2012 looks to be a great year for Apple in the enterprise
TweetFollow Us on Twitter

2012 looks to be a great year for Apple in the enterprise


If you think Apple had a great year in 2011, you ain't see nothing yet. While still firing on all cylinders in the consumer market, the company is also making great gains in the enterprise arena.

Forrester Research's (http://www.forrester.com) latest "Global Tech Market Outlook" states that enterprises will spend US$19 billion on Apple hardware in 2012 -- which is 68% more iPads and 45% more Macs than purchased in 2011.

"Apple's products are much more visible in business environments than they used to be," writes analyst Frank E. Gillet. "To quantify Apple's business presence, Forrester surveyed almost 10,000 information workers -- workers that use a computer for work an hour or more per day -- across 17 countries globally and more than 3,350 IT hardware decision-makers in North America and Western Europe. We analyzed the data to profile how information workers use Apple products for work, how much IT supports Mac and iOS devices, and regional and segment variations."

Meanwhile, "USA Today" says (http://macte.ch/CE29B) that Apple is hiring sales executives across the U.S. to get more of its products into Fortune 1000 companies. Microsoft has traditionally dominated the corporate workplace and more than 85% of corporate computers still run some version of Windows software -- but that's changing in Apple's favor.

Last year, 46% of companies in North America and Europe issued Macs to employees, according to Forrester Research. Their study found that 11% are using iPhones at work; 9%, iPads; and 8%, Macs.

"The growing appetite for Apple products in the workplace underscores the changing nature of the corporate market," says "USA Today. "Workers want lighter laptops, tablets computers with longer-lasting batteries and smartphones with apps in the office environment. And information technology departments and buyers are listening."

Now if only Apple would show some love to the professional videography market and release some much-needed upgrades to the maligned Final Cut Pro X. Plus, it would be nice if the company let the creative pro market know what the future of the Mac Pro is -- if it has one.

-- Dennis Sellers

 
AAPL
$111.78
Apple Inc.
-0.87
GOOG
$516.35
Google Inc.
+5.25
MSFT
$47.66
Microsoft Corpora
+0.14
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Make your own Tribez Figures (and More)...
Make your own Tribez Figures (and More) with Toyze Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
So Many Holiday iOS Sales Oh My Goodness...
The holiday season is in full-swing, which means a whole lot of iOS apps and games are going on sale. A bunch already have, in fact. Naturally this means we’re putting together a hand-picked list of the best discounts and sales we can find in order to make your own App Store holiday shopping easier. Things are already kicking off with an... | Read more »
It’s Bird vs. Bird in the New PvP Mode f...
It’s Bird vs. Bird in the New PvP Mode for Angry Birds Epic Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Telltale Games and Mojang Announce Minec...
Telltale Games and Mojang Announce Minecraft: Story Mode – A Telltale Games Series Posted by Jessica Fisher on December 19th, 2014 [ permalink ] | Read more »
WarChest and Splash Damage Annouce Their...
WarChest and Splash Damage Annouce Their New Game: Tempo Posted by Jessica Fisher on December 19th, 2014 [ permalink ] WarChest Ltd and Splash Damage Ltd are teaming up again to work | Read more »
BulkyPix Celebrates its 6th Anniversary...
BulkyPix Celebrates its 6th Anniversary with a Bunch of Free Games Posted by Jessica Fisher on December 19th, 2014 [ permalink ] BulkyPix has | Read more »
Indulge in Japanese cuisine in Cooking F...
Indulge in Japanese cuisine in Cooking Fever’s new sushi-themed update Posted by Simon Reed on December 19th, 2014 [ permalink ] Lithuanian developer Nordcurrent has yet again updated its restaurant simulat | Read more »
Badland Daydream Level Pack Arrives to C...
Badland Daydream Level Pack Arrives to Celebrate 20 Million Downloads Posted by Ellis Spice on December 19th, 2014 [ permalink ] | Read more »
Far Cry 4, Assassin’s Creed Unity, Desti...
Far Cry 4, Assassin’s Creed Unity, Destiny, and Beyond – AppSpy Takes a Look at AAA Companion Apps Posted by Rob Rich on December 19th, 2014 [ permalink ] These day | Read more »
A Bunch of Halfbrick Games Are Going Fre...
A Bunch of Halfbrick Games Are Going Free for the Holidays Posted by Ellis Spice on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.