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Following Wednesday’s announcement surrounding the release of the latest iPhone, CouponCodes4U (http://www.CouponCodes4u.com ), an US coupon codes website, conducted a flash poll of 1.135 consumers to discover their feelings of the event itself, whether or not the phone design and spec lived up to their expectations and if they were going to purchase the phone on Sept. 21.
All respondents polled have at least one Apple product. Respondents were initially asked whether or not they owned an iPhone, to which 79% replied “yes”, while 15% said they did not own one, but “were interested” in purchasing one. 6% of respondents said that they did not own the gadget.
Those respondents who replied that they already owned an iPhone outright were then asked what type of iPhone they owned, to which 68% replied “iPhone4S”, 23% of respondents said “iPhone4”, while 8% said they still owned an “iPhone3GS”. Respondents who stated that they were interested in the latest iPhone were asked if they were planning to purchase the latest gadget, to which 87% said that it depended on “the spec” and “price” of the phone.
According to the research when consumers were asked whether or not they were impressed with last night’s release event, 57% of respondents said “no”, while 31% said “yes”; 12% admitted that they were “indifferent”.
Respondents who admitted that they were unimpressed with the event were asked to explain their reasons why, to which 81% said the release event felt “strange without Steve Jobs”, while 32% said that it felt that “there was nothing new” that Apple brought to the industry with this release. However, 27% of respondents felt that the release launch party was “very exciting for Apple” and Apple consumers.
When asked whether or not consumers were happy with the specs and design of the phone, 57% of respondents said they were “disappointed” with the finished phone, while 39% said the latest gadget “exceeded their expectations." When asked to stipulate their reasons why they were unhappy with the proposed phone spec and design, 53% cited the new 9-pin USB phone connector, which is not compatible with other Apple products, as a reason. More than a quarter, 26%, cited the smaller “Nano-styled SIM card”, while 21% said lack of plans or updates concerning a future release date for “128GB iPhone5” was disappointing.
Those respondents who said that they were happy with the finalized spec of the gadget were asked to stipulate what new additions caught their attention, to which 49% said that they liked the larger battery, while 37% cited the new “Panorama Stitch” camera feature for taking better quality photos. 13% of respondents cited Apple’s “updated FaceTime option” and being able to talk via video using both Wi-Fi and Cellular connections as a factor.
When asked if they would be purchasing the phone on its release date at the end of September, 45% of respondents said “yes”, while 34% said they “were unsure”. However, 21% of respondents said that they were not going to purchase the phone, mainly due to “lack of innovation” between iPhone updates.