendation from a friend as the single most important factor when deciding to purchase a product, while 73% of women said free shipping was their main priority. Both of these factors were most important to both sexes with 57% of women saying a recommendation was important and 62% of men saying free shipping was a deciding factor.

Kindle Fire, Nook Color, and buzz about the iPad 3 have convinced shoppers that tablets, over e-readers, are the most popular products of the season. Sixty-four percent of shoppers are planning to purchase a tablet in the next six months, even though they're more expensive then e-reader options. This shows that the lower prices of e-readers aren't affecting purchase plans for survey participants. 

According to the survey, 25% of current iPad owners will purchase a Kindle Fire in the next six months. The majority (88%) of those looking to replace the iPad with a Kindle Fire say they simply like buying the newest products. Interestingly, only 34% are planning to purchase an e-reader in the next six months and 76% of those who plan to purchase an e-reader will buy a Kindle Fire, while 9% will buy a Nook Color.

Thirty-five percent of shoppers who said they will purchase a tablet want to buy an iPad 2, while 32% want a Kindle Fire. Twenty-six percent of iPad owners plan to purchase an iPad2 in the next six months. The majority of shoppers (59%) planning to purchase a new tablet to replace their old one are doing so because they like purchasing the newest product.

-- Dennis Sellers

 
AAPL
$113.29
Apple Inc.
+0.37
GOOG
$630.38
Google Inc.
-7.23
MSFT
$43.93
Microsoft Corporation
+0.03
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a calendar appointment? By switching to Calendar app. Right?What if you could schedule an appointment... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an epic medieval journey that will take you from the grasslands of the empire to the forgotten desert... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​***Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad Mini!• "Astropad is my new go-to retouching tool while on the go, which is often." - FStoppers• "In... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members.### introductory offer 60% off ### | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever!Play as Sven's sister Evana, share the action in multiplayer mode, perform awesome new tricks on snowboards and skis, and ride on crazy... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient civilization, discover well-kept secrets and face deadly challenges as you uncover the myth of the Queen... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld. Architecture meets Noir as you become unwillingly entangled in a revolutionist plot. | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD. The battle of immortals has begun. Choose your side.FEATURES: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.