What will it take to get the Apple TV out of the 'hobby' division?
TweetFollow Us on Twitter

What will it take to get the Apple TV out of the 'hobby' division?


In a "Bloomberg" analysis (http://macte.ch/2Rk4z), Mark Milian notes that Apple, Google and Roku see an untapped market in set-top boxes that deliver online entertainment to the television, but they've yet to make a major impact.

Still, the overall market for such devices, which compete with hardware from cable and satellite TV operators, is growing. Research firm IHS ISuppli (www.isuppli.com) said sales of these set-top boxes rose 39% last year to 8.6 million units globally. However, Applesold 32 million iPads in fiscal 2011, its second year on the market. The company sold around 2.8 million Apple TVs during the same span, and so far has sold four million of the devices this fiscal year.

Milian notes that technology executives and analysts say that if these boxes could just offer more cable programming, then they could succeed. On the other hand, Google TV works with Dish Network’s paid TV service, but IHS ISuppli research suggests it hasn’t helped sales of the device.

Newer TVs have Internet functions built in, and if cable companies play ball, they could eliminate the need for separate boxes entirely, Ross Rubin, an independent analyst at Reticle Research, told "Bloomberg." That would certainly spur sales of the Apple TV (and Apple is reportedly working to make this happen). However, that alone won't be enough to move the device out of the "hobby" category (as Apple describes it) nor provide enough impetus for most people to spring for an Apple-branded HDTV should the rumored "iTV" ever actually emerge.

What is needed is a la carte programming, as I've mentioned before. With all the licensing restrictions and the retro thinking of the major networks, this may not happen for a while, but it will happen eventually.

Apple already offers some TV programs as subscriptions via iTunes, allowing you to buy both single episodes and entire seasons. The problem is that you usually have to wait for the show to be broadcast before it's available. And, isome cases, shows aren't available until the entire season has aired.

Eventually, I think we'll have channels, or perhaps individual shows, offered as, for lack of a better word, "apps" in an Apple TV/iTV "app store." After all most folks I know are tired of paying for cable/satellite bundles that include dozens, if not hundreds of stations they care nothing about. Before this a la carte world arrives, however, I think we'll see Apple move to live streaming of the programming, just like customers get through their cable/satellite provider.

A couple of years ago there were rumors of an iTunes plan with unlimited access to a selection of TV programming for about $30 a month. That's probably not going to happen, but more customized TV viewing is coming.

The only question is when.

To speed along the process you need to check out this web site: : tvalacarte.org , which promotes a "pick your own programming" movement.

-- Dennis Sellers

 
AAPL
$124.24
Apple Inc.
+0.00
GOOG
$555.17
Google Inc.
+0.00
MSFT
$41.21
Microsoft Corporation
+0.00
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

MLB Manager 2015 (Games)
MLB Manager 2015 5.0.14 Device: iOS Universal Category: Games Price: $4.99, Version: 5.0.14 (iTunes) Description: Guide your favorite MLB franchise to glory! MLB Manager 2015, officially licensed by MLB.com and based on the award-winning Out of the Park Baseball series, is the most fun and realistic baseball game ever created for... | Read more »
Breath of Light (Games)
Breath of Light 1.0.1421 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1421 (iTunes) Description: Hold a quiet moment.Breath of Light is a meditative and beautiful puzzle game with a hypnotic soundtrack by Winterpark.BEAUTIFULInspired by modern minimalism combined with a range of meditative art styles, from Zen... | Read more »
WWE WrestleMania Tags into the App Store
Are You ready to rumble? The official WWE WrestleMania app, by World Wrestling Entertainment, is now available. Now you can get all your WrestleMania info in one place before anyone else. The app offers details on superstar signings, interactive venue maps, event schedules, WrestleMania Superstore hours, stadium information, and more. You can also... | Read more »
Bio Inc's New Expansion is Infectin...
Bio Inc., by DryGin Studios, is the real time strategy game where you infect a human body with the worst virus your evil brain can design. Recently, the game was updated to add a whole lot of new features. Now you can play the new “Lethal” difficulty, which chakllenges even hardcore players. If you aren't quite there yet you can still enjoy the “... | Read more »
The Monocular Minion is Here! Despicable...
Despicable Me: Minion Rush, by Gameloft, is introducing a new runner to the mix in their latest update. Now you can play as Carl, the prankster minion. Carl has a few new abilities to play with, including running at a higher speed from the start. Gameloft has also added Eduardo's House as a new area. You'll be able to race through the infamous El... | Read more »
Dungeon of Madness (Games)
Dungeon of Madness 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Dungeon of Madness is an action game where you rotate tiles to create our own route. Help the hero by connecting the road so he reaches hostages, then lead them out while also directing monsters into deadly traps.... | Read more »
Filters for iPhone (Photography)
Filters for iPhone 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Jump'N'Shoot Attack (Games)
Jump'N'Shoot Attack 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A mobile game for gamers! Join Louise Lightfoot, the legendary "Master of Jumping and Shooting", on her mission to save the President of Earth 4 from evil space mutants known as the Xatharr!! Collect items to boost attacks... | Read more »
Space Bounties Inc. (Games)
Space Bounties Inc. 1.4 Device: iOS Universal Category: Games Price: $1.99, Version: 1.4 (iTunes) Description: SuperGameDroid: 4/5 "Satisfying futuristic RPG combat, high replay value, and a heavy dose of nostalgia make Space Bounties Inc. a worthwhile experience." SlimGamer: 9/10 "From the retro graphics to the pitch-perfect... | Read more »
Gamebook: Pocket RPG (Games)
Gamebook: Pocket RPG 1.0.11 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.11 (iTunes) Description: Walk into the Land of Lanthir Lamath ruled by wicked skeletons and fight for your life in a thrilling adventure. It's a book. It's a game. It's a gamebook.Choose your own adventure.Simple rules and gameplay.Running... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.