Gartner: pharmaceutical reps to go for the iPad
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Gartner: pharmaceutical reps to go for the iPad


The Gartner research group (http://www.gartner.com) has revealed its top predictions for IT organizations and users for 2012 and beyond. Among the predictions:

° By 2013, iPad penetration among pharmaceutical sales reps will reach 85%, then shift to applications that improve delivery and interaction tracking.

° By 2016, the iPad will gain less than 50% of the K-12 market as CIOs favor devices that are deployed more readily.

° By 2016, most consumers in mature markets will consider in-vehicle Web access a key criterion in their automobile purchase.

° By 2015, new, external social Web and cloud-based services will generate 25% of consumer-driven banking products and services.

° By 2016, more than 5% of searches will be integrated using mobile devices' video/audio sensors instead of typed or spoken phrases.

 
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