Time to pull the plug on Ping
TweetFollow Us on Twitter

Time to pull the plug on Ping


At last week's "D: All Things Digital" conference, Apple CEO Tim Cook cast some doubt on the future of Ping, the company's "social network for music." Good. It's time Apple killed the failed experiment.

"We tried Ping and the customer voted and said, this isn’t something I want to put a lot of energy into," Cook said. "Some customers love it, but there’s not a huge number that do, so will we kill it? I don’t know. I’ll look at it."

Ping, introduced in iTunes 10 in 2010, lets you post your thoughts and opinions, your favorite albums and songs, the music you’ve downloaded from iTunes, plus view concert listings and tell your friends which concerts you plan to attend. It lets you follow your favorite artists to see what they’re up to, check out photos and videos they’ve posted, see their tour dates and read comments about other artists and albums they’re listening to. You can also create a profile on iTunes to let your friends know who you’re following, what you’re listening to and which concerts you’re going to.

It sounds better on paper than in reality. In fact, NPR named Ping one of the worst ideas of 2010. It said:

"Why Ping has floundered can be summed up in a sentence: Apple doesn’t like sharing, thus, it is difficult for them to build a social network.

"Riddle me this: How did the Apple crew create a social networking site for music way back in September, but only introduce a way to swap playlists four months later?" she says. "Considering how important playlists are to the organization of a healthy music collection, one would imagine that type of functionality would have been ready at launch. But don’t let the new functionality fool you -- Ping restricts even this sharing to songs that already appear in the iTunes store. That great band you saw in concert and bought their $10 CD? They don’t make the cut. Picked up a love for k-pop sensation 2NE1 from a semester abroad in Korea? You’ll need to write that information into your profile."

The rollout of Pings was never a real success. Apple boasted that a million users signed up with 48 hours after it was announced; however, there are 160 million iTunes users so that's not a great vote of confidence. Now it's time to pull the plug.

-- Dennis Sellers

 
AAPL
$115.31
Apple Inc.
+6.17
GOOG
$510.00
Google Inc.
-8.63
MSFT
$41.19
Microsoft Corpora
-1.47
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Storm & Skye – Magical Adventure Sto...
Storm & Skye – Magical Adventure Story For Kids Review By Amy Solomon on January 28th, 2015 Our Rating: iPhone App - Designed for the iPhone, compatible with the iPad The first book in the Storm & Skye series includes wonderful storytelling, narration and illustrations.   | Read more »
New WOTA: U-Boat Compass ‘Wets’ Your App...
New WOTA: U-Boat Compass ‘Wets’ Your Appetite for WOTA: Wolves of the Atlantic. Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Warship Solitaire Review
Warship Solitaire Review By Nadia Oxford on January 27th, 2015 Our Rating: :: A WAR OF NUMBERSUniversal App - Designed for iPhone and iPad Warship Solitaire might lack frills and looks, but it offers some thought provoking strategizing.   | Read more »
Keep Track of Your Hectic Work Schedule...
Keep Track of Your Hectic Work Schedule With Shifts Posted by Jessica Fisher on January 27th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All Star Quarterback Review
All Star Quarterback Review By Campbell Bird on January 27th, 2015 Our Rating: :: PLAY YOUR PARTUniversal App - Designed for iPhone and iPad Train your way to the Super Bowl in this free-to-play sports management game.   | Read more »
Sentinel 4: Dark Star Adds New Campaign...
Sentinel 4: Dark Star Adds New Campaign and More Posted by Ellis Spice on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Wheel & Deal Review
Wheel & Deal Review By Tre Lawrence on January 27th, 2015 Our Rating: :: SIMPLE FUNUniversal App - Designed for iPhone and iPad A simple arcade shooter that has a retro feel.   | Read more »
Join the NAVY in a Big New Update for WW...
Join the NAVY in a Big New Update for WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Earthworm Alchemy Review
Earthworm Alchemy Review By Campbell Bird on January 27th, 2015 Our Rating: :: FEED THE WORMUniversal App - Designed for iPhone and iPad Feed this funny looking worm and dodge bombs in this charming, free-to-play arcade game.   | Read more »
Graphic Novel App netwars – The Butterfl...
Graphic Novel App netwars – The Butterfly Attack has Received Some New Episodes Posted by Jessica Fisher on January 27th, 2015 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.