2012 looks to be a great year for Apple in the enterprise
TweetFollow Us on Twitter

2012 looks to be a great year for Apple in the enterprise


If you think Apple had a great year in 2011, you ain't see nothing yet. While still firing on all cylinders in the consumer market, the company is also making great gains in the enterprise arena.

Forrester Research's (http://www.forrester.com) latest "Global Tech Market Outlook" states that enterprises will spend US$19 billion on Apple hardware in 2012 -- which is 68% more iPads and 45% more Macs than purchased in 2011.

"Apple's products are much more visible in business environments than they used to be," writes analyst Frank E. Gillet. "To quantify Apple's business presence, Forrester surveyed almost 10,000 information workers -- workers that use a computer for work an hour or more per day -- across 17 countries globally and more than 3,350 IT hardware decision-makers in North America and Western Europe. We analyzed the data to profile how information workers use Apple products for work, how much IT supports Mac and iOS devices, and regional and segment variations."

Meanwhile, "USA Today" says (http://macte.ch/CE29B) that Apple is hiring sales executives across the U.S. to get more of its products into Fortune 1000 companies. Microsoft has traditionally dominated the corporate workplace and more than 85% of corporate computers still run some version of Windows software -- but that's changing in Apple's favor.

Last year, 46% of companies in North America and Europe issued Macs to employees, according to Forrester Research. Their study found that 11% are using iPhones at work; 9%, iPads; and 8%, Macs.

"The growing appetite for Apple products in the workplace underscores the changing nature of the corporate market," says "USA Today. "Workers want lighter laptops, tablets computers with longer-lasting batteries and smartphones with apps in the office environment. And information technology departments and buyers are listening."

Now if only Apple would show some love to the professional videography market and release some much-needed upgrades to the maligned Final Cut Pro X. Plus, it would be nice if the company let the creative pro market know what the future of the Mac Pro is -- if it has one.

-- Dennis Sellers

 
AAPL
$567.77
Apple Inc.
+43.02
GOOG
$525.16
Google Inc.
-1.78
MSFT
$39.86
Microsoft Corpora
+0.17
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Pen & Ink Review
Pen & Ink Review By Jennifer Allen on April 24th, 2014 Our Rating: :: CONVENIENT ARTISTRYiPad Only App - Designed for the iPad Pen & Ink is an ideal way to sketch down some visual ideas or simply spark your imagination.   | Read more »
Sonic & All-Stars Racing Transformed...
Sonic & All-Stars Racing Transformed Now Free, to Add New Iconic Characters and Elements Posted by Tre Lawrence on April 24th, 2014 [ | Read more »
Soccer Rally 2 Review
Soccer Rally 2 Review By Carter Dotson on April 24th, 2014 Our Rating: :: GOALKEEPINGUniversal App - Designed for iPhone and iPad Soccer Rally 2 is the most serious vehicular soccer game ever created.   | Read more »
Galaxy Conquerors Review
Galaxy Conquerors Review By Jennifer Allen on April 24th, 2014 Our Rating: :: RETRO SHOOTINGUniversal App - Designed for iPhone and iPad Old school shooting is fun but inaccurate in Galaxy Conquerors.   | Read more »
Yomi Review
Yomi Review By Rob Thomas on April 24th, 2014 Our Rating: :: C-C-C-COMBO BREAKERiPad Only App - Designed for the iPad Round One – Fight! No quarters required for this iOS adaptation of a tabletop adaptation of the arcade fighting game genre. How’s that for a combo?   | Read more »
Injustice: Gods Among Us Updated with Ne...
Injustice: Gods Among Us Updated with New Characters, Leaderboards, Gear, and Online Multiplayer Posted by Rob Rich on April 24th, 2014 [ | Read more »
Spin It Review
Spin It Review By Jordan Minor on April 24th, 2014 Our Rating: :: SPIN ME RIGHT ROUNDUniversal App - Designed for iPhone and iPad Spin It has a fine puzzle game model, but its execution lacks energy.   | Read more »
Productivity App NoteSuite is Having its...
Productivity App NoteSuite is Having its Biggest Sale Ever, Just for One Week Posted by Rob Rich on April 24th, 2014 [ permalink ] | Read more »
Wayward Souls Review
Wayward Souls Review By Carter Dotson on April 24th, 2014 Our Rating: :: CARRY ON, WAYWARD SONUniversal App - Designed for iPhone and iPad Wayward Souls is a roguelike-inspired action-RPG that sets a high bar for other games to compare to.   | Read more »
The Sandbox Gets Update, Receives New Ca...
The Sandbox Gets Update, Receives New Campaign and New Elements Posted by Tre Lawrence on April 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.