A modular Apple television? A transparent screen iTV?
TweetFollow Us on Twitter

A modular Apple television? A transparent screen iTV?


The common scenario for the rumored Apple HDTV (the "iTV") is pretty much a traditional television set with (depending on which reports you believe): Siri voice control; gesture control; 3D (perhaps without glasses); a Retina display for watching 4K movies (such as the upcoming "Hobbit" films); use of an iDevice as a remote control; and a la carte TV programming.

However, if Apple really wanted to think and act different, it could serve up a modular TV or perhaps a glass screen powered by a set-box top.

As reported by "Bloomberg Businessweek" (http://macte.ch/Bc9zj), Israel-based NDS, a TV services provider, thinks that the future of the television is modular. Recently, the company showcased a large matrix of six flat-screen TVs, without bezels, that combined to form a honkin' big TV wall. The displays could be broken up, airing a video in varying sizes near the middle of the wall, with personalized and content-relevant widgets off to the side. With some cinematic 4K content (such as the aforementioned "Hobbit" films), for example, a viewer may want to use the whole screen, notes "Bloomberg Businessweek."

NDS used a computer with multiple video outputs to power its six-screen TV wall. This could soon be done using small, mesh networking-capable modules. However, if Apple wanted to jump into the modular TV model now, perhaps it could power the iTV with a Mac.

According to "Bloomberg Businessweek," NDS Chief Technology Officer Nick Thexton thinks TVs will, in the near future, consist of smaller displays that can be combined to fit a room. Think of 6-in. to 8-in. squares without bezels that you can buy individually, mount on a wall next to one another, and gradually expand the size of the full display to fit your needs.

"A key NDS idea was that huge displays don’t always equal huge videos," Janko Roettgers writes for "Bloomberg Businessweek." "Instead of watching your morning news in theater mode, you might watch much smaller clips and use the rest of the screen for other information."

What's more, NDS ran its demo using an iPad, allowing users to change the immersion level -- and display size -- of a video with simple sliders. So imagine this scenario:

An iTV with a basic 30-inch central screen. Screen size could be expanded by adding display modules, which you buy as you need 'em or can afford 'em. All of this is powered by a Mac and run using an iPad or iPhone.

As for Siri and/or gesture control, maybe not. Thexton told "Bloomberg Businessweek" that NDS had evaluated Kinect-like gesture control as well as Siri-like voice control but eventually abandoned both because they seemed to require too much effort and were too prone to errors. In the end, he said, people didn’t want to control their TV in a "Minority Report"-like fashion but with something that feels more natural.

If not a modular iTV, perhaps Apple will sell transparent screens with a glass bezel that you can fix to the wall in every room of your house. "BusinessWeek" columnist Ben Kunz -- as reported by Macworld UK (http://macte.ch/92PEa) -- thinks we could see screens that hook up to the current Apple TV set-top box (and its descendants) and stream content from your Mac and iTunes. He thinks the screens would use haptic ("touch") technology (patented by Apple).

"Apple’s real play will be content sales, not TV hardware profits," Kunz says. "Apple could grab a slice of a $144 billion video market if it could convince us there’s a better way to stream moving images."

Kunz may be onto something. I especially like the idea of the Mac being an integral part of Apple's television scenario.

Regardless of whether it's a modular TV, transparent screens or a more traditional iTV, if Apple can make the ground-making move of offering a la cart TV programming and free us from the cable TV and satellite TV companies, an Apple-branded HDTV will be a success.

-- Dennis Sellers

 
AAPL
$117.60
Apple Inc.
-1.03
GOOG
$541.08
Google Inc.
+1.81
MSFT
$47.47
Microsoft Corpora
-0.12
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Screeny (Utilities)
Screeny 1.0 Device: iOS iPhone Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: Screeny is an utility app that helps you save space consumed by screenshots. It screens your camera roll and helps you to filter and delete screenshots that are no longer necessary.“If you’re looking to quickly delete any old... | Read more »
Tilt to Live Bundle Set to Arrive This T...
Tilt to Live Bundle Set to Arrive This Thanksgiving Posted by Ellis Spice on November 25th, 2014 [ permalink ] One Man Left has unveiled an upcoming Tilt to Live bundle, allowing players to get the series for a di | Read more »
BattleLore: Command (Entertainment)
BattleLore: Command 1.0 Device: iOS Universal Category: Entertainment Price: $9.99, Version: 1.0 (iTunes) Description: ***NOTE: Compatible with iPad 2/iPad mini, iPod touch 5 and up and iPhone 4S and up – WILL NOT RUN ON EARLIER DEVICES***EPIC FANTASY BATTLES | Read more »
Weather Or Not Review
Weather Or Not Review By Jennifer Allen on November 25th, 2014 Our Rating: :: STYLISH WEATHER REPORTINGiPhone App - Designed for the iPhone, compatible with the iPad Check the weather quickly and conveniently with Weather or Not.   | Read more »
The All-New Football Manager Handheld 20...
The All-New Football Manager Handheld 2015 is Available Now Posted by Jessica Fisher on November 25th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Six iOS Games to Get You Ready for Thank...
Image Source: Friends Wiki At this point in the month, you or at least a few people you know are probably getting ready to scramble around (or are already scrambling around) for Thanksgiving Dinner. It’s a hectic day of precise oven utilization, but there’s also the whole family and camaraderie thing. | Read more »
Call of Duty: Heroes: Tips, Tricks, and...
Hello Heroes: What’d we think of Call of Duty‘s take on Clash of Clans? Check out our Call of Duty: Heroes review to find out! Just downloaded Call of Duty: Heroes and need some handy tips and tricks on how to get ahead of the rest? As we often do, we’re here to help you out with getting started.   The Basics | Read more »
Call of Duty: Heroes Review
Call of Duty: Heroes Review By Jennifer Allen on November 25th, 2014 Our Rating: :: CLASH OF FRANCHISESUniversal App - Designed for iPhone and iPad Mix Clash of Clans with Call of Duty, and this is what you get.   | Read more »
Slider Review
Slider Review By Jordan Minor on November 25th, 2014 Our Rating: :: SLIDE TO PLAYUniversal App - Designed for iPhone and iPad Slider has all the excitement of unlocking your phone screen.   | Read more »
oh my giraffe (Games)
oh my giraffe 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Eat fruits while being chased by lions. Cut the vines to send fruit plummeting onto the lions. Don't worry, your flexible neck will let you reach everything. You'll be great. And remember: the lions sleep at night. That's... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.