Maps, Passbook in iOS 6 help propel Apple App Store growth
TweetFollow Us on Twitter

Maps, Passbook in iOS 6 help propel Apple App Store growth


With the addition of the new Maps platform and Passbook app to its iOS 6 operating system, Apple has extended the reach of its smartphone and tablet ecosystem into the real world, helping to drive the company’s app store revenue up by nearly 70% this year.

Global Apple App Store revenue is set to increase to US$4.9 billion in 2012, up from $2.9 billion in 2011, according to an "IHS Screen Digest Mobile Analyst Commentary" from information and analytics provider IHS (www.isuppli.com). This means that nearly half of the revenue generated by the App Store in its five-year history will be earned this year alone.

With this strong growth, Apple this year will command about a 65 percent share of the global application store market. The graphic presents annual and cumulative revenue for the Apps Store.

"Until now, Apple’s iOS ecosystem has focused on virtual services, such as apps, digital music and movies," says Ian Fogg, senior principal analyst for mobile at IHS. "However, with iOS version 6, Apple is moving into real-world location and financial-transaction features. The new Apple Maps and Passbook apps and accompanying location platform for app developers is the keystone for this real-world expansion, and will help support the accelerated growth of the Apple App Store market in 2012."

Initially Apple’s Maps may lag Android's Google Maps and Nokia's Windows Phone location services in some aspects. However, Apple's new Maps app has many enticing features, Fogg says.

For example, Maps is now much more compelling for drivers because of its turn-by-turn navigation, he adds. This will be more significant in the United States than in Europe, given that U.S. citizens drive twice as much as Europeans. U.S. motorists drove more than 10 times as many miles per capita than in the United Kingdom, for instance.

The new features in iOS6 will be immediately relevant to existing iPhone owners as well as developers because of Apple's slick upgrade process for new iOS versions. Unlike Android and Windows Phone, most iOS users update to the latest version. At this year’s Apple Worldwide Developers Conference in June, Apple reported that more than 80% of iOS users had upgraded to the then-current iOS 5.

"We expect adoption of iOS6 to be equally swift and pervasive," says Fogg. "This means that Apple's app developers have a much greater potential target market for Apps that use iOS6's headline new features, such as the new Apple Maps location platform, Passbook and Facebook integration. Apple understands that to build a viable ecosystem, it needs to have a large audience of users on the most recent version of iOS. Apple has been, and will continue to be, successful at delivering that up-to-date installed base."

Such a strategy continues to differentiate Apple from Android smartphones despite the greater number of Android devices shipping. Google's best intentions notwithstanding, the company has been unable to match Apple's phone-update process because of its wide variety of Android handset makers and carriers.

Apple is now much more than a hardware company, as demonstrated by the size of Apple's universe of users for its online cloud-based services, says Fogg. Apple now has more than 435 million iTunes accounts with credit cards attached, dramatically up from 225 million in June 2011.

The impressive growth has been driven by both record-breaking iPhone shipments and by the iOS 5 feature set. Last year’s iOS version encouraged users to sign up for Apple's ID to enable iOS app downloads, iCloud backup and Game Center support. These accounts use the same Apple ID that ties together Apple's other online services including the iTunes music store -- which made operating Apple devices a seamless experience and made it attractive to legions of users, says Fogg.

Last year’s iOS also focused on digital content and virtual digital services such as iCloud. Once again, the offering was extremely successful: Apple garnered more than 125 million iCloud users, in excess of 130 million Game Center users and over 140 million iMessage users, according to figures reported at the Apple Worldwide Developers Conference. 

"Apple is preparing to become not just a computer company or just a mobile hardware provider, but it seeks to be a key company in all parts of consumers' lives-- from entertainment, communication and business that is now expanding into real-world transactions for travel, entertainment events, daily deals and even retail," Fogg says. "iOS 6 heralds just the start of this journey. And while Apple's Maps solution may lag that of rivals initially, Apple still has all of the capabilities to win."

 
AAPL
$94.11
Apple Inc.
+0.09
GOOG
$667.72
Alphabet Inc.
-15.85
MSFT
$48.73
Microsoft Corporation
-1.43
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Splash Cars guide - How to paint the tow...
Splash Cars is an arcade driving game that feels like a hybrid between Dawn of the Plow and Splatoon. In it, you'll need to drive a car around to repaint areas of a town that have lost all of their color. Check out these tips to help you perform with flying colors: [Read more] | Read more »
The best video player on mobile
We all know the stock video player on iOS is not particularly convenient, primarily because it asks us to hook a device up to iTunes to sync video in a world that has things like Netflix. [Read more] | Read more »
Four apps to help improve your Super Bow...
Super Bowl Sunday is upon us, and whether you’re a Panthers or a Broncos fan you’re no doubt gearing up for it. [Read more] | Read more »
LooperSonic (Music)
LooperSonic 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: LooperSonic is a multi-track audio looper and recorder that will take your loops to the next level. Use it like a loop pedal to make loops, and then arrange those loops into complete songs with cut, copy, trim, paste, reverse,... | Read more »
Space Grunts guide - How to survive
Space Grunts is a fast-paced roguelike from popular iOS developer, Orange Pixel. While it taps into many of the typical roguelike sensibilities, you might still find yourself caught out by a few things. We delved further to find you some helpful tips and tricks on surviving as long as possible. [Read more] | Read more »
Dreii guide - How to play well with othe...
Dreii is a rather stylish and wonderful puzzle game that’s reminiscent of cooperative games like Journey. If that sounds immensely appealing, then you should immediately get cracking and give it a whirl. We can offer you some tips and tricks on getting started too! [Read more] | Read more »
Kill the Plumber World guide - How to ou...
You already know how to hop around like Mario, but do you know how to defeat him? Those are your marching orders in Kill the Plumber, and it's not always as easy as it looks. Here are some tips to get you started. This is not a seasoned platform player [Read more] | Read more »
Planar Conquest (Games)
Planar Conquest 1.0 Device: iOS Universal Category: Games Price: $12.99, Version: 1.0 (iTunes) Description: IMPORTANT: Planar Conquest is compatible only with iPad 3 & newer devices, iPhone 5 & newer. It’s NOT compatible with iPhone 4, iPad 2 and earlier devices. | Read more »
We talk to Cheetah Mobile about its plan...
Piano Tiles 2 is a fast-paced rhythm action high score chaser out now on iOS and Android. You have to tap a series of black tiles that appear on the screen in time to the music, being careful not to accidentally hit anywhere else. Do that and it's game over. [Read more] | Read more »
Ultimate Briefcase guide - How to dodge...
Ultimate Briefcase is a simple but tricky game that’s highly dependent on how fast you can react. We can still offer you a few tips and tricks on how to survive though. Guess what? That’s exactly what we’re going to do now. Take it easy [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.