Tablets helping shake up the traditional TV viewing scenario
TweetFollow Us on Twitter

Tablets helping shake up the traditional TV viewing scenario


If/when Apple releases its own branded HDTV, the product will almost certainly continue the trend of allowing Apple users to starting watching a video on device and continue watching it on another. And if the broadcast networks are smart, they'll work with Apple to move beyond today's outdated method of receiving content.

For example, new data from comScore (http://www.comscore.com), which specializes in "measuring the digital world, finds that tablets have quickly reached a critical mass in the U.S. with one in every four smartphone owners using tablets during the three-month average period ending April 2012. The study also found that tablet users were nearly three times more likely to watch video on their device compared to smartphone users, with one in every 10 tablet users viewing video content almost daily on their device.

"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," sys Mark Donovan, comScore senior vice president of Mobile. "It's not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing."

In just two years since the launch of the iPad, the first tablet to reach a meaningful market penetration, tablet adoption has exploded fueled by the introduction of new devices that appeal to various price and feature preferences. In April 2012, 16.5% of mobile phone subscribers used a tablet, representing an increase of 11.8 percentage points in the past year.

Growth in market penetration was even more apparent among the smartphone population with nearly one in four using a tablet device in April, an increase of 13.9 percentage points in the past year. A lower 10.4% of feature phone owners use a tablet, suggesting that smartphone ownership is highly predictive of tablet adoption in the current market.

A closer look at content consumption on tablets found that more than half of tablet users watched video and/or TV content on their device in April 2012, compared to just 20% of the smartphone audience, with larger screen sizes making tablets more conducive to video consumption than their smaller-screen cousins. Not only were tablet users more likely to watch video, but they were more likely to view video habitually with 18.9% of tablet users watching video content at least once a week, and 9.5% watching video nearly every day on their device. Of those viewing video at least once during the month, 26.7% paid to watch content, highlighting the tremendous monetization potential this platform represents for content providers.

TV viewers are increasingly wanting to watch the shows they want, when they want, where they want. The move to a la carte programming is eventually inevitable. I'm just not sure the network execs realize this year.

-- Dennis Sellers

 
AAPL
$97.19
Apple Inc.
+2.47
GOOG
$595.98
Google Inc.
+1.24
MSFT
$44.87
Microsoft Corpora
+0.04
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Ex-Angry Birds Developers Release Monsu...
Ex-Angry Birds Developers Release Monsu Teaser Trailer Posted by Jennifer Allen on July 23rd, 2014 [ permalink ] Finnish developer Boomlagoon has released a teaser trailer of their forthcoming side-scrolling action platformer, | Read more »
Lots of New Modes Have Been Added to Can...
Lots of New Modes Have Been Added to Canabalt Posted by Jennifer Allen on July 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Stronghold 3: The Campaigns Review
Stronghold 3: The Campaigns Review By Jennifer Allen on July 23rd, 2014 Our Rating: :: DULL STRATEGIZINGiPad Only App - Designed for the iPad A cumbersome strategy game, Stronghold 3: The Campaigns has a few too many issues to recommend it.   | Read more »
Table Tennis Touch on Sale for a Limited...
Table Tennis Touch on Sale for a Limited Time Posted by Jessica Fisher on July 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Secret Files Tunguska Review
Secret Files Tunguska Review By Jennifer Allen on July 23rd, 2014 Our Rating: :: CONSPIRACY-LITTERED ADVENTURINGUniversal App - Designed for iPhone and iPad Offering traditional adventuring with no fear of in-app purchases, Secret Files Tunguska is sure to entertain fans of the genre.   | Read more »
Celebrate Summer With a Cat in the Hat L...
Celebrate Summer With a Cat in the Hat Learning Library Sale Posted by Ellis Spice on July 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dragon Raiders Review
Dragon Raiders Review By Nadia Oxford on July 22nd, 2014 Our Rating: :: RUN, DRAGON, RUNUniversal App - Designed for iPhone and iPad Dragon Raiders is rough and scaly in some parts, but overall it’s an enjoyable level-based running game.   | Read more »
MyTaskList Review
MyTaskList Review By Jennifer Allen on July 22nd, 2014 Our Rating: :: EFFECTIVE IF PLAINUniversal App - Designed for iPhone and iPad It’s not the most stylish of task management apps, but MyTaskList has all the features you could wish of such a tool.   | Read more »
FlyCraft Herbie: Crazy Machines Review
FlyCraft Herbie: Crazy Machines Review By Jennifer Allen on July 22nd, 2014 Our Rating: :: TRICKY FLYINGUniversal App - Designed for iPhone and iPad A tough game of careful thrusting and navigation, FlyCraft Herbie: Crazy Machines isn’t for everyone, but it’s well made.   | Read more »
MTN Review
MTN Review By Jessica Fisher on July 22nd, 2014 Our Rating: :: ADORABLE, SERENE, AND AMUSINGUniversal App - Designed for iPhone and iPad MTN is an adorable, talking pet mountain that is less game and more zen garden.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.