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Forty-four percent of existing UK iPhone users say they want the new Apple iPhone 5 according to a consumer survey conducted immediately after news of the product was an And 20% of all smartphone users in the sample said they wanted to upgrade to the new iPhone without needing any further information about the product.
However, users of the iPhone’s main competitor, the Samsung Galaxy, are mostly staying loyal, with only 5% saying they want to switch to the iPhone 5 in the online poll of 1000 UK adults conducted by rapid online survey company, Usurv (www.usurv.com).
According to the research, the most popular feature on the iPhone 5 is likely to be its larger screen, highlighted as the most appealing by 19% of respondents. The higher speed Internet access, making use of the new 4G mobile service which is being introduced to the UK, was highlighted by 17% s most appealing. But 39% said none of the new features appeal to them.
In a hint of a backlash against Apple’s publicity machine, over a quarter (27%) of the consumers thought that the iPhone 5 had been over-hyped without anything exciting or innovative.