There's still lots of room for growth of Apple products
TweetFollow Us on Twitter

There's still lots of room for growth of Apple products


According to a new study by the NPD research group (http://www.npd.com), one in four iPad purchasers say it's their first Apple product. The study also shows that there's lots of room for growth for Apple products.

NPD's "Apple Ecosystem Study" found that just 33% of U.S. homes own Apple products. But that number is growing well past the 37 million American households Apple devices are currently found in, thanks in large part to the iPad.

"iPad sales are growing much faster than any other Apple product has this soon after launch," says Ben Arnold, director of industry analysis at NPD. "In fact, one-in-five Apple owner households has one -- nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem."

A majority of the U.S. households that do have Apple products (67%) own an iPod, and 82% of iPod owners polled said the media player was their first Apple product. But as the popularity of the iPod has declined, Apple's new "halo effect," driving sales of other devices in its ecosystem, is being led by the iPad and iPhone.

"While over 70% of long-standing Apple owners began their relationship with the brand by way of the iPod, this number declines to just 57% among those entering the Apple franchise in the past two years," the NPD Group said. "Newcomers to the brand increasingly turn to the iPhone or iPad as their first Apple device, which combined account for one-third of first-time Apple purchases since 2010.

The average home with Apple products owns 2.4 devices built by the company, but most "Apple households" aren't strictly tied to the Cupertino, Calif., company's products. Six in ten homes with a Mac also own a Windows PC, and nearly 30% of so-called Apple "enthusiasts" own a smartphone other than the iPhone.

These numbers show the incredible growth potential Apple still has in the U.S., as two-thirds of American homes don't any products by the company, and nearly a third of those in the ecosystem don't own an iPhone. So look for Apple sales and stock to keep going up, up, up.

(The data comes from a survey of more than 3,000 consumers conducted by the NPD Group in February. It was balanced to represent U.S. household demographics.)

 
AAPL
$524.75
Apple Inc.
-6.95
GOOG
$526.94
Google Inc.
-7.87
MSFT
$39.69
Microsoft Corpora
-0.30
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Suited Up (Games)
Suited Up 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Suited Up is a difficult, one-touch platformer that requires players to visualize each jump.The controls in Suited Up are simple, yet difficult to master. Tap where you wish the top of the jump arc to be and the suit does the rest.... | Read more »
MyTP One Mountain - Ski, Freeski and Sno...
MyTP One Mountain - Ski, Freeski and Snowboard 1.0.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.0 (iTunes) Description: As real snow is melting away in the snow parks around the northern hemisphere, it's now time to show your skills in „MyTP One Mountain - Ski, Freeski and Snowboard" - the latest and greatest... | Read more »
Tank Battle: East Front 1943 (Games)
Tank Battle: East Front 1943 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Tank Battle: East Front 1943 is the third in the successful ‘Tank Battle: East Front’ series of games for iPhone and iPad, a game of tactical combat on the Russian Front during 1943. Fight as the Germans or the... | Read more »
Third Eye Crime: Act 1 (Games)
Third Eye Crime: Act 1 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "You have to see Third Eye Crime" Touch Arcade"Third Eye Crime is unlike anything currently available for mobile devices in style and gameplay." Blast Magazine"The game looks like a Dick Tracy Sunday strip in motion"... | Read more »
Wayward Souls (Games)
Wayward Souls 1.00 Device: iOS Universal Category: Games Price: $4.99, Version: 1.00 (iTunes) Description: **Buy the game now at an introductory sale price of $4.99 USD. Every time we do a big content update, we will raise the price by a dollar. We plan to do several updates.** | Read more »
Leo's Fortune (Games)
Leo's Fortune 1.0.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.2 (iTunes) Description: Leo’s Fortune is a platform adventure game where you hunt down the cunning and mysterious thief that stole your gold. Beautifully hand-crafted levels bring the story of Leo to life in this epic adventure. | Read more »
iOOTP Baseball 2014 Edition Review
iOOTP Baseball 2014 Edition Review By Carter Dotson on April 23rd, 2014 Our Rating: :: SOLID CONTRACTUniversal App - Designed for iPhone and iPad The long-running baseball simulator returns to mobile with a much-improved entry in the series.   | Read more »
148Apps Live on Twitch: Soccer Rally 2 w...
Soccer Rally 2 from IceFlame Games officially releases on Thursday, bringing perhaps the most realistic car soccer action to the App Store since the original released. David Deacon of IceFlame Games will join us on our Twitch channel to talk about the game, how they tried to improve it over the original, and perhaps playing their game in real life... | Read more »
NightCap Pro Review
NightCap Pro Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: NIGHT TIME SNAPPINGUniversal App - Designed for iPhone and iPad Taking photos in low light conditions has always been tricky, but NightCap Pro has just made it easier.   | Read more »
Plague Inc. has Mutated Yet Again – We’r...
Plague Inc. has Mutated Yet Again – We’re All Doomed Even More than Usual Posted by Rob Rich on April 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.