There's still lots of room for growth of Apple products
TweetFollow Us on Twitter

There's still lots of room for growth of Apple products


According to a new study by the NPD research group (http://www.npd.com), one in four iPad purchasers say it's their first Apple product. The study also shows that there's lots of room for growth for Apple products.

NPD's "Apple Ecosystem Study" found that just 33% of U.S. homes own Apple products. But that number is growing well past the 37 million American households Apple devices are currently found in, thanks in large part to the iPad.

"iPad sales are growing much faster than any other Apple product has this soon after launch," says Ben Arnold, director of industry analysis at NPD. "In fact, one-in-five Apple owner households has one -- nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem."

A majority of the U.S. households that do have Apple products (67%) own an iPod, and 82% of iPod owners polled said the media player was their first Apple product. But as the popularity of the iPod has declined, Apple's new "halo effect," driving sales of other devices in its ecosystem, is being led by the iPad and iPhone.

"While over 70% of long-standing Apple owners began their relationship with the brand by way of the iPod, this number declines to just 57% among those entering the Apple franchise in the past two years," the NPD Group said. "Newcomers to the brand increasingly turn to the iPhone or iPad as their first Apple device, which combined account for one-third of first-time Apple purchases since 2010.

The average home with Apple products owns 2.4 devices built by the company, but most "Apple households" aren't strictly tied to the Cupertino, Calif., company's products. Six in ten homes with a Mac also own a Windows PC, and nearly 30% of so-called Apple "enthusiasts" own a smartphone other than the iPhone.

These numbers show the incredible growth potential Apple still has in the U.S., as two-thirds of American homes don't any products by the company, and nearly a third of those in the ecosystem don't own an iPhone. So look for Apple sales and stock to keep going up, up, up.

(The data comes from a survey of more than 3,000 consumers conducted by the NPD Group in February. It was balanced to represent U.S. household demographics.)

 
AAPL
$98.15
Apple Inc.
-0.23
GOOG
$587.42
Google Inc.
+1.81
MSFT
$43.58
Microsoft Corpora
-0.31
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Empire Manager (Games)
Empire Manager 1.0 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: Become ruler of an empire. Manage your economy, develop technology, hire an army and conquer the world in this addictive turn-based strategy game. | Read more »
Empire Manager HD (Games)
Empire Manager HD 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Become ruler of an empire. Manage your economy, develop technology, hire an army and conquer the world in this addictive turn-based strategy game. | Read more »
Star Admiral Review
Star Admiral Review By Rob Thomas on July 30th, 2014 Our Rating: :: ADMIRABLE ADMIRALSUniversal App - Designed for iPhone and iPad While this new digital CCG may feel a bit familiar, Star Admiral offers a sci-fi twist and galaxy’s worth of solid gameplay for free.   | Read more »
Zap! Pow! Become a Badass Wizard in Phan...
Zap! Pow! | Read more »
Urban Trial Freestyle Review
Urban Trial Freestyle Review By Blake Grundman on July 30th, 2014 Our Rating: :: RIDIN' DIRTYUniversal App - Designed for iPhone and iPad A rough ride that has trouble keeping its wheels on the track.   | Read more »
Take Note! Noteshelf Has Recieved a Big...
Take Note! Noteshelf Has Recieved a Big Update. Posted by Jessica Fisher on July 30th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Cubama Review
Cubama Review By Nadia Oxford on July 30th, 2014 Our Rating: :: TETRIIIIIS IIIIIN SPAAAAACE!Universal App - Designed for iPhone and iPad With its addictive challenge and interesting premise, Cubama is frantic screen-tapping fun.   | Read more »
Become a Guardians of Galactic Peace Wit...
Become a Guardians of Galactic Peace With the New Spacefaring Sim, Kairobotica. Posted by Jessica Fisher on July 30th, 2014 [ permalink ] | Read more »
Soul Guardians: Age of Midgard Review
Soul Guardians: Age of Midgard Review By George Fagundes on July 30th, 2014 Our Rating: :: SO MUCH GRIND IT CRUNCHESUniversal App - Designed for iPhone and iPad Swords and trading cards are fun, right? So is Soul Guardians: Age of Midgard. Mostly fun, anyway.   | Read more »
NFL Fantasy Football App Redesigned Ahea...
NFL Fantasy Football App Redesigned Ahead of Upcoming 2014 Season Posted by Ellis Spice on July 30th, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.