What will it take to get the Apple TV out of the 'hobby' division?
TweetFollow Us on Twitter

What will it take to get the Apple TV out of the 'hobby' division?


In a "Bloomberg" analysis (http://macte.ch/2Rk4z), Mark Milian notes that Apple, Google and Roku see an untapped market in set-top boxes that deliver online entertainment to the television, but they've yet to make a major impact.

Still, the overall market for such devices, which compete with hardware from cable and satellite TV operators, is growing. Research firm IHS ISuppli (www.isuppli.com) said sales of these set-top boxes rose 39% last year to 8.6 million units globally. However, Applesold 32 million iPads in fiscal 2011, its second year on the market. The company sold around 2.8 million Apple TVs during the same span, and so far has sold four million of the devices this fiscal year.

Milian notes that technology executives and analysts say that if these boxes could just offer more cable programming, then they could succeed. On the other hand, Google TV works with Dish Network’s paid TV service, but IHS ISuppli research suggests it hasn’t helped sales of the device.

Newer TVs have Internet functions built in, and if cable companies play ball, they could eliminate the need for separate boxes entirely, Ross Rubin, an independent analyst at Reticle Research, told "Bloomberg." That would certainly spur sales of the Apple TV (and Apple is reportedly working to make this happen). However, that alone won't be enough to move the device out of the "hobby" category (as Apple describes it) nor provide enough impetus for most people to spring for an Apple-branded HDTV should the rumored "iTV" ever actually emerge.

What is needed is a la carte programming, as I've mentioned before. With all the licensing restrictions and the retro thinking of the major networks, this may not happen for a while, but it will happen eventually.

Apple already offers some TV programs as subscriptions via iTunes, allowing you to buy both single episodes and entire seasons. The problem is that you usually have to wait for the show to be broadcast before it's available. And, isome cases, shows aren't available until the entire season has aired.

Eventually, I think we'll have channels, or perhaps individual shows, offered as, for lack of a better word, "apps" in an Apple TV/iTV "app store." After all most folks I know are tired of paying for cable/satellite bundles that include dozens, if not hundreds of stations they care nothing about. Before this a la carte world arrives, however, I think we'll see Apple move to live streaming of the programming, just like customers get through their cable/satellite provider.

A couple of years ago there were rumors of an iTunes plan with unlimited access to a selection of TV programming for about $30 a month. That's probably not going to happen, but more customized TV viewing is coming.

The only question is when.

To speed along the process you need to check out this web site: : tvalacarte.org , which promotes a "pick your own programming" movement.

-- Dennis Sellers

 
AAPL
$102.99
Apple Inc.
+0.52
GOOG
$532.71
Google Inc.
+6.17
MSFT
$44.38
Microsoft Corpora
-0.50
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Pro Strategy Football 2014 (Games)
Pro Strategy Football 2014 2014.141001 Device: iOS Universal Category: Games Price: $4.99, Version: 2014.141001 (iTunes) Description: Take the proven strategy of the PSF franchise and add in Casual Play, improved graphics and playability, and an upcoming Career Mode, and you have the premier American Football game on any platform! | Read more »
Super Glyph Quest (Games)
Super Glyph Quest 1.01 Device: iOS Universal Category: Games Price: $2.99, Version: 1.01 (iTunes) Description: Adventure is back Questers! Combine elemental glyphs together to cast powerful spells and vanquish adorable monsters in this match 3 inspired role playing puzzler.Sequel to the much loved Glyph Quest, Super Glyph Quest is... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: Travel to Northern Allansia’s perilous Icefinger Mountains to defeat the wicked Snow Witch in this Fighting Fantasy adventure! | Read more »
Star Warfare 2: Payback Review
Star Warfare 2: Payback Review By Blake Grundman on October 22nd, 2014 Our Rating: :: ONE-TRICK PONYUniversal App - Designed for iPhone and iPad Unfortunately, it doesn’t take long for Star Warfare 2’s free-firing fun to turn into repetitive monotony.   | Read more »
TinType by Hipstamatic (Photography)
TinType by Hipstamatic 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: Create hauntingly beautiful, soul capturing portraits with TinType by Hipstamatic. Inspired by daguerreotypes, tintypes, and other photographic processes from over a hundred years ago, TinType faithfully reproduces... | Read more »
The Latest Update for Heroes of Dragon A...
The Latest Update for Heroes of Dragon Age Introduces Daily PvE Challenges Posted by Ellis Spice on October 22nd, 2014 [ permalink ] | Read more »
Bee Brilliant Review
Bee Brilliant Review By Jennifer Allen on October 22nd, 2014 Our Rating: :: SAMEY MATCH-3Universal App - Designed for iPhone and iPad Want even more Match-3 gaming and fancy a bee based twist? Bee Brilliant is that game. Don’t expect innovation though.   | Read more »
A New Trailer has Been Revealed for Epic...
A New Trailer has Been Revealed for Epic of Kings Posted by Jessica Fisher on October 22nd, 2014 [ permalink ] Dead Mage Inc. has released a new, action-packed trailer for the upcoming Epic of Kings. | Read more »
Find the Line Review
Find the Line Review By Campbell Bird on October 22nd, 2014 Our Rating: :: INSLIDE THE LINESUniversal App - Designed for iPhone and iPad Tease out beautiful line drawings in this unique, free-to-play puzzle game.   | Read more »
Things Get Magical in The Sims FreePlay...
Things Get Magical in The Sims FreePlay with a New Halloween Update Posted by Ellis Spice on October 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.