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Appcelerator has published a white paper on "4 Steps to creating a mobile development strategy."
"Companies now have a window of opportunity to think about how mobile can transform their business as radically as the web did," says AppCelerator. "By making mobile a part of their overall digital strategy, companies can transform their relationships with their customers in even greater ways than they did with the web."
The white paper tells you how this can be accomplished. Appcelerator (http://www.appcelerator.com/) is a company that helps web developers create mobile, tablet and desktop applications.