What will it take to get the Apple TV out of the 'hobby' division?
TweetFollow Us on Twitter

What will it take to get the Apple TV out of the 'hobby' division?


In a "Bloomberg" analysis (http://macte.ch/2Rk4z), Mark Milian notes that Apple, Google and Roku see an untapped market in set-top boxes that deliver online entertainment to the television, but they've yet to make a major impact.

Still, the overall market for such devices, which compete with hardware from cable and satellite TV operators, is growing. Research firm IHS ISuppli (www.isuppli.com) said sales of these set-top boxes rose 39% last year to 8.6 million units globally. However, Applesold 32 million iPads in fiscal 2011, its second year on the market. The company sold around 2.8 million Apple TVs during the same span, and so far has sold four million of the devices this fiscal year.

Milian notes that technology executives and analysts say that if these boxes could just offer more cable programming, then they could succeed. On the other hand, Google TV works with Dish Network’s paid TV service, but IHS ISuppli research suggests it hasn’t helped sales of the device.

Newer TVs have Internet functions built in, and if cable companies play ball, they could eliminate the need for separate boxes entirely, Ross Rubin, an independent analyst at Reticle Research, told "Bloomberg." That would certainly spur sales of the Apple TV (and Apple is reportedly working to make this happen). However, that alone won't be enough to move the device out of the "hobby" category (as Apple describes it) nor provide enough impetus for most people to spring for an Apple-branded HDTV should the rumored "iTV" ever actually emerge.

What is needed is a la carte programming, as I've mentioned before. With all the licensing restrictions and the retro thinking of the major networks, this may not happen for a while, but it will happen eventually.

Apple already offers some TV programs as subscriptions via iTunes, allowing you to buy both single episodes and entire seasons. The problem is that you usually have to wait for the show to be broadcast before it's available. And, isome cases, shows aren't available until the entire season has aired.

Eventually, I think we'll have channels, or perhaps individual shows, offered as, for lack of a better word, "apps" in an Apple TV/iTV "app store." After all most folks I know are tired of paying for cable/satellite bundles that include dozens, if not hundreds of stations they care nothing about. Before this a la carte world arrives, however, I think we'll see Apple move to live streaming of the programming, just like customers get through their cable/satellite provider.

A couple of years ago there were rumors of an iTunes plan with unlimited access to a selection of TV programming for about $30 a month. That's probably not going to happen, but more customized TV viewing is coming.

The only question is when.

To speed along the process you need to check out this web site: : tvalacarte.org , which promotes a "pick your own programming" movement.

-- Dennis Sellers

 
AAPL
$112.65
Apple Inc.
+3.24
GOOG
$511.10
Google Inc.
+6.21
MSFT
$47.52
Microsoft Corpora
+1.78
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Shift - Photo Filters Designed By You (...
Shift - Photo Filters Designed By You 1.0 Device: iOS Universal Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Elastic Drums (Music)
Elastic Drums 1.0 Device: iOS iPhone Category: Music Price: $3.99, Version: 1.0 (iTunes) Description: *** Introduction price 3,99$ instead of 7,99$ ***Elastic Drums is a music app with 6 channels of synthesized drum sounds, a step sequencer and 4 fx channels, all tweakable in an elastic way. The sound range is from analog "... | Read more »
Fireworks Simulator (Games)
Fireworks Simulator 1.0.8 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.8 (iTunes) Description: *** 50% discount – For a short time only ***You can play Fireworks Simulator on these devices:- iPhone 5, 5s, 5c, 6, 6+- iPad 3, 4- iPad mini 2- iPad air, iPad air 2 | Read more »
The Hit List — Simply Powerful Tasks, To...
The Hit List — Simply Powerful Tasks, To-Dos, Projects, & Reminders 2.0 Device: iOS iPhone Category: Productivity Price: $9.99, Version: 2.0 (iTunes) Description: >> LAUNCH SPECIAL: The Hit List 2 for iPhone is ONLY $9.99 for a LIMITED TIME. << | Read more »
Mahjong Journey Review
Mahjong Journey Review By Jennifer Allen on December 18th, 2014 Our Rating: :: STEADY MATCHINGiPad Only App - Designed for the iPad Aimed at the more laid back gamer, Mahjong Journey isn’t for everyone, but those looking for some classic solitaire action will be happy.   | Read more »
Emoji Type - custom keyboard with predic...
Emoji Type - custom keyboard with predictive emojis 0.4.0 Device: iOS iPhone Category: Utilities Price: $.99, Version: 0.4.0 (iTunes) Description: Emoji Type is custom keyboard for iOS 8 that auto suggests emojis as you type. ABOUT EMOJI TYPE | Read more »
Game of the Year 2014 – 148Apps Staff Pi...
The end of 2014 is almost here, which can only mean one thing. Okay it can mean a lot of things, but in this specific context it means Game of the Year lists! Which is why the 148Apps staff have all picked their favorites from the past year. And why we’ve put them all into one handy list for you all to enjoy. It’s a nice list, too. Lots of variety... | Read more »
UponPixels Review
UponPixels Review By Jennifer Allen on December 18th, 2014 Our Rating: :: CREATIVE TYPOGRAPHYUniversal App - Designed for iPhone and iPad Add cool typography and objects to your photos with the easy to use UponPixels.   | Read more »
The Vikings are Coming! CastleStorm’s Ne...
The Vikings are Coming! CastleStorm’s New Update Adds a Survival Mode Posted by Jessica Fisher on December 18th, 2014 [ permalink ] | Read more »
Duet Display (Productivity)
Duet Display 0.3.3 Device: iOS Universal Category: Productivity Price: $9.99, Version: 0.3.3 (iTunes) Description: Duet Display allows you to use your iPad or iPhone as an extra display. Developed by a team of ex-Apple engineers, duet is the first high performance solution that has zero lag. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.