Tablets drive customer satisfaction with traditional computers higher
TweetFollow Us on Twitter

Tablets drive customer satisfaction with traditional computers higher


According to a new report by the American Customer Satisfaction Index (ACSI)l the personal computer division rated an all time score of 80 out of 100. Could it be partially due to the fact that more folks are buying Macs? Perhaps. But the iPad also plays a part.

As the personal computer market continues to undergo its transformation toward smaller, more mobile computing and away from stationary desktop solutions, customer satisfaction with the PC industry as a whole gains further traction—up 2.6% to an all-time high ACSI score of 80. The improvement over the past year blasts away the industry’s former high point of 78 that was earned in both 2010 and 2011. ACSI measurement of the industry includes customer satisfaction with all types of personal computers: desktops, laptops and tablets.

"The recent stall in demand for desktop computers comes in conjunction with a surge of interest in small, mobile computers; in particular, devices that are ultrathin or lightweight," says Claes Fornell, ACSI founder and author of "The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference." "The current ACSI uptick for the industry at large is driven, in part, by the higher levels of customer satisfaction that tablets enjoy over desktops and laptops. As tablets gain market share, overall customer satisfaction with the computerindustry picks up."

Apple continues to keep the rest of the industry at bay, but its lead is somewhat smaller due to an across-the-board customer satisfaction increase for Windows-based computers. Apple slips 1% to 86, a score that continues to outpace competitors by a wide gap of 5-9 points. While the market’s shift away from traditional computers benefits Apple and its iPad product line, the rest of the industry seems to be doing a better job of pleasing the customers that they're keeping.

"What may be occurring is that the defection of the least satisfied customers of traditional PC brands such as Dell, HP and Acer to Apple and other smaller tablet makers actually may be boosting customer satisfaction for all," says Fornell. "The companies that lose market share will maintain their most loyal and happy customers, while those who migrate to other companies in search of new products are more pleased as well."

The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 70,000 customers annually as inputs to an econometric model for measuring satisfaction with more than 230 companies in 47 industries and 10 economic sectors, as well as over 100 services, programs, and websites of federal government agencies. For more info go to www.theacsi.org .

-- Dennis Sellers

 
AAPL
$517.96
Apple Inc.
-3.72
GOOG
$536.44
Google Inc.
+3.92
MSFT
$39.75
Microsoft Corpora
+0.57
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

148Apps Live on Twitch: Pivvot’s Looper...
On our latest Twitch stream, we’ll be playing a pair of minimalist arcade games, one that just got a big content update in Pivvot, and another that was inspired by it in 15 Coins. Whitaker Trebella, creator of Pivvot, will discuss the new modes added to the game and the challenges of designing them. As well, Engaging Games’ Blake Johnson will... | Read more »
Word Cubes Review
Word Cubes Review By Jordan Minor on April 15th, 2014 Our Rating: :: SQUARESVILLEUniversal App - Designed for iPhone and iPad Word Cubes is fine, but it is barely any different from any other word game.   | Read more »
PAX East 2014 – Desert Fox: The Battle o...
PAX East 2014 – Desert Fox: The Battle of El Alamein is Coming to iOS Soon Posted by Rob Rich on April 15th, 2014 [ permalink ] Shenandoah Studio has become one of the go-to developers for war games on iOS, with | Read more »
Tank of Tanks Review
Tank of Tanks Review By Carter Dotson on April 15th, 2014 Our Rating: :: TANKS A LOT!iPad Only App - Designed for the iPad This multiplayer game played on a single iPad is simple, chaotic fun.   | Read more »
PAX East 2014 – Dungeon of the Endless J...
PAX East 2014 – Dungeon of the Endless Just Might Have a Shot at an iPad Release Posted by Rob Rich on April 15th, 2014 [ permalink ] I think it’s fair to say that | Read more »
SideSwype Review
SideSwype Review By Carter Dotson on April 15th, 2014 Our Rating: :: ON YOUR SIDEUniversal App - Designed for iPhone and iPad SideSwype is a puzzler that takes inspiration from Threes, but becomes its own incredibly fun game.   | Read more »
PAX East 2014 – Bigfoot Hunter Invites P...
PAX East 2014 – Bigfoot Hunter Invites Players on a Wild and Wooly Photo Safari Posted by Rob Rich on April 15th, 2014 [ permalink ] Yeti. Sasquatch. Wendigo. | Read more »
Dungeon Quest Review
Dungeon Quest Review By Cata Modorcea on April 15th, 2014 Our Rating: :: NO STORY, BUT GOOD FUNUniversal App - Designed for iPhone and iPad Dungeon Quest does a lot of things right, but ultimately forgets about one of the core components expected in any RPG, which is ironically even mentioned in the game’s title: a quest. | Read more »
Tempo AI and Speek Join Forces to “Kill...
Tempo AI and Speek Join Forces to “Kill the Conference Call PIN” Posted by Rob Rich on April 15th, 2014 [ permalink ] Today Tempo AI, makers of Tempo Smart Calendar, and | Read more »
Fighting Fantasy: Starship Traveller Rev...
Fighting Fantasy: Starship Traveller Review By Jennifer Allen on April 15th, 2014 Our Rating: :: A SIGNIFICANT VOYAGEUniversal App - Designed for iPhone and iPad Continuing the release of Fighting Fantasy titles, Starship Traveller is a change of pace from the usual, and all the better for it.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.