Mobile integration key to set-top box market
TweetFollow Us on Twitter

Mobile integration key to set-top box market

Smart set-top boxes such as the Apple TV often garner less attention than other connected CE [consumer electronic] devices like TVs and game consoles; Apple has referred to its Apple TV as a "hobby" although it leads the market with around 4 million units shipped through 2011.

Roku has had recent success (e.g. passing 2.5M units in 2011), but the future looks at the very least challenging for these dedicated streaming devices to break out of a niche status. TVs, game consoles, Blu-ray players, and even mobile devices are quickly conspiring to engender a very competitive market for the digital living room. Even so, set-top box shipments are expected to reach as high as 57 million by 2017.

"Google has a split personality in this market," says Sam Rosen, practice director of TV & video at ABI Research (http://www.abirsearch.com). "On the one hand, China, in particular, is seeing growing interest in 'generic' Android based set-top boxes and USB (or MHL) dongles/stick devices. On the other hand, it is launching its second generation of Google TV platforms (including the well-priced and impressively spec’ed Vizio Co-Star) where it tries to bring more content relationships and a better ecosystem."

The smaller form factor USB and MHL devices are both portable and like the Android set-top boxes, offer consumers similar services and features found on popular mobile devices. Both of these devices expand the presence of Google Play but also could work well as a companion device for Android based mobile devices -- not unlike the upcoming Nexus Q, just at a more appealing price point.

"Dedicated devices have traditionally had a difficult go in the market, often lacking the same value proposition as more full featured products like game consoles," says ABI Senior Analyst Michael Inouye comments. "The changing consumer landscape, however, could present a window of opportunity for smart set-top boxes as more consumers allocate entertainment budget, both monetary and time, to streaming media."

The future of connected CE will ultimately work together with mobile devices and not against them. Other CE devices like connected TVs and game consoles are already integrating mobile devices into the user experience. The same will likely prove true for smart set-top boxes as well. If the Android boxes gain popularity this could create a stronger ecosystem play for Google.

-- Dennis Sellers

 
AAPL
$96.93
Apple Inc.
-0.26
GOOG
$595.42
Google Inc.
-0.56
MSFT
$44.54
Microsoft Corpora
-0.33
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

More Paintings Have Been Added to Paint...
More Paintings Have Been Added to Paint it Back! Posted by Jessica Fisher on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Order of Souls Review
The Order of Souls Review By Campbell Bird on July 24th, 2014 Our Rating: :: STORY GRINDUniversal App - Designed for iPhone and iPad The Order of Souls is a free-to-play, turn-based RPG with a genre-mixing art style, interesting narrative structure, and lackluster combat.   | Read more »
Revolution 60 Review
Revolution 60 Review By Jordan Minor on July 24th, 2014 Our Rating: :: LASS EFFECTUniversal App - Designed for iPhone and iPad Revolution 60 is a bold, cinematic action game with ambition to spare.   | Read more »
Matter (Photography)
Matter 1.0.1 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0.1 (iTunes) Description: Add stunning 3D effects to your photos with real-time shadows and reflections. Export your creations as photos or video loops.By the team that has brought you four separate apps featured by Apple, Matter is the newest... | Read more »
Fanatic Earth Review
Fanatic Earth Review By Brittany Vincent on July 24th, 2014 Our Rating: :: BY-THE-NUMBERSUniversal App - Designed for iPhone and iPad Kemco’s stable of mobile RPGs grows, but in Fanatic Earth’s situation it’s a case of quantity over quality.   | Read more »
Together for iOS (Productivity)
Together for iOS 1.0 Device: iOS Universal Category: Productivity Price: $9.99, Version: 1.0 (iTunes) Description: Together is an app for keeping things in one place. Notes, documents, images, movies, sounds, web pages and bookmarks can all be kept in Together, tagged, previewed, collected together in different ways and found again... | Read more »
The Phantom PI Mission Apparition (Game...
The Phantom PI Mission Apparition 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ** Release sale! 50% off for a limited time! **The Phantom PI Mission Apparition is a spooky, puzzly, rock’n’roll fueled adventure game starring a paranormal investigator who specializes in helping ghosts who... | Read more »
The Great Prank War (Games)
The Great Prank War 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Help Mordecai, Rigby, Muscle Man and Skips take the park back from Gene and his goons with a plethora of prank-related powers!A NEW SPIN ON REGULAR SHOW! | Read more »
Teenage Mutant Ninja Turtles (Games)
Teenage Mutant Ninja Turtles 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Download the all new Teenage Mutant Ninja Turtles Official Movie Game! | Read more »
Dream Revenant (Games)
Dream Revenant 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: EXCLUSIVE LAUNCH PRICE ! Dream Revenant is at $1.99 for a limited time ! | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.