Changes are underway in the TV viewing world
TweetFollow Us on Twitter

Changes are underway in the TV viewing world

More data suggests that this is the time for Apple to make a move into the television market (with the rumored "iTV"), as well as roll out the hoped-for iMac with TV functionality (see http://macte.ch/34WZQ).

Americans spend more than 33 hours per week watching video across various screens, according to the latest "Nielsen Cross-Platform Report" (http://www.nielsen.com). But how they’re consuming content -- traditional TV and otherwise -- is changing.

Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3% pay for broadband Internet (up from 70.9% last year); 90.4% pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5% since last year.

Changes are coming, however, as consumers seek out the entertainment option that makes the most sense for them, according to the Nielsen research group. The number of homes subscribing to wired cable has decreased 4.1% in the past year at the same time that telephone company-provided and satellite TV have seen increases of 21.1% and 2.1%, respectively.

Though currently less than 5% of TV households, homes with broadband Internet and free, broadcast TV are on the rise -- growing 22.8% over last year. These households are also found to exhibit interesting video behaviors: they stream video twice as much as the general population and watch half as much TV.

Whether they’re cord-cutters or former broadcast-only homes that upgraded to Internet service, these homes represent a very small but growing group of U.S. consumers. Interestingly, roughly the same percentage of consumers in broadcast-only/broadband homes watch traditional TV, stream or use the Internet as in all cross-platform homes; the difference between these groups falls to time spent on these activities. Even broadcast-only/broadband homes spend the majority of their video time watching traditional TV: 122.6 minutes, compared to 11.2 for streaming on average each day.


Though it would doubtless be pricey, an iTV with a la carte subscription options would certainly be a massive hit. That, of course, is assuming that Apple could work out such deals with the TV studios -- and that's a big hurdle.

On the other hand, Apple, my check book is eagerly awaiting that iMac TV ...

-- Dennis Sellers

 
AAPL
$105.22
Apple Inc.
+0.39
GOOG
$539.78
Google Inc.
-4.20
MSFT
$46.13
Microsoft Corpora
+1.11
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Rami Ismail Opens Up distribute​() for D...
Rami Ismail Opens Up distribute​() for Developers Posted by Jessica Fisher on October 24th, 2014 [ permalink ] Rami Ismail, Chief Executive of Business and Development at indie game studio | Read more »
Great Hitman GO Goes on Sale and Gets Ne...
Great Hitman GO Goes on Sale and Gets New Update – Say That Three Times Fast Posted by Jessica Fisher on October 24th, 2014 [ permalink ] | Read more »
Rival Stars Basketball Review
Rival Stars Basketball Review By Jennifer Allen on October 24th, 2014 Our Rating: :: RESTRICTIVE BUT FUNUniversal App - Designed for iPhone and iPad Rival Stars Basketball is a fun mixture of basketball and card collecting but its energy system will annoy.   | Read more »
Rubicon Development Makes Over a Dozen o...
Rubicon Development Makes Over a Dozen of Their Games Free For This Weekend Only Posted by Jessica Fisher on October 24th, 2014 [ permalink ] | Read more »
I Am Dolphin Review
I Am Dolphin Review By Jennifer Allen on October 24th, 2014 Our Rating: :: NEARLY FIN-TASTICUniversal App - Designed for iPhone and iPad Swim around and eat nearly everything that moves in I Am Dolphin, a fun Ecco-ish kind of game.   | Read more »
nPlayer looks to be the ultimate choice...
Developed by Newin Inc, nPlayer may seem like your standard video player – but is aiming to be the best in its field by providing high quality video play performance and support for a huge number of video formats and codecs. User reviews include quotes such as “I have tested many apps but this one is my only official player for all my iDevice,” “I... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch Review By Jennifer Allen on October 24th, 2014 Our Rating: :: CLASSY STORYTELLINGUniversal App - Designed for iPhone and iPad Fighting Fantasy: Caverns of the Snow Witch is a sterling release from Tin Man Games, as per usual.   | Read more »
A Few Days Left (Games)
A Few Days Left 1.01 Device: iOS Universal Category: Games Price: $3.99, Version: 1.01 (iTunes) Description: Screenshots are in compliance to App Store's 4+ age rating! Please see App Preview for real game play! **Important: Make sure your device is supported! A Few Days Left supports iPhone 4s or newer, iPad 3 or newer. The... | Read more »
Toca Boo (Education)
Toca Boo 1.0.2 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.2 (iTunes) Description: BOO! Did I scare you!? My name is Bonnie and my family loves to spook! Do you want to scare them back? Follow me and I'll show you how!SCARE | Read more »
Intuon (Games)
Intuon 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Join the battle with your intuition in a new hardcore game Intuon! How well do you trust your intuition? Can you find a needle in a haystack? Can you reveal the truth among the lies? Intuition is your weapon!* Challenge!* Guess!* Win... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.