Study: 3D not considered when folks buy a new HDTV
TweetFollow Us on Twitter

Study: 3D not considered when folks buy a new HDTV


Only 11% of customers who purchase a high definition television do so because of its 3D capabilities, according to the J.D. Power and Associates' "2012 High Definition Television (HDTV) Report." I'm not surprised as people don't like wearing those wonky 3D glasses at home. Who knows? Perhaps Apple can change this.

The J.D. Power report examines satisfaction with HDTVs among customers who purchased one in the past 12 months. The report measures HDTV satisfaction across six factors (listed in order of importance): performance and reliability; ease of operating; competitiveness of the price paid; styling and appearance; variety of features; and warranty.

The report finds that 75% of customers indicate price was a reason they purchased their HDTV, followed by brand reputation (60%); positive reviews (37%); past experience with the brand (36%); quality of construction (33%); availability (31%); styling of the TV (29%); ease of use (21%); and 3D capability (11%).

"While still finding its niche, 3D HDTV capability is not a leading force in purchasing a television," says Sara Wong Hilton, a director at J.D. Power and Associates. "One reason is that 3D HDTVs are typically more expensive than non-3D-capable HDTVs. Additionally, in order to view 3D media, special media players, and 3D glasses in some cases, are required. The extra cost could play a role in dissuading customers from adopting the technology at this point."

If Apple does release its own branded HDTV (the rumored "iTV") it could be the company that "masters" at-home 3D. I wouldn't be surprised if an Apple television, should one actually materialize, offer glasses-free 3D viewing using either Apple-developed technology or something such as Ultra D (see http://macte.ch/ZG0Xd).

Also, among survey respondents in this particular study, more customers purchased an LCD HDTV (41%), compared with an LED (33%) or plasma (19%) HDTV, and half (50%) purchased a 41- to 50-inch television, more than any other size available.

Vizio ranks highest in customer satisfaction with a score of 887 (on a 1,000-point scale), followed by Sharp (878) and LG Electronics (875). Vizio ranks highest in five of six categories: performance and reliability; ease of operating; competitiveness of the price paid; styling and appearance; and warranty. Sharp ranks highest in the variety of features factor.

-- Dennis Sellers

 
AAPL
$106.98
Apple Inc.
-0.36
GOOG
$550.31
Google Inc.
+0.98
MSFT
$46.05
Microsoft Corpora
-0.57
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Night Sky Pro™ (Reference)
Night Sky Pro™ 3.0.1 Device: iOS Universal Category: Reference Price: $2.99, Version: 3.0.1 (iTunes) Description: Night Sky Pro™Wonder No More™Night Sky Pro™ is the ultimate stargazing experience. From the creators of the original Night Sky™ app comes an all-new powerful and immersive encounter with the sky above! | Read more »
Audio Defence : Zombie Arena (Games)
Audio Defence : Zombie Arena 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: A zombie shooter audio game. Made from gut-wrenching 3D binaural sound, for a new kind of weird immersion. You are the blind warrior, fighting off wave after wave of Dr Bastard’s Zombies. With 3D binaural sound... | Read more »
RPG Asdivine Hearts (Games)
RPG Asdivine Hearts 1.1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1.0 (iTunes) Description: SPECIAL PRICE50% OFF (USD 7.99 -> USD 3.99)!!!Travel alongside four companions and a cat in the adventure of a lifetime and one that transcends even the world in this latest fantasy RPG!◆◇Story◇◆ | Read more »
Haunt the House: Terrortown (Games)
Haunt the House: Terrortown 1.0.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.1 (iTunes) Description: 66.6% OFF! SPECIAL SPOOKY HALLOWEEN LAUNCH PRICE! 66.6% OFF!...What was that sound? Is somebody there? | Read more »
SAS: Zombie Assault 4 Review
SAS: Zombie Assault 4 Review By Jennifer Allen on October 30th, 2014 Our Rating: :: FLAWED SHOOTERUniversal App - Designed for iPhone and iPad Shoot everything that moves in this fun, if flawed, twin-stick shooter.   | Read more »
Naailde the Witch Review
Naailde the Witch Review By Amy Solomon on October 30th, 2014 Our Rating: :: PITCH-PERFECT STORYTELLINGUniversal App - Designed for iPhone and iPad Marvelous storytelling, narration, and moving illustrations make this storybook worth a download.   | Read more »
1st & Goal Review
1st & Goal Review By Andrew Fisher on October 30th, 2014 Our Rating: :: FOR THE D&D LOVING QBUniversal App - Designed for iPhone and iPad 1st & Goal is a board gamer’s football game, a football fan’s board game, and well worth a look.   | Read more »
French Developer Pated Unveils Seashine
French Developer Pated Unveils Seashine Posted by Ellis Spice on October 30th, 2014 [ permalink ] French one-man studio Pated has unveiled Seashine, “a poetic journey into the abyss.” Players take on the role of a jellyfish strugglin | Read more »
Agents of Storm: Tips, Tricks, and Strat...
Calling all agents: Would you like to see what we thought of this rather pretty base builder? Check out our Agents of Storm review! Have you downloaded Agents of Storm, been bowled over by the graphics, and aren’t quite sure what to do next? Never fear, for we’re here with some handy tips and tricks to help any beginner get started!   Diamonds Are... | Read more »
Any.DO 2.0 Hopes to Help Manage Producti...
Any.DO 2.0 Hopes to Help Manage Productivity Posted by Ellis Spice on October 30th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.