A company Apple might buy: Lytro
TweetFollow Us on Twitter

A company Apple might buy: Lytro


Since Apple has approximately 10 bazillion bucks in the bank, much of it allotted for strategic acquisitions, one company it MIGHT (I'll explain in a moment) make sense for Apple to purchase is Lytro (http:/www.lytro.com). The company has developed a new digital camera technology using sophisticated software algorithms and a special lens that literally allow you to choose the focused point in a picture, after it's already taken.

In Walter Isaacson's authorized biography of Steve Jobs, the Apple co-founder was quoted as saying that his desires for the future involved the reinvention of three industries: television, textbooks, and photography. The Apple TV and the rumored 'iTV" cover the former. iBooks and iBooks Author tackle the second. But what of the third industry: photography? Jobs purportedly did met with the CEO of Lytro, though we may never know why.

Last week, "iLounge" released its "New iPad Buyers' Guide." In the announcement (http://macte.ch/ZPVEs) of the guide's release, "iLounge" includes a two-page spread arguing that Apple may be working on a camera product of some sort.

If so, Lytro has the sort of "wow" factor that Apple products have. Unlike a conventional camera that captures a single plane of light, the Lytro camera captures the entire light field -- that is, all the light traveling in every direction in every point in space. By instantly capturing complete light field data, it gives you capabilities unavailable in a regular camera.

As mentioned, you can focus after the fact. You can focus and re-focus anywhere in a picture and at anytime. 

As the folks at Lytro point out, focusing after the fact means no auto-focus motor. No auto-focus motor means no shutter delay.

Perhaps Jobs never actually met with Lytro. If he did, perhaps it involved licensing their technology for current Apple products. However, if Jobs -- and now Tim Cook -- does have its eye on a standalone camera of some sort, Lytro would make a fine match for our favorite tech company.

-- Dennis Sellers

 
AAPL
$116.47
Apple Inc.
+0.16
GOOG
$537.50
Google Inc.
+2.67
MSFT
$47.98
Microsoft Corpora
-0.72
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Ubisoft Gives Everyone Two New Ways to E...
Ubisoft Gives Everyone Two New Ways to Earn In-Game Stuff for Far Cry 4 Posted by Jessica Fisher on November 21st, 2014 [ permalink ] | Read more »
Golfinity – Tips, Tricks, Strategies, an...
Dig this: Would you like to know what we thought of being an infinite golfer? Check out our Golfinity review! Golfinity offers unlimited ways to test your skills at golf. Here are a few ways to make sure your score doesn’t get too high and your spirits don’t get too low.   Considering Perspective is Crucial | Read more »
Dark Hearts, The Sequel to Haunting Meli...
Dark Hearts, The Sequel to Haunting Melissa, is Available Now Posted by Jessica Fisher on November 21st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Meowza! Toyze Brings Talking Tom to Life...
Meowza! | Read more »
Square Enix Announces New Tactical RPG f...
Square Enix Announces New Tactical RPG for Mobile, Heavenstrike Rivals. Posted by Jessica Fisher on November 21st, 2014 [ permalink ] With their epic stories and gorgeous graphics, | Read more »
Quest for Revenge (Games)
Quest for Revenge 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: The great Kingdom of the west has fallen. The gods ignore the prayers of the desperate. A dark warlord has extinguished the last remaining princes of the land and there are no more heroes who can stand against the armies... | Read more »
Threadz is a New Writing Adventure for Y...
Threadz is a New Writing Adventure for You and Your Friends Posted by Jessica Fisher on November 21st, 2014 [ permalink ] In the tradition of round-robin storytelling, | Read more »
SteelSeries Stratus XL Hardware Review
Made by: SteelSeries Price: $59.99 Hardware/iOS Integration Rating: 4 out of 5 stars Usability Rating: 4.5 out of 5 stars Reuse Value Rating: 4.25 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.31 out of 5 stars | Read more »
ACDSee (Photography)
ACDSee 1.0.0 Device: iOS iPhone Category: Photography Price: $1.99, Version: 1.0.0 (iTunes) Description: Capture, perfect, and share your photos with ACDSee. The ACDSee iPhone app combines an innovative camera, a powerful photo editor, and a convenient collage maker with all the tools you need for a great mobile photography... | Read more »
ProTube for YouTube (Entertainment)
ProTube for YouTube 2.0.2 Device: iOS Universal Category: Entertainment Price: $1.99, Version: 2.0.2 (iTunes) Description: ProTube is the ultimate, fully featured YouTube app. With it's highly polished design, ProTube offers ad-free video with selectable playback quality, audio only playback, background playback and adjustable... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.