Tech companies shouldn't underestimate the over-65 crowd
TweetFollow Us on Twitter

Tech companies shouldn't underestimate the over-65 crowd

When it comes to advertising, most tech companies -- including Apple -- want to target the young crowd. Maybe it's time to reconsider and modify those ads a bit.

Grandparents.com, an online resource for grandparents, says research conducted by Pew Internet & American Life Project has revealed that, for the first time in Internet history, more than half of all U.S. adults over the age of 65 use the web. The Pew report found that 53% of the over-65 set use the Internet.

In addition, about 70% of web-oriented seniors say they go online every day. What's more, Pew reported that over one-third of seniors on the Internet, age 65 and older, use social networking websites, and 18% do so every day.  

According to Mashable.com, "This is a high number, especially considering 66% of all adult Internet users access social networking sites." 

So companies such as Apple should keep these stats in mind. Hey, we're seeing a virtual geezer revolution. The Beach Boys have a new (very good) album. The upcoming "Expendables 2" features several aging action stars kicking butt.

Maybe it's time for a Siri ad with Betty White.

-- Dennis Sellers

 
AAPL
$117.08
Apple Inc.
+1.77
GOOG
$503.08
Google Inc.
-6.92
MSFT
$41.15
Microsoft Corpora
-0.04
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Storm & Skye – Magical Adventure Sto...
Storm & Skye – Magical Adventure Story For Kids Review By Amy Solomon on January 28th, 2015 Our Rating: iPhone App - Designed for the iPhone, compatible with the iPad The first book in the Storm & Skye series includes wonderful storytelling, narration and illustrations.   | Read more »
New WOTA: U-Boat Compass ‘Wets’ Your App...
New WOTA: U-Boat Compass ‘Wets’ Your Appetite for WOTA: Wolves of the Atlantic. Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Warship Solitaire Review
Warship Solitaire Review By Nadia Oxford on January 27th, 2015 Our Rating: :: A WAR OF NUMBERSUniversal App - Designed for iPhone and iPad Warship Solitaire might lack frills and looks, but it offers some thought provoking strategizing.   | Read more »
Keep Track of Your Hectic Work Schedule...
Keep Track of Your Hectic Work Schedule With Shifts Posted by Jessica Fisher on January 27th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All Star Quarterback Review
All Star Quarterback Review By Campbell Bird on January 27th, 2015 Our Rating: :: PLAY YOUR PARTUniversal App - Designed for iPhone and iPad Train your way to the Super Bowl in this free-to-play sports management game.   | Read more »
Sentinel 4: Dark Star Adds New Campaign...
Sentinel 4: Dark Star Adds New Campaign and More Posted by Ellis Spice on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Wheel & Deal Review
Wheel & Deal Review By Tre Lawrence on January 27th, 2015 Our Rating: :: SIMPLE FUNUniversal App - Designed for iPhone and iPad A simple arcade shooter that has a retro feel.   | Read more »
Join the NAVY in a Big New Update for WW...
Join the NAVY in a Big New Update for WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Earthworm Alchemy Review
Earthworm Alchemy Review By Campbell Bird on January 27th, 2015 Our Rating: :: FEED THE WORMUniversal App - Designed for iPhone and iPad Feed this funny looking worm and dodge bombs in this charming, free-to-play arcade game.   | Read more »
Graphic Novel App netwars – The Butterfl...
Graphic Novel App netwars – The Butterfly Attack has Received Some New Episodes Posted by Jessica Fisher on January 27th, 2015 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.