Mobile integration key to set-top box market
TweetFollow Us on Twitter

Mobile integration key to set-top box market

Smart set-top boxes such as the Apple TV often garner less attention than other connected CE [consumer electronic] devices like TVs and game consoles; Apple has referred to its Apple TV as a "hobby" although it leads the market with around 4 million units shipped through 2011.

Roku has had recent success (e.g. passing 2.5M units in 2011), but the future looks at the very least challenging for these dedicated streaming devices to break out of a niche status. TVs, game consoles, Blu-ray players, and even mobile devices are quickly conspiring to engender a very competitive market for the digital living room. Even so, set-top box shipments are expected to reach as high as 57 million by 2017.

"Google has a split personality in this market," says Sam Rosen, practice director of TV & video at ABI Research (http://www.abirsearch.com). "On the one hand, China, in particular, is seeing growing interest in 'generic' Android based set-top boxes and USB (or MHL) dongles/stick devices. On the other hand, it is launching its second generation of Google TV platforms (including the well-priced and impressively spec’ed Vizio Co-Star) where it tries to bring more content relationships and a better ecosystem."

The smaller form factor USB and MHL devices are both portable and like the Android set-top boxes, offer consumers similar services and features found on popular mobile devices. Both of these devices expand the presence of Google Play but also could work well as a companion device for Android based mobile devices -- not unlike the upcoming Nexus Q, just at a more appealing price point.

"Dedicated devices have traditionally had a difficult go in the market, often lacking the same value proposition as more full featured products like game consoles," says ABI Senior Analyst Michael Inouye comments. "The changing consumer landscape, however, could present a window of opportunity for smart set-top boxes as more consumers allocate entertainment budget, both monetary and time, to streaming media."

The future of connected CE will ultimately work together with mobile devices and not against them. Other CE devices like connected TVs and game consoles are already integrating mobile devices into the user experience. The same will likely prove true for smart set-top boxes as well. If the Android boxes gain popularity this could create a stronger ecosystem play for Google.

-- Dennis Sellers

 
AAPL
$524.94
Apple Inc.
+5.93
GOOG
$536.10
Google Inc.
-20.44
MSFT
$40.01
Microsoft Corpora
-0.39
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Livescribe 3 Smartpen Review
Made by: Livescribe Price: $149.99 for Livescribe 3 Hardware/iOS Integration Rating: 4.5 out of 5 stars Usability Rating: 4 out of 5 stars Reuse Value Rating: 4.75 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.44 out of 5 stars | Read more »
Unpossible Review
Unpossible Review By Carter Dotson on April 17th, 2014 Our Rating: :: RALPH WIGGUM APPROVESUniversal App - Designed for iPhone and iPad Unpossible is much better than its English!   | Read more »
Hitman GO Review
Hitman GO Review By Carter Dotson on April 17th, 2014 Our Rating: :: GO HITMAN, GO!Universal App - Designed for iPhone and iPad Hitman GO is not the obvious way to do a mobile version of the Hitman series, but it’s an incredibly creative and fun game in the long-running franchise.   | Read more »
Monster High Ghouls and Jewels is a Frea...
Monster High Ghouls and Jewels is a Freaky Fashion-Forward Match-3 Puzzler Posted by Rob Rich on April 17th, 2014 [ permalink ] | Read more »
Dinosaur Train A to Z Review
Dinosaur Train A to Z Review By Amy Solomon on April 17th, 2014 Our Rating: :: DINO DETAILSUniversal App - Designed for iPhone and iPad Dinosaur Train A to Z is an educational app about dinosaurs that includes In-App Purchases.   | Read more »
Easter Comes to Junk Jack X – Bringing N...
Easter Comes to Junk Jack X – Bringing New Crafts, Chemistry, and More Posted by Rob Rich on April 17th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Call of Cookie Review
Call of Cookie Review By Jordan Minor on April 17th, 2014 Our Rating: :: COOKIE CRUMBLESUniversal App - Designed for iPhone and iPad Call of Cookie proves that plants aren’t the only fighting foods out there.   | Read more »
Corel Launches Video Editing App Pinnacl...
Corel Launches Video Editing App Pinnacle Studio for iPhone, Updates iPad Version for iOS 7 Posted by Tre Lawrence on April 17th, 2014 [ | Read more »
Bad Vamp Review
Bad Vamp Review By Jennifer Allen on April 17th, 2014 Our Rating: :: BASIC VAMPIRIC ADVENTURESUniversal App - Designed for iPhone and iPad Run or destroy the vampires in this simple, single-screen game that lacks real bite.   | Read more »
The Shadow Sun gets a New Update, Goes o...
The Shadow Sun gets a New Update, Goes on Sale for the First Time Since its Release Posted by Tre Lawrence on April 17th, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.