2012 looks to be a great year for Apple in the enterprise
TweetFollow Us on Twitter

2012 looks to be a great year for Apple in the enterprise


If you think Apple had a great year in 2011, you ain't see nothing yet. While still firing on all cylinders in the consumer market, the company is also making great gains in the enterprise arena.

Forrester Research's (http://www.forrester.com) latest "Global Tech Market Outlook" states that enterprises will spend US$19 billion on Apple hardware in 2012 -- which is 68% more iPads and 45% more Macs than purchased in 2011.

"Apple's products are much more visible in business environments than they used to be," writes analyst Frank E. Gillet. "To quantify Apple's business presence, Forrester surveyed almost 10,000 information workers -- workers that use a computer for work an hour or more per day -- across 17 countries globally and more than 3,350 IT hardware decision-makers in North America and Western Europe. We analyzed the data to profile how information workers use Apple products for work, how much IT supports Mac and iOS devices, and regional and segment variations."

Meanwhile, "USA Today" says (http://macte.ch/CE29B) that Apple is hiring sales executives across the U.S. to get more of its products into Fortune 1000 companies. Microsoft has traditionally dominated the corporate workplace and more than 85% of corporate computers still run some version of Windows software -- but that's changing in Apple's favor.

Last year, 46% of companies in North America and Europe issued Macs to employees, according to Forrester Research. Their study found that 11% are using iPhones at work; 9%, iPads; and 8%, Macs.

"The growing appetite for Apple products in the workplace underscores the changing nature of the corporate market," says "USA Today. "Workers want lighter laptops, tablets computers with longer-lasting batteries and smartphones with apps in the office environment. And information technology departments and buyers are listening."

Now if only Apple would show some love to the professional videography market and release some much-needed upgrades to the maligned Final Cut Pro X. Plus, it would be nice if the company let the creative pro market know what the future of the Mac Pro is -- if it has one.

-- Dennis Sellers

 
AAPL
$116.47
Apple Inc.
+0.16
GOOG
$537.50
Google Inc.
+2.67
MSFT
$47.98
Microsoft Corpora
-0.72
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Ubisoft Gives Everyone Two New Ways to E...
Ubisoft Gives Everyone Two New Ways to Earn In-Game Stuff for Far Cry 4 Posted by Jessica Fisher on November 21st, 2014 [ permalink ] | Read more »
Golfinity – Tips, Tricks, Strategies, an...
Dig this: Would you like to know what we thought of being an infinite golfer? Check out our Golfinity review! Golfinity offers unlimited ways to test your skills at golf. Here are a few ways to make sure your score doesn’t get too high and your spirits don’t get too low.   Considering Perspective is Crucial | Read more »
Dark Hearts, The Sequel to Haunting Meli...
Dark Hearts, The Sequel to Haunting Melissa, is Available Now Posted by Jessica Fisher on November 21st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Meowza! Toyze Brings Talking Tom to Life...
Meowza! | Read more »
Square Enix Announces New Tactical RPG f...
Square Enix Announces New Tactical RPG for Mobile, Heavenstrike Rivals. Posted by Jessica Fisher on November 21st, 2014 [ permalink ] With their epic stories and gorgeous graphics, | Read more »
Quest for Revenge (Games)
Quest for Revenge 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: The great Kingdom of the west has fallen. The gods ignore the prayers of the desperate. A dark warlord has extinguished the last remaining princes of the land and there are no more heroes who can stand against the armies... | Read more »
Threadz is a New Writing Adventure for Y...
Threadz is a New Writing Adventure for You and Your Friends Posted by Jessica Fisher on November 21st, 2014 [ permalink ] In the tradition of round-robin storytelling, | Read more »
SteelSeries Stratus XL Hardware Review
Made by: SteelSeries Price: $59.99 Hardware/iOS Integration Rating: 4 out of 5 stars Usability Rating: 4.5 out of 5 stars Reuse Value Rating: 4.25 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.31 out of 5 stars | Read more »
ACDSee (Photography)
ACDSee 1.0.0 Device: iOS iPhone Category: Photography Price: $1.99, Version: 1.0.0 (iTunes) Description: Capture, perfect, and share your photos with ACDSee. The ACDSee iPhone app combines an innovative camera, a powerful photo editor, and a convenient collage maker with all the tools you need for a great mobile photography... | Read more »
ProTube for YouTube (Entertainment)
ProTube for YouTube 2.0.2 Device: iOS Universal Category: Entertainment Price: $1.99, Version: 2.0.2 (iTunes) Description: ProTube is the ultimate, fully featured YouTube app. With it's highly polished design, ProTube offers ad-free video with selectable playback quality, audio only playback, background playback and adjustable... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.