Tablets emerge as preferred online shopping device
TweetFollow Us on Twitter

Tablets emerge as preferred online shopping device


Tablet computers such as the iPad are quickly emerging as a preferred online shopping device. Shopatron (http://www.shopatron.com), an eCommerce and order management solution for over 1,000 brands, found that, across all client stores, purchase rates are equivalent between tablet and desktop users.

In recent months, the conversion rates for tablet shoppers have been a mere 5-8% below the conversion rates of desktop-based shoppers. In addition, conversion rates from paid search ads have actually been higher on tablets (up to 3%). In a month-long analysis across several sporting goods clients, Shopatron found that click-through rates for paid search ads on tablets were 51% greater than those on computers, and the average cost per click was 7% less.

"With fewer advertisers to compete with, tablet advertising is costing less than advertising to desktop-based shoppers," says Greg Squires, Shopatron's online marketing manager. "This has resulted in a noticeably better return on tablet advertising investments: US$7 in sales for each $1 in advertising spend versus $6 in sales per $1 in spend for desktop advertising."

So far in 2012, about 6% of all Shopatron orders have come from an Apple iPad, and that number continues to grow with increased tablet computer usage. An April 2012 Forrester Research blog predicted that 375 million tablets will sell globally in 2016.

"It's no surprise that conversion rates on tablets are nearing or outpacing the conversion rates of desktops," says Mark Grondin, Shopatron's senior vice president of Marketing. "Browsing on a tablet is intuitive and user friendly, providing portability without sacrificing interface quality or functionality. And the fact that this device can be easily used in a cafe, on the couch, or even in bed make it the perfect down time shopping companion. It's hard to think of a better shopping device."

 
AAPL
$108.00
Apple Inc.
+1.02
GOOG
$559.08
Google Inc.
+8.77
MSFT
$46.95
Microsoft Corpora
+0.90
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Monster Flash Review
Monster Flash Review By Jordan Minor on October 31st, 2014 Our Rating: :: ALONE IN THE DARKUniversal App - Designed for iPhone and iPad Solid shooting and a surprising amount of spooky tension make Monster Flash a great portable piece of Halloween.   | Read more »
Retry Review
Retry Review By Rob Thomas on October 31st, 2014 Our Rating: :: SOARING HIGHUniversal App - Designed for iPhone and iPad Flappy who? Let Retry wash all those bad bird-related memories away on a cool retro-flavored flight… right into the side of a cliff. Over and over and over again.   | Read more »
Dementia: Book of the Dead Review
Dementia: Book of the Dead Review By Lee Hamlet on October 31st, 2014 Our Rating: :: A TOUGH READUniversal App - Designed for iPhone and iPad A witch hunter is sent after a demonic book in the spooky but short-lived Dementia: Book of the Dead.   | Read more »
Card Dungeon, the Semi-Board Game Roguel...
Card Dungeon, the Semi-Board Game Roguelike, Has Been Renovated Posted by Jessica Fisher on October 31st, 2014 [ permalink ] | Read more »
Logitech Protection + Power iPhone5/5S C...
Made by: Logitech Price: $99.99 Hardware/iOS Integration Rating: 3 out of 5 stars Usability Rating: 0.5 out of 5 stars Reuse Value Rating: 0.75 out of 5 stars Build Quality Rating: 0.75 out of 5 stars Overall Rating: 1.25 out of 5 stars | Read more »
This Is Not a Test Goes Free, Permanentl...
This Is Not a Test Goes Free, Permanently Posted by Jessica Fisher on October 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Swap Heroes Review
Swap Heroes Review By Campbell Bird on October 31st, 2014 Our Rating: :: STRATEGIC SWAPPINGUniversal App - Designed for iPhone and iPad Rotate a cast of heroes to fend of waves of monsters in this difficult, puzzle rpg.   | Read more »
Night Sky Pro™ (Reference)
Night Sky Pro™ 3.0.1 Device: iOS Universal Category: Reference Price: $2.99, Version: 3.0.1 (iTunes) Description: Night Sky Pro™Wonder No More™Night Sky Pro™ is the ultimate stargazing experience. From the creators of the original Night Sky™ app comes an all-new powerful and immersive encounter with the sky above! | Read more »
Audio Defence : Zombie Arena (Games)
Audio Defence : Zombie Arena 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: A zombie shooter audio game. Made from gut-wrenching 3D binaural sound, for a new kind of weird immersion. You are the blind warrior, fighting off wave after wave of Dr Bastard’s Zombies. With 3D binaural sound... | Read more »
RPG Asdivine Hearts (Games)
RPG Asdivine Hearts 1.1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1.0 (iTunes) Description: SPECIAL PRICE50% OFF (USD 7.99 -> USD 3.99)!!!Travel alongside four companions and a cat in the adventure of a lifetime and one that transcends even the world in this latest fantasy RPG!◆◇Story◇◆ | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.