Do iPads beat TVs for watching TV shows?
TweetFollow Us on Twitter

Do iPads beat TVs for watching TV shows?


Apple’s iPad and other tablets could have a positive impact on the television industry because viewers who use tablets to watch TV are more engaged in TV shows, according to Strategy Analytics’ latest research (www.strategyanalytics.com) into tablet owner behavior. Maybe I'm a dinosaur, but that's not the case for me.

The report, "Users More Engaged with Video Consumption on Tablet than on TV," found that how people choose shows and how they watch them on tablets is very different from how they behave with the traditional "big screen" TV. Viewers are much less likely to be distracted when watching TV shows on the smaller tablet screen.

When they are 'watching' TV on the big screen, however, attention is often diverted towards second screen activities. The Strategy Analytics research also observed a clear distinction between the "alpha state' of TV viewers (deep relaxation) and the "beta state" of tablet viewers (conscious, alert).

"Contrary to fears often expressed, emerging tablet behaviors are potentially good news for TV producers, networks and operators," says Caroline Park, who manages the Digital Home Observatory (DHO) at Strategy Analytics. "Levels of engagement are significantly higher when people consume video content on their personal tablet compared to the TV screen, and if TV companies play their cards right they should be able to drive additional revenues from this increased viewer focus."

"Connected multiscreen devices are bringing tremendous disruption to television viewing behavior and, as always, disruption brings both threats and opportunities,” adds David Mercer, vice president, Digital Consumer Practice (DCP). "Technology innovators should work with the television industry and its advertising partners to ensure that the revenue potential of the emerging tablet TV phenomenon is maximized."

I agree that tablets such as the iPad are now an integral part of the TV viewing experience (which is certainly ripe for a shaking up). However, most folks that I know personally -- including Yours Truly -- prefer TV viewing on a big screen and in the company of other people most of the time.

So, Apple, feel free to roll out that revamped Apple TV set-top box and/or iTV anytime you wish.

-- Dennis Sellers

 
AAPL
$121.30
Apple Inc.
-1.07
GOOG
$625.61
Google Inc.
-6.98
MSFT
$46.70
Microsoft Corporation
-0.18
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Pac-Man Championship Edition DX has brou...
Bandai Namco has released Pac-Man Championship Edition DX on iOS and Android, which features the classic arcade gameplay that we've all grown to love. Pac-Man Championship Edition DX can be enjoyed in much shorter bursts than the arcade versions but the gameplay remains intact. [Read more] | Read more »
Cosmonautica (Games)
Cosmonautica 1.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.1 (iTunes) Description: Cast off! Are you ready for some hilarious adventures in outer space? | Read more »
Rescue humanity from a Demon horde in An...
Angel Stone is Fincon's follow up to the massively successful Hello Hero and is out now on iOS and Android. You play as a member of The Resistance, a group of mighty human warriors who have risen up in defiance of the Demon horde threatening to wipe out humanity. [Read more] | Read more »
Gallery Doctor (Photography)
Gallery Doctor 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Free up valuable iCloud and iPhone storage with Gallery Doctor, the only iPhone cleaner that automatically identifies the unwanted photos on your device.What can Gallery Doctor do you for you? | Read more »
You Against Me (Games)
You Against Me 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: A simple game… You. Me. Claim, steal, lock, score, win! | Read more »
Yep, it's True - Angry Birds 2 is O...
The not exactly rumors were true and the birds are back. Angry Birds 2 has come to the App Store and the world will... well I suppose it'll still be the same, but now we have more bird-flinging options! [Read more] | Read more »
You Could Design Your Own Card for Chain...
If you've ever wanted to create your own item, weapon, trap, or even monster for Chainsaw Warrior: Lords of the Night, this is your chance. Auroch Digital is currently holding a contest so that fans can fight to the death (not really) to see which design will make the cut (no pun intended). [Read more] | Read more »
Bitcoin Billionaire is Going Back in Tim...
If you thought you managed to buy everything there is to buy in Bitcoin Billionaire and make all the money, well you though wrong. Those of you who made it far enough might remember investing in time travel - and it looks like that investment is finally going to accomplish something. [Read more] | Read more »
Domino Drop (Games)
Domino Drop 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Domino Drop is a delightful new puzzle game with dominos and gravity!Learn how to play it in a minute, master it day by day.Your mind will be challenged.Your soul will be calmed.Features:- 3 unique game modes- 12 pleasant music... | Read more »
OPERATION DRACULA (Games)
OPERATION DRACULA 1.0.1 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0.1 (iTunes) Description: 25% off launch sale!!!'Could prove to be one of the most accurate representations of the Japanese bullet hell shmup outside of Japan' - Touch Arcade'Massive screen-sized bosses who spew more bullets than you can count.'-... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.