No Apple love for Mac desktops? Time to license OS X (again)?
TweetFollow Us on Twitter

No Apple love for Mac desktops? Time to license OS X (again)?



The big disappointment of this week's Apple Worldwide Developer Conference was the lack of love for Mac desktops. Which has led some folks to predict that Apple will abandon its desktop line in favor of nothing but laptops -- which Apple denies.

Neither the Mac Pro nor the iMac was mentioned during the WWDC keynote. The former did receive a very minor update (http://macte.ch/jwtmP) that's been roundly criticized (the phrase "half-assed upgrade" has been seen more than once).

This has prompted one Mac journalist to suggest that Apple once again license the Mac OS X to other hardware venders. Jonny Evans, writing for "Computerworld" says: "As Apple focuses on the mobile segments I'm wondering if it hasn't once again become time for the company to license out its OS and technologies to hand-picked firms in order they produce high-end Mac desktop clones. After all, last time Apple licensed its systems to other manufacturers, the Mac was all of the company's business. These days, well, these days it's not." (You can read the entire column at http://blogs.computerworld.com/smartphones/20518/wwdc-2012-apple-iphone-...).

If Apple were indeed abandoning the desktop market, that might be a good idea. However, CEO Tim Cook says this isn't the case.

David Pogue of "The New York Times" said (http://macte.ch/Zz0TJ) in reference to Apple's desktop Mac lines that an unnamed Apple executive had informed him that "new models and new designs are under way, probably for release in 2013."

Then "MacRumors" (http://macte.ch/BMYQa) reportedly received a report from a reader who had emailed Cook about his disappointment in the lack of a significant Mac Pro update. The CEO responded: "Our pro customers are really important to us ... don't worry as we're working on something really great for later next year."

Finally, "Forbes" offered (http://macte.ch/MosaS) additional corroboration of the Mac Pro update. The article has this quote: "Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year."

Apparently Cook didn't mention the iMac, so we can probably (hopefully?) expect an iMac update sooner. The all-in-one was last updated in May 2011.

Cook's responses regarding the Mac Pro were welcome, though a little late. Apple gives the impression of losing interest in its creative professionals market. I know the company doesn't talk about upcoming products, but during the WWDC keynote, Cook (or Phil Schiller or someone) could have at least said something to the effect that "we some have great desktops in the works."

Meanwhile, the iMac may be delayed for a bit while Apple waits for Retina display prices to drop -- and the next all-in-one will almost certainly sport a Retina display. A "Digitimes" (http://www.digitimes.com) article says the Retina display on the Retina Display MacBook Pro costs US$150 each -- about three times the price of a "normal" screen.

-- Dennis Sellers

 
AAPL
$122.99
Apple Inc.
-0.39
GOOG
$631.93
Google Inc.
+3.93
MSFT
$46.29
Microsoft Corporation
+0.95
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Tap Delay (Music)
Tap Delay 1.0.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0.0 (iTunes) Description: Back in the “old days”, producers and engineers created delay and echo effects using tape machines. Tap Delay combines the warm sound of vintage tape echo machines with a modern, step sequencer-like tapped delay engine which... | Read more »
This Week at 148Apps: July 20-24, 2015
July is Heating Up With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at... | Read more »
Red Game Without A Great Name (Games)
Red Game Without A Great Name 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: The mechanical bird is flying through an unfriendly, Steampunk world. Help it avoid obstacles and deadly traps using its teleportation ability while picking up power-ups. Grab as many gears as you can to... | Read more »
Warhammer: Arcane Magic (Games)
Warhammer: Arcane Magic 1.0.2 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.2 (iTunes) Description: Engage in epic battles and tactical gameplay that challenge both novice and veteran in Warhammer: Arcane Magic, a turn-based digital board game set in Warhammer Fantasy Battles. | Read more »
Mazes of Karradash (Games)
Mazes of Karradash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The city of Karradash is under attack: the monsters of the Shadow Realms are emerging from the depths.No adventurer is strong enough to defeat the horde alone, but the whole people of Karradash is ready to fight. | Read more »
Battle Golf is the Newest Game from the...
Wrassling was a pretty weird - and equally great - little wressling game. Now the developers, Folmer Kelly and Colin Lane, have turned their attention to a different sport: golfing. This is gonna be weird. [Read more] | Read more »
Qbert Rebooted has the App Store Going...
The weird little orange... whatever... is back, mostly thanks to that movie which shall remain nameless (you know the one). But anyway it's been "rebooted" and now you can play the fancy-looking Qbert Rebooted on iOS devices. [Read more] | Read more »
Giant Monsters Run Amok in The Sandbox...
So The Sandbox has just hit version number 1.99987 (seriously), and it's added a lot more stuff. Just like every other update, really. [Read more] | Read more »
Fish Pond Park (Games)
Fish Pond Park 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Nurture an idyllic slice of tourist's heaven into the top nature spot of the nation, furnishing it with a variety of services like inns, tours, and more! | Read more »
Look after Baby Buddy on your Apple Watc...
Parigami Gold is the new premium version of the match three puzzler that includes Apple Watch support and all new content. You won't simply be sliding tiles around on your wrist, the Apple Watch companion app is an all new mini-game in itself. You'll have to take care of Baby Buddy, your cute little pet bird that needs feeding and playing with to... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.