Enough of this talk about Apple losing its mojo
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Enough of this talk about Apple losing its mojo


Enough is enough. I'm tired of all the talk that Apple has lost its mojo.

No doubt you've heard lots of such talk lately. It goes like this: "The iPhone 5 was just what was expected, nothing more and was a disappointment" "The iPhone 5 media event was nothing compared with a Steve Jobs media event."

Let's look at reality. Is the iPhone 5 a "disappointment"? Well, if you call selling out of pre-orders within 24 hours after being announced, I guess that's a disappointment. If you call the placement of two million iPhone orders within 24 hours (more than double the previous record of one million by the iPhone 4S) disappointing, then I guess it's a disappointment. If you call the unveiling of new, long overdue earbuds and a chip that may be a unique Apple design disappointing, then I guess it's a disappointment.

However, in the real world, the launch of the iPhone 5 is anything but a disappointment. It's a smash hit.

As to the assertion that the iPhone 5 media event didn't generate the excitement of a Steve Jobs-led event, well, that's true. But so what? The iconic founder of Apple was arguably the best person ever to hold court at such media events with his "reality distortion field."

No one is going to match his panache and charisma at such tasks. But Tim Cook and the rest of the gang did a solid job on Sept. 12, wisely choosing NOT to try to emulate a Jobs' media event.

Steve Jobs was not a god, but a man who was very, very, very good at his job. There's no need to start wearing WWSJD bracelets. The current Apple team seems solidly in control and the company is firing on all cylinders.

A year from now, two years from now, we'll revisit the matter to see how Apple's mojo is doing. For now, the company is doing just fine, thank you.

-- Dennis Sellers

 
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