iPad users shop different
TweetFollow Us on Twitter

iPad users shop different


Forget Think Different. iPad users Shop Different, according to new data by RichRelevance, a provider of dynamic personalization for the world’s largest retailers and brands.

The company's report, "The 2012 Q1 Shopping Insights Mobile Study" (http://www.richrelevance.com/insights/mobile-shopping/), finds a steady rise in mobile share of revenue from 1.9% in April 2011 to 4.6% in March 2012, with the iPad driving nearly all shopping, browsing and purchasing in this emerging channel.

According to the study:

° iPad users spent significantly more time and money on retail sites than other mobile users.

° iPad users constitute the bulk of all mobile shoppers -- accounting for about two-thirds (68%) of shoppers.

° The iPad accounts for 90% of all mobile revenue (and 4% of total retail revenue).

° Conversion rates were also strongest with the iPad (1.5% for iPad vs. 0.57% for other mobile devices).

° Average pages per session were highest for the iPad compared with all other mobile devices, at nearly six pages per session (5.7 for iPads vs. 3.6 for iPhone vs. 4.1 for other mobile devices).

What's more, iPad users spend dramatically more -- on fewer items -- than other mobile shoppers. When compared to online shoppers, iPad users spend approximately the same amount on an average order, but buy much more expensive products.

The iPad had the highest average order value (AOV) of any mobile device: US$158 for iPad vs. $105 for other mobile devices vs. $104 for iPhone and other iOS devices in March 2012. Interestingly, AOV for iPad shopping is creeping ahead of the AOV from desktop computers. ($158 for iPad vs. $153 from desktops).

While they spend more per average order, iPad shoppers had on average fewer number of items per order of any mobile device (2.98 for iPad vs. 4.22 for other iOS devices vs. 4.41 for all other mobile devices in March 2012) Overall, iPad shoppers averaged $52.66 per item vs. $21.86 per item for desktop users and $23.80 for other mobile users.

 
AAPL
$117.16
Apple Inc.
-1.74
GOOG
$534.52
Google Inc.
+23.86
MSFT
$40.40
Microsoft Corpora
-1.61
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Playworld Superheroes Review
Playworld Superheroes Review By Tre Lawrence on January 30th, 2015 Our Rating: :: HERO CRAFTINGUniversal App - Designed for iPhone and iPad It’s all about the imagination, fighting bad creatures — and looking good while doing so.   | Read more »
Join the SpongeBob Bubble Party in this...
Join the SpongeBob Bubble Party in this New Match 3 Bubble Poppin’ Frenzy Posted by Jessica Fisher on January 30th, 2015 [ permalink ] | Read more »
Handpick Review
Handpick Review By Jennifer Allen on January 30th, 2015 Our Rating: :: TANTALIZING SUGGESTIONSiPhone App - Designed for the iPhone, compatible with the iPad Handpick will make you hungry, as well as inspire you to cook something new.   | Read more »
Storm the Halls of Echo Base in First St...
Storm the Halls of Echo Base in First Star Wars: Galactic Defense Event Posted by Jessica Fisher on January 30th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Contradiction Review
Contradiction Review By Tre Lawrence on January 30th, 2015 Our Rating: :: SPOT THE LIEiPad Only App - Designed for the iPad Contradiction is a live action point and click adventure that’s pretty engaging.   Developer: Tim Follin Price: $6.99 Version Reviewed: 3 Device Reviewed On: iPad Mini 2 | Read more »
Unlock Sunshine Girl in Ironkill with th...
Unlock Sunshine Girl in Ironkill with this special 148Apps code Posted by Rob Rich on January 29th, 2015 [ permalink ] Robo-fighter Ironkill has been out on iOS a | Read more »
Crossroad Zombies Review
Crossroad Zombies Review By Jordan Minor on January 29th, 2015 Our Rating: :: CROSSWALKING DEADiPad Only App - Designed for the iPad Crossroad Zombies is a rough draft of a cool genre mash-up.   | Read more »
Blood Brothers 2 – Tips, Cheats, and Str...
War is hell: Is it the kind of hell you want to check out? Read our Blood Brothers 2 review to find out! Blood Brothers 2, DeNA’s follow-up to the original Blood Brothers, is an intriguing card collecting / role-playing / strategy hybrid. There’s seemingly a lot to take in at first, but with 148Apps’ help, you’ll soon be able to effortlessly smack... | Read more »
Blood Brothers 2 Review
Blood Brothers 2 Review By Nadia Oxford on January 29th, 2015 Our Rating: :: AN AGGRAVATING RELATIVEUniversal App - Designed for iPhone and iPad Blood Brothers 2 is built on a simple, solid foundation, but its free-to-play system doesn’t play fair.   | Read more »
I AM BREAD, the Toast of the Town, is Ro...
Have you ever dreamt of being deliciously gluten-y? Do you feel passionate about Rye and Wheat? The guys at Bossa Studios do and that is why they are bringing I AM BREAD to iOS soon. The loafy app will feature all the new content that is being included in the Steam Early Access version. You’ll get the all new garage area and Cheese Hunt mode... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.