There's still lots of room for growth of Apple products
TweetFollow Us on Twitter

There's still lots of room for growth of Apple products


According to a new study by the NPD research group (http://www.npd.com), one in four iPad purchasers say it's their first Apple product. The study also shows that there's lots of room for growth for Apple products.

NPD's "Apple Ecosystem Study" found that just 33% of U.S. homes own Apple products. But that number is growing well past the 37 million American households Apple devices are currently found in, thanks in large part to the iPad.

"iPad sales are growing much faster than any other Apple product has this soon after launch," says Ben Arnold, director of industry analysis at NPD. "In fact, one-in-five Apple owner households has one -- nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem."

A majority of the U.S. households that do have Apple products (67%) own an iPod, and 82% of iPod owners polled said the media player was their first Apple product. But as the popularity of the iPod has declined, Apple's new "halo effect," driving sales of other devices in its ecosystem, is being led by the iPad and iPhone.

"While over 70% of long-standing Apple owners began their relationship with the brand by way of the iPod, this number declines to just 57% among those entering the Apple franchise in the past two years," the NPD Group said. "Newcomers to the brand increasingly turn to the iPhone or iPad as their first Apple device, which combined account for one-third of first-time Apple purchases since 2010.

The average home with Apple products owns 2.4 devices built by the company, but most "Apple households" aren't strictly tied to the Cupertino, Calif., company's products. Six in ten homes with a Mac also own a Windows PC, and nearly 30% of so-called Apple "enthusiasts" own a smartphone other than the iPhone.

These numbers show the incredible growth potential Apple still has in the U.S., as two-thirds of American homes don't any products by the company, and nearly a third of those in the ecosystem don't own an iPhone. So look for Apple sales and stock to keep going up, up, up.

(The data comes from a survey of more than 3,000 consumers conducted by the NPD Group in February. It was balanced to represent U.S. household demographics.)

 
AAPL
$127.60
Apple Inc.
+2.85
GOOG
$535.38
Google Inc.
+11.33
MSFT
$42.91
Microsoft Corporation
+1.29
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Watch This Homerun is Batting for the Ap...
Eyes Wide Games' Watch This Homerun is purportedly the first sports game coming to the Apple Watch, where you'll be up to bat as the pitcher tries to out-manuever you with fastballs, curveballs, and changeups. Using one-touch controls you can try to hit as many homeruns as possible. The game has a progression-based League system meant to make you... | Read more »
Field Trip Can Take You on a Guided Tour...
Field Trip, by Google’s Niantic Labs, is an exploration app that gives you details about the awesome places you can discover wherever you find yourself. The app can show you local history, delicious restraunts, the best places to shop, and places to just have fun. Field Trip curates information from over 200 publishers such as Thrillist, Zagat,... | Read more »
Watch Your Six - SPY_WATCH is Infiltrati...
SPY_WATCH, by Bossa Studios, is a new game designed for the Apple Watch. Runmor has it your spy agency has fallen out of favor. To save it, you'll need to train-up a spy and send them on missions to earn you a stunningly suspicious reputation and some cash to improve your spy's abilities. The app will send you real-time notifications from you... | Read more »
Both Halo: Spartan Assault and Halo: Spa...
Halo: Spartan Assault and Halo: Spartan Strike, by Microsoft, have officially landed on the App Store. Spartan Assault pits you against the Covenant with missions geared to tell the story of the origin of Spartan Ops. In Spartan Strike you'll delve into the events surrounding Halo 2 as you lead UNSC troops against the Promethean forces. | Read more »
The Apple Watch Could Revolutionize the...
It’s not here yet but there’s that developing sneaky feeling that the Apple Watch, despite its price tag and low battery life, might yet change quite a lot about how we conduct our lives. While I don’t think it’s going to be an overnight transformation, I can see it being a slow but steady process. One such area where the Apple Watch could make... | Read more »
Mad Skills Motocross 2 Version 2.0 is He...
Mad Skills Motocross 2 fans got some good news this week as Turborilla has given the game its biggest update yet. Now you'll have access to Versus mode where you can compete against your friends in timed challenges. Turborilla has implemented a leveling system and added a new, faster motorcycle called the #8. You can also try out 12 new tracks in... | Read more »
Kids Can Practice Healthy Living With Gr...
Bobaka is releasing a new interactive book called Green Riding Hood  in May. The app teaches kids about yoga and organic style of life through mini-games and a fun take on the classic Little Red Riding Hood fairy tale. | Read more »
Chainsaw Warrior: Lords of the Night has...
It's time to put the Darkness back in its place now that Chainsaw Warrior: Lords of the Night has officially made it to iOS. | Read more »
A World of Ice and Fire Lets You Stalk 2...
George R. R. Martin’s A World of Ice and Fire, by Random House, is a mobile guide to the epic series. The new update gives you the Journeys map feture that will let you track the movements of 25 different characters. But don't worry, you can protect yourself from spoilers by filtering the map by chapter. The new map is part of the "A Game of... | Read more »
Gameloft Announces Battle Odyssey, a New...
Battle Odyssey, Gameloft's newest puzzle RPG, is coming to the App Store next week. Set in the world of Pondera, you will need to control the power of the elements to defend the world from evil. You'll be able to entlist over 500 allies to aid you in your quest to save the world, and each one comes with their own elemental affinities and powers.... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.