Apple, Google, Microsoft will challenge navigation suppliers
TweetFollow Us on Twitter

Apple, Google, Microsoft will challenge navigation suppliers


There have been scattered rumors over the years that Apple would enter the automotive market (the iCar, perhaps?). Well that's not gonna happen, but major technology companies -- such as Apple, Google, and Microsoft -- are beginning to battle for share of the in-vehicle navigation market, according to the Strategy Analytics research group (http://www.strategyanalytics.com).

This may spell trouble for traditional tier one navigation manufacturers, like Continental, Denso, Harman, as well as Garmin and TomTom. The recent Apple announcement regarding its automotive original equipment manufacturer partnerships and the expansion of Apple’s mapping efforts could significantly change the in-vehicle navigation market.

"Previously major technology companies largely wrote off automotive markets," says John Canali, senior analyst at Strategy Analytics. "However, with a growing emphasis on creating a unified experience across all screens (PC, handset, TV, and in-dash display), the automotive screen is becoming an essential additional battle to win."

Competing against these new players will be difficult for incumbent suppliers of navigation systems because the new players are so well capitalized and can devote far more to research and development. Incumbent players need to reevaluate their role to demonstrate their worth in the supply chain, while original equipment manufacturers must weigh what strategic alliances will provide the most benefit to consumers, says Richard Robinson, director of Automotive and Multimedia Communications at Strategy Analytics.

-- Dennis Sellers

 
AAPL
$102.99
Apple Inc.
+0.52
GOOG
$532.71
Google Inc.
+6.17
MSFT
$44.38
Microsoft Corpora
-0.50
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

TinType by Hipstamatic (Photography)
TinType by Hipstamatic 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: Create hauntingly beautiful, soul capturing portraits with TinType by Hipstamatic. Inspired by daguerreotypes, tintypes, and other photographic processes from over a hundred years ago, TinType faithfully reproduces... | Read more »
The Latest Update for Heroes of Dragon A...
The Latest Update for Heroes of Dragon Age Introduces Daily PvE Challenges Posted by Ellis Spice on October 22nd, 2014 [ permalink ] | Read more »
A New Trailer has Been Revealed for Epic...
A New Trailer has Been Revealed for Epic of Kings Posted by Jessica Fisher on October 22nd, 2014 [ permalink ] Dead Mage Inc. has released a new, action-packed trailer for the upcoming Epic of Kings. | Read more »
Find the Line Review
Find the Line Review By Campbell Bird on October 22nd, 2014 Our Rating: :: INSLIDE THE LINESUniversal App - Designed for iPhone and iPad Tease out beautiful line drawings in this unique, free-to-play puzzle game.   | Read more »
The Silent Age Episode 2 Review
The Silent Age Episode 2 Review By Jennifer Allen on October 22nd, 2014 Our Rating: :: ROUNDING THINGS OFF NICELYUniversal App - Designed for iPhone and iPad Rounding off a great point and click adventure comes The Silent Age Episode 2.   | Read more »
Craft Your Own Mini-Games with Papercade
Craft Your Own Mini-Games with Papercade Posted by Jessica Fisher on October 22nd, 2014 [ permalink ] iPad Only App - Designed for the iPad Scrapbookers move over, Scrapgaming is the new thing. | Read more »
Reshape Review
Reshape Review By Jennifer Allen on October 22nd, 2014 Our Rating: :: SIMPLE SHAPESUniversal App - Designed for iPhone and iPad Match triangles together to form cubes in this fast-paced and twitchy game.   | Read more »
Miika (Games)
Miika 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Miika is a beautiful 3D puzzle game based on camera perspectives combined with the use of optical illusions. Miika challenges players with mind twisting puzzles mixed with a surrealistic four seasonal feel. | Read more »
Infuse Pro (Photography)
Infuse Pro 3.0 Device: iOS Universal Category: Photography Price: $9.99, Version: 3.0 (iTunes) Description: ** All-new version 3 includes fully licensed and certified DTS® and DTS-HD® audio! ** | Read more »
Swap Heroes (Games)
Swap Heroes 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: **Half price for a limited time only**Swap Heroes is a casual turn-based strategy adventure. Form a group of heroes and guide them in battle through levels of increasingly difficult enemies. Only the strongest and most coordinated... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.