Are books doomed to extinction?

TweetFollow Us on Twitter

Are books doomed to extinction?



Author Michael Levin says he can see the writing on the iPad.

"Unless something changes, books as we know them are doomed, and not simply because people prefer to read on their iPads or Kindles" says Levin, (www.BusinessGhost.com), a "New York Times" best-selling author, as well as editor, publisher, co-writer and ghostwriter. "You’ll see the major publishing houses starting to go away in three to five years. Their business model is in free fall. Already, we’re seeing books becoming shorter, cheaper, and diminishing in quality. You’ll soon see fewer really good authors bothering to write books, because books are no longer a meaningful source of revenue."

Levin points to several developments he says foreshadow a sad ending for books:

° Attention spans are diminishing. Three-fourths of teachers said their students’ attention spans are shorter than ever, according to a poll released in June. By 11 years old, nearly half of the kids had stopped reading for pleasure. The poll, by publisher Pearson UK, is just the most recent survey/study documenting shrinking attention spans and a corresponding drift from books.

"Part of the problem is children don’t see their parents reading," Levin says. "Obviously, the kids’ aren’t the only ones with diminishing attention spans."

° Major publishers are producing lower-quality books. The big publishing houses today are more interested in a quality marketing plan than in the quality of the book, so we’re being deluged by low-quality books. One reason is that many large publishers have stopped taking on the expense of marketing books, but they know it’s necessary for sales. So they take on authors with a marketing plan and budget. They’re also less interested in “star” authors, who demand higher royalties. They also lost authors when they eliminated advances in response to the 2008 recession.

° Books are moving to devices, where content is free and time is thin-sliced. Online, you don’t expect to pay for content. People will expect books available online to be either free or very inexpensive, and if those books turn out to be one chapter of ideas and eleven chapters of Hamburger Helper, they will be less willing to pay for them. Also, people don’t spend much time going into depth online; books are supremely inappropriate for the surface-skimming nature of the Internet. Once people have bought a bunch of ebooks they’ve never started, they’ll stop buying them altogether.

° Authors have a more difficult time earning a livable wage. Fewer authors can earn enough to make writing a full-time job. The audience is shrinking and fewer people are willing to pay $15 for a paper book when cheap alternatives are available. “We’ve already seen more books written to promote a product, service or company, or to brand the writer so he or she can pursue a more lucrative field,”

"Most books of the future will be marketing tools, since that’s the only way they’ll be profitable," Levin says.

Levin does find reason for hope, but it will require publishers to change how they do business.

"They need to stop trying to go after the mass market, which doesn’t exist anymore, settle on a niche and develop a brand. Publishers that stand for something in the reader’s mind -- like Harlequin stands for romance -- are built for the long haul," he says.

Instead of publishing 500 low-quality books every year, major publishers should bring out only 50 top-quality winners and actually market them, he says. And publish how-to and other guidance and instructional books in concentrated form: short, powerful and to the point,

The rest of us have a job to do, too, Levin adds.

"People need to read, and they need to read to their kids or buy them books. If people stop demanding good books, there eventually will be none available," he says. "The winners, going forward, will be that minority who still read and think for themselves. It’s a lot easier for government, the military, and the corporate world to control the way people think if they aren’t reading for themselves.  That ought to be reason enough to save the book."

(Michael Levin, founder and CEO of BusinessGhost, Inc., has written more than 100 books, including eight national best-sellers; five that have been optioned for film or TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others; and one that became "Model Behavior," an ABC Sunday night Disney movie of the week. He has co-written with Baseball Hall of Famer Dave Winfield, football broadcasting legend Pat Summerall, NBA star Doug Christie and Hollywood publicist Howard Bragman, among others. As a publishing consultant, Michael’s best-selling clients include ZigZiglar, Michael Gerber and Jay Abraham. He was the editor for Ziglar’s most recent book, "Born To Win.")

 
AAPL
$111.98
Apple Inc.
-0.36
GOOG
$616.27
Google Inc.
+1.93
MSFT
$43.70
Microsoft Corporation
+0.34
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Rock(s) Rider - HD Edition (Games)
Rock(s) Rider - HD Edition 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: *** PLEASE NOTE: Compatible with iPhone 4s, iPad 2, iPad mini, iPod touch (5th generation) or newer ***Do you dare? Do you want to overcome your limits? Test yourself and face the boss and his gang! | Read more »
Rebuild 3: Gangs of Deadsville (Games)
Rebuild 3: Gangs of Deadsville 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: It's been a few years since the zombpocalypse turned the world's cities into graveyards and sent the few survivors into hiding. Now you must gather them up and restore civilization to a ruined city, one building... | Read more »
Power Ping Pong (Games)
Power Ping Pong 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Do you wield your bat with zen-like focus or do your balls of fury give you a killer spin? Table tennis goes mobile with a twist in Power Ping Pong. | Read more »
Z.O.N.A Project X (Games)
Z.O.N.A Project X 1.00 Device: iOS Universal Category: Games Price: $1.99, Version: 1.00 (iTunes) Description: Z.O.N.A Project X - shooter in the post-apocalyptic world. | Read more »
Trick Shot (Games)
Trick Shot 1.0.6 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.6 (iTunes) Description: A game where all you have to do is throw a ball into a box, simple?Trick Shot is a minimalist physics puzzler with 90 levels and an infinite supply of bouncy balls to get that perfect shot. Trick Shot | Read more »
Goat Simulator MMO Simulator (Games)
Goat Simulator MMO Simulator 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.**Coffee Stain Studios brings next-gen Goat MMO simulation to mobile devices. You no longer have to fantasize about being a simulated goat... | Read more »
Worms™ 4 (Games)
Worms™ 4 1.02 Device: iOS Universal Category: Games Price: $4.99, Version: 1.02 (iTunes) Description: The latest instalment in the worldwide mega hit franchise! Coming soon to iPhone, iPad and iPod touch.When the guys and girls at Team 17 jump around and squeal with excitement, you know you are on to a winner. You see, the team... | Read more »
The Deer God (Games)
The Deer God 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: 30% off launch sale!!!“It can be a struggle, but it's all worth it when you're shooting fire out your antlers.” Kotaku “The world of The Deer God is incredibly hostile, featuring so many dangerous animals it makes Far Cry 4 look... | Read more »
AppSpy's Patreon campaign kicks off
Occasionally you'll see us use AppSpy's videos here on 148Apps to support an article we've written. That's because we're part of Steel Media, and AppSpy is Steel's video arm, so we're all part of one happy family. [Read more] | Read more »
We're Sorry to Report that Moonrise...
Moonrise is a very promising-looking, Pokemon-esque monster collecting and battling game that we were really looking forward to reviewing, but unfortunately it looks like that's never going to happen. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.