Mobile integration key to set-top box market
TweetFollow Us on Twitter

Mobile integration key to set-top box market

Smart set-top boxes such as the Apple TV often garner less attention than other connected CE [consumer electronic] devices like TVs and game consoles; Apple has referred to its Apple TV as a "hobby" although it leads the market with around 4 million units shipped through 2011.

Roku has had recent success (e.g. passing 2.5M units in 2011), but the future looks at the very least challenging for these dedicated streaming devices to break out of a niche status. TVs, game consoles, Blu-ray players, and even mobile devices are quickly conspiring to engender a very competitive market for the digital living room. Even so, set-top box shipments are expected to reach as high as 57 million by 2017.

"Google has a split personality in this market," says Sam Rosen, practice director of TV & video at ABI Research (http://www.abirsearch.com). "On the one hand, China, in particular, is seeing growing interest in 'generic' Android based set-top boxes and USB (or MHL) dongles/stick devices. On the other hand, it is launching its second generation of Google TV platforms (including the well-priced and impressively spec’ed Vizio Co-Star) where it tries to bring more content relationships and a better ecosystem."

The smaller form factor USB and MHL devices are both portable and like the Android set-top boxes, offer consumers similar services and features found on popular mobile devices. Both of these devices expand the presence of Google Play but also could work well as a companion device for Android based mobile devices -- not unlike the upcoming Nexus Q, just at a more appealing price point.

"Dedicated devices have traditionally had a difficult go in the market, often lacking the same value proposition as more full featured products like game consoles," says ABI Senior Analyst Michael Inouye comments. "The changing consumer landscape, however, could present a window of opportunity for smart set-top boxes as more consumers allocate entertainment budget, both monetary and time, to streaming media."

The future of connected CE will ultimately work together with mobile devices and not against them. Other CE devices like connected TVs and game consoles are already integrating mobile devices into the user experience. The same will likely prove true for smart set-top boxes as well. If the Android boxes gain popularity this could create a stronger ecosystem play for Google.

-- Dennis Sellers

 
AAPL
$124.25
Apple Inc.
-0.18
GOOG
$542.56
Google Inc.
-5.44
MSFT
$40.72
Microsoft Corporation
+0.07
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

2K Announces WWE 2K, Mobile's First...
It seems like this month has been pretty big for wrestling. First Wrestlemania, then 2K has announces that they're releasing  WWE 2K for iOS. It's a simulation-based WWE game where you'll get to play with several WWE superstars such as John Cena, Hulk Hogan, Sting, Triple H, and the Undertaker. There will be three different match types and a ton... | Read more »
How the Apple Watch Could Change the Fac...
The Apple Watch is still a ways out, but my previous musings on the wearable’s various features got me thinking: what might it be like a year after launch? Two years? Five years? What if it becomes a symbiotic part of the iOS framework to the point that it practically comes packaged with the iPhone? | Read more »
Pie In The Sky: A Pizza Odyssey (Games)
Pie In The Sky: A Pizza Odyssey 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A game about delivering pizza. In space. | Read more »
Chosen Gives Hopeful Singers, Songwriter...
If YouTube videos and reality TV shows like The Voice have taught us one thing, it’s that there are a lot of people out there who are anxious to show the world their talents. And if they’ve taught us a second thing, it’s that there’s an almost equally sizable group of people who are anxious to judge those hopefuls. What’s interesting about Chosen... | Read more »
Android's Popular OfficeSuite Now A...
Once only available for Android devices, OfficeSuite has finally landed on the app store. The Mobile Systems app lets you view, edit, create, and share Word, Excel, and PowerPoint documents as well as convert them to/from PDFs. It's touted as being like having a desktop on your phone. OfficeSuite supports Google Drive, Dropbox, Box, OneDrive, and... | Read more »
Warhammer: Arcane Magic is Coming Soon,...
Turbo Tape Games has announced that they're joining forces with Games Workshop to bring the turn-based strategy board game, Warhammer: Arcane Magic, to life on the iOS. | Read more »
Fast & Furious: Legacy's Creati...
| Read more »
N-Fusion and 505's Ember is Totally...
| Read more »
These are All the Apple Watch Apps and G...
The Apple Watch is less than a month from hitting store shelves, and once you get your hands on it you're probably going to want some apps and games to install. Fear not! We've compiled a list of all the Apple Watch apps and games we've been able to find so far. Games Rules! By TheCodingMonkeys App Store Description: RULES! is a cute puzzle game... | Read more »
Appy to Have Known You - Lee Hamlet Look...
Being at 148Apps these past 2 years has been an awesome experience that has taught me a great deal, and working with such a great team has been a privilege. Thank you to Rob Rich, and to both Rob LeFebvre and Jeff Scott before him, for helping me to grow as a writer and for giving me the opportunity to write about what I love: playing innovative... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.