A modular Apple television? A transparent screen iTV?
TweetFollow Us on Twitter

A modular Apple television? A transparent screen iTV?


The common scenario for the rumored Apple HDTV (the "iTV") is pretty much a traditional television set with (depending on which reports you believe): Siri voice control; gesture control; 3D (perhaps without glasses); a Retina display for watching 4K movies (such as the upcoming "Hobbit" films); use of an iDevice as a remote control; and a la carte TV programming.

However, if Apple really wanted to think and act different, it could serve up a modular TV or perhaps a glass screen powered by a set-box top.

As reported by "Bloomberg Businessweek" (http://macte.ch/Bc9zj), Israel-based NDS, a TV services provider, thinks that the future of the television is modular. Recently, the company showcased a large matrix of six flat-screen TVs, without bezels, that combined to form a honkin' big TV wall. The displays could be broken up, airing a video in varying sizes near the middle of the wall, with personalized and content-relevant widgets off to the side. With some cinematic 4K content (such as the aforementioned "Hobbit" films), for example, a viewer may want to use the whole screen, notes "Bloomberg Businessweek."

NDS used a computer with multiple video outputs to power its six-screen TV wall. This could soon be done using small, mesh networking-capable modules. However, if Apple wanted to jump into the modular TV model now, perhaps it could power the iTV with a Mac.

According to "Bloomberg Businessweek," NDS Chief Technology Officer Nick Thexton thinks TVs will, in the near future, consist of smaller displays that can be combined to fit a room. Think of 6-in. to 8-in. squares without bezels that you can buy individually, mount on a wall next to one another, and gradually expand the size of the full display to fit your needs.

"A key NDS idea was that huge displays don’t always equal huge videos," Janko Roettgers writes for "Bloomberg Businessweek." "Instead of watching your morning news in theater mode, you might watch much smaller clips and use the rest of the screen for other information."

What's more, NDS ran its demo using an iPad, allowing users to change the immersion level -- and display size -- of a video with simple sliders. So imagine this scenario:

An iTV with a basic 30-inch central screen. Screen size could be expanded by adding display modules, which you buy as you need 'em or can afford 'em. All of this is powered by a Mac and run using an iPad or iPhone.

As for Siri and/or gesture control, maybe not. Thexton told "Bloomberg Businessweek" that NDS had evaluated Kinect-like gesture control as well as Siri-like voice control but eventually abandoned both because they seemed to require too much effort and were too prone to errors. In the end, he said, people didn’t want to control their TV in a "Minority Report"-like fashion but with something that feels more natural.

If not a modular iTV, perhaps Apple will sell transparent screens with a glass bezel that you can fix to the wall in every room of your house. "BusinessWeek" columnist Ben Kunz -- as reported by Macworld UK (http://macte.ch/92PEa) -- thinks we could see screens that hook up to the current Apple TV set-top box (and its descendants) and stream content from your Mac and iTunes. He thinks the screens would use haptic ("touch") technology (patented by Apple).

"Apple’s real play will be content sales, not TV hardware profits," Kunz says. "Apple could grab a slice of a $144 billion video market if it could convince us there’s a better way to stream moving images."

Kunz may be onto something. I especially like the idea of the Mac being an integral part of Apple's television scenario.

Regardless of whether it's a modular TV, transparent screens or a more traditional iTV, if Apple can make the ground-making move of offering a la cart TV programming and free us from the cable TV and satellite TV companies, an Apple-branded HDTV will be a success.

-- Dennis Sellers

 
AAPL
$102.50
Apple Inc.
+0.25
GOOG
$571.60
Google Inc.
+2.40
MSFT
$45.43
Microsoft Corpora
+0.55
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Rhonna Designs Magic (Photography)
Rhonna Designs Magic 1.0 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0 (iTunes) Description: Want to sprinkle *magic* on your photos? With RD Magic, you can add colors, filters, light leaks, bokeh, edges, blur, texture, & even load in your own images! Follow us @rhonnafarrer for more details &... | Read more »
This Week at 148Apps: August 25-29, 2014
Shiny Happy App Reviews   | Read more »
Qube Kingdom – Tips, Tricks, Strategies,...
Qube Kingdom is a tower defense game from DeNA. You rally your troops – magicians, archers, knights, barbarians, and others – and fight against an evil menace looking to dominate your kingdom of tiny squares. Planning a war isn’t easy, so here are a few tips to help you take apart your enemies. Attention All Cube Warriors: Want to know what we... | Read more »
Qube Kingdom Review
Qube Kingdom Review By Nadia Oxford on August 29th, 2014 Our Rating: :: KIND OF A SQUARE KINGDOMUniversal App - Designed for iPhone and iPad Qube Kingdom has cute visuals, but it’s a pretty basic tower defense game at heart.   | Read more »
Fire in the Hole Review
Fire in the Hole Review By Rob Thomas on August 29th, 2014 Our Rating: :: WALK THE PLANKUniversal App - Designed for iPhone and iPad Seafoam’s Fire in the Hole looks like a bright, 8-bit throwback, but there’s not enough booty to make this a compelling voyage.   | Read more »
Alien Creeps TD is Now Available Worldwi...
Alien Creeps TD is Now Available Worldwide Posted by Ellis Spice on August 29th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dodo Master Review
Dodo Master Review By Jordan Minor on August 29th, 2014 Our Rating: :: NEST EGGiPad Only App - Designed for the iPad Dodo Master is tough but fair, and that’s what makes it a joy to play.   | Read more »
Motorsport Manager Review
Motorsport Manager Review By Lee Hamlet on August 29th, 2014 Our Rating: :: MARVELOUS MANAGEMENTUniversal App - Designed for iPhone and iPad Despite its depth and sense of tactical freedom, Motorsport Manager is one of the most accessible and addictive management sims around.   | Read more »
Motorsport Manager – Beginner Tips, Tric...
The world of Motorsport management can be an unforgiving and merciless one, so to help with some of the stress that comes with running a successful race team, here are a few hints and tips to leave your opponents in the dust. | Read more »
CalPal Update Brings the App to 2.0, Add...
CalPal Update Brings the App to 2.0, Adds Lots of New Stuff Posted by Ellis Spice on August 29th, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.