Do iPads beat TVs for watching TV shows?
TweetFollow Us on Twitter

Do iPads beat TVs for watching TV shows?


Apple’s iPad and other tablets could have a positive impact on the television industry because viewers who use tablets to watch TV are more engaged in TV shows, according to Strategy Analytics’ latest research (www.strategyanalytics.com) into tablet owner behavior. Maybe I'm a dinosaur, but that's not the case for me.

The report, "Users More Engaged with Video Consumption on Tablet than on TV," found that how people choose shows and how they watch them on tablets is very different from how they behave with the traditional "big screen" TV. Viewers are much less likely to be distracted when watching TV shows on the smaller tablet screen.

When they are 'watching' TV on the big screen, however, attention is often diverted towards second screen activities. The Strategy Analytics research also observed a clear distinction between the "alpha state' of TV viewers (deep relaxation) and the "beta state" of tablet viewers (conscious, alert).

"Contrary to fears often expressed, emerging tablet behaviors are potentially good news for TV producers, networks and operators," says Caroline Park, who manages the Digital Home Observatory (DHO) at Strategy Analytics. "Levels of engagement are significantly higher when people consume video content on their personal tablet compared to the TV screen, and if TV companies play their cards right they should be able to drive additional revenues from this increased viewer focus."

"Connected multiscreen devices are bringing tremendous disruption to television viewing behavior and, as always, disruption brings both threats and opportunities,” adds David Mercer, vice president, Digital Consumer Practice (DCP). "Technology innovators should work with the television industry and its advertising partners to ensure that the revenue potential of the emerging tablet TV phenomenon is maximized."

I agree that tablets such as the iPad are now an integral part of the TV viewing experience (which is certainly ripe for a shaking up). However, most folks that I know personally -- including Yours Truly -- prefer TV viewing on a big screen and in the company of other people most of the time.

So, Apple, feel free to roll out that revamped Apple TV set-top box and/or iTV anytime you wish.

-- Dennis Sellers

 
AAPL
$117.60
Apple Inc.
-1.03
GOOG
$541.08
Google Inc.
+1.81
MSFT
$47.47
Microsoft Corpora
-0.12
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Screeny (Utilities)
Screeny 1.0 Device: iOS iPhone Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: Screeny is an utility app that helps you save space consumed by screenshots. It screens your camera roll and helps you to filter and delete screenshots that are no longer necessary.“If you’re looking to quickly delete any old... | Read more »
Tilt to Live Bundle Set to Arrive This T...
Tilt to Live Bundle Set to Arrive This Thanksgiving Posted by Ellis Spice on November 25th, 2014 [ permalink ] One Man Left has unveiled an upcoming Tilt to Live bundle, allowing players to get the series for a di | Read more »
BattleLore: Command (Entertainment)
BattleLore: Command 1.0 Device: iOS Universal Category: Entertainment Price: $9.99, Version: 1.0 (iTunes) Description: ***NOTE: Compatible with iPad 2/iPad mini, iPod touch 5 and up and iPhone 4S and up – WILL NOT RUN ON EARLIER DEVICES***EPIC FANTASY BATTLES | Read more »
Weather Or Not Review
Weather Or Not Review By Jennifer Allen on November 25th, 2014 Our Rating: :: STYLISH WEATHER REPORTINGiPhone App - Designed for the iPhone, compatible with the iPad Check the weather quickly and conveniently with Weather or Not.   | Read more »
The All-New Football Manager Handheld 20...
The All-New Football Manager Handheld 2015 is Available Now Posted by Jessica Fisher on November 25th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Six iOS Games to Get You Ready for Thank...
Image Source: Friends Wiki At this point in the month, you or at least a few people you know are probably getting ready to scramble around (or are already scrambling around) for Thanksgiving Dinner. It’s a hectic day of precise oven utilization, but there’s also the whole family and camaraderie thing. | Read more »
Call of Duty: Heroes: Tips, Tricks, and...
Hello Heroes: What’d we think of Call of Duty‘s take on Clash of Clans? Check out our Call of Duty: Heroes review to find out! Just downloaded Call of Duty: Heroes and need some handy tips and tricks on how to get ahead of the rest? As we often do, we’re here to help you out with getting started.   The Basics | Read more »
Call of Duty: Heroes Review
Call of Duty: Heroes Review By Jennifer Allen on November 25th, 2014 Our Rating: :: CLASH OF FRANCHISESUniversal App - Designed for iPhone and iPad Mix Clash of Clans with Call of Duty, and this is what you get.   | Read more »
Slider Review
Slider Review By Jordan Minor on November 25th, 2014 Our Rating: :: SLIDE TO PLAYUniversal App - Designed for iPhone and iPad Slider has all the excitement of unlocking your phone screen.   | Read more »
oh my giraffe (Games)
oh my giraffe 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Eat fruits while being chased by lions. Cut the vines to send fruit plummeting onto the lions. Don't worry, your flexible neck will let you reach everything. You'll be great. And remember: the lions sleep at night. That's... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.