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At long last, new Mac ads have arrived. During the opening Olympics ceremony, Apple unveiled three new commercials featuring an Apple Genius.
The ads show him helping a Mac owner on a plane, helping a Mac owner while his wife is giving birth and having to tell an unfortunate consumer that the "Mac" he bought is really a cheap, peecee knockoff. You can see the ads at http://www.apple.com/mac/videos/#tv-ads-laborday .