Time to pull the plug on Ping
TweetFollow Us on Twitter

Time to pull the plug on Ping


At last week's "D: All Things Digital" conference, Apple CEO Tim Cook cast some doubt on the future of Ping, the company's "social network for music." Good. It's time Apple killed the failed experiment.

"We tried Ping and the customer voted and said, this isn’t something I want to put a lot of energy into," Cook said. "Some customers love it, but there’s not a huge number that do, so will we kill it? I don’t know. I’ll look at it."

Ping, introduced in iTunes 10 in 2010, lets you post your thoughts and opinions, your favorite albums and songs, the music you’ve downloaded from iTunes, plus view concert listings and tell your friends which concerts you plan to attend. It lets you follow your favorite artists to see what they’re up to, check out photos and videos they’ve posted, see their tour dates and read comments about other artists and albums they’re listening to. You can also create a profile on iTunes to let your friends know who you’re following, what you’re listening to and which concerts you’re going to.

It sounds better on paper than in reality. In fact, NPR named Ping one of the worst ideas of 2010. It said:

"Why Ping has floundered can be summed up in a sentence: Apple doesn’t like sharing, thus, it is difficult for them to build a social network.

"Riddle me this: How did the Apple crew create a social networking site for music way back in September, but only introduce a way to swap playlists four months later?" she says. "Considering how important playlists are to the organization of a healthy music collection, one would imagine that type of functionality would have been ready at launch. But don’t let the new functionality fool you -- Ping restricts even this sharing to songs that already appear in the iTunes store. That great band you saw in concert and bought their $10 CD? They don’t make the cut. Picked up a love for k-pop sensation 2NE1 from a semester abroad in Korea? You’ll need to write that information into your profile."

The rollout of Pings was never a real success. Apple boasted that a million users signed up with 48 hours after it was announced; however, there are 160 million iTunes users so that's not a great vote of confidence. Now it's time to pull the plug.

-- Dennis Sellers

 
AAPL
$102.25
Apple Inc.
+0.12
GOOG
$569.20
Google Inc.
-1.80
MSFT
$44.88
Microsoft Corpora
+0.01
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Hyperlapse Review
Hyperlapse Review By Jennifer Allen on August 28th, 2014 Our Rating: :: SPEEDY VIDEO SNAPSUniversal App - Designed for iPhone and iPad Want to make a great time-lapse video quickly? Hyperlapse is perfect for that.   | Read more »
Back To Bed Review
Back To Bed Review By Jennifer Allen on August 28th, 2014 Our Rating: :: STYLISH BUT LIMITEDUniversal App - Designed for iPhone and iPad It looks gorgeous, but Back to Bed is actually a fairly simple and uneventful puzzle game.   | Read more »
New Cars, New Locations, and a New Seaso...
New Cars, New Locations, and a New Season in Asphalt 8: Airborne Update Posted by Jessica Fisher on August 28th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Award Winning Children’s Book Bedtime fo...
Bedtime for Sarah Sullivan is a children’s storybook that emphasizes the importance of going to bed, dreams, and those magical moments right before being tucked in. Now Kelly Paniagua, author of the award-winning children’s book, is planning to bring an interactive story app based on the very same bedtime story to the App Store. Very soon, in fact... | Read more »
Happy Cube Death Arena Review
Happy Cube Death Arena Review By Jordan Minor on August 28th, 2014 Our Rating: :: CUBEDUniversal App - Designed for iPhone and iPad Happy Cube Death Arena is adorably violent, but very, very shallow.   | Read more »
8bit Doves, the New Game from Icebreaker...
8bit Doves, the New Game from Icebreaker Developers Nitrome, is Now Available – and in Four Colours Posted by Ellis Spice on August 28th, 2014 [ | Read more »
Ace Ferrara and the Dino Menace Review
Ace Ferrara and the Dino Menace Review By Nadia Oxford on August 28th, 2014 Our Rating: :: DINO-MYTEUniversal App - Designed for iPhone and iPad Ace Ferrara and the Dino Menace combines space combat and weird humor into a fun game that shouldn’t be missed.   | Read more »
Draw Stuff, Win Prizes. Glorkian Warrior...
Draw Stuff, Win Prizes. | Read more »
Lots of iOS Games Have Been Deeply Disco...
Labor Day is fast approaching, and so are the sales. Lots of sales, by the look of it. This list is already pretty sizable, and we haven’t even made it to the weekend yet. Naturally that means you can expect there to be plenty more price drops and freebies on the way. We’re talking big games, too. VVVVVV, Rayman Fiesta Run, LEGO Lord of the Rings... | Read more »
Letter Pix Review
Letter Pix Review By Jennifer Allen on August 28th, 2014 Our Rating: :: FLAWED WORDPLAYUniversal App - Designed for iPhone and iPad Create words to clear the board and guess a photo underlay correctly in this fun but flawed word game.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.