Tablets drive customer satisfaction with traditional computers higher
TweetFollow Us on Twitter

Tablets drive customer satisfaction with traditional computers higher


According to a new report by the American Customer Satisfaction Index (ACSI)l the personal computer division in the Index rated an all time score of 80 out of 100. Could it be due to the fact that more folks are buying Macs? Perhaps. But the iPad also plays a part.

As the personal computer market continues to undergo its transformation toward smaller, more mobile computing and away from stationary desktop solutions, customer satisfaction with the personal computer industry as a whole gains further traction -- up 2.6% to an all-time high ACSI score of 80.

The improvement over the past year blasts away the industry’s former high point of 78 that was earned in both 2010 and 2011. ACSI measurement of the industry includes customer satisfaction with all types of personal computers: desktops, laptops and tablets.

"The recent stall in demand for desktop computers comes in conjunction with a surge of interest in small, mobile computers; in particular, devices that are ultra-thin or lightweight," says Claes Fornell, ACSI founder and author of "The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference." "The current ACSI uptick for the industry at large is driven, in part, by the higher levels of customer satisfaction that tablets enjoy over desktops and laptops. As tablets gain market share, overall customer satisfaction with the computer industry picks up."

Apple continues to keep the rest of the industry at bay, but its lead is somewhat smaller due to an across-the-board customer satisfaction increase for Windows-based computers. Apple slips 1% to 86, a score that continues to outpace competitors by a wide gap of 5-9 points. While the market’s shift away from traditional computers benefits Apple and its iPad product line, the rest of the industry seems to be doing a better job of pleasing the customers that they're keeping.

"What may be occurring is that the defection of the least satisfied customers of traditional PC brands such as Dell, HP and Acer to Apple and other smaller tablet makers actually may be boosting customer satisfaction for all," says Fornell. "The companies that lose market share will maintain their most loyal and happy customers, while those who migrate to other companies in search of new products are more pleased as well."

The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 70,000 customers annually as inputs to an econometric model for measuring satisfaction with more than 230 companies in 47 industries and 10 economic sectors, as well as over 100 services, programs, and websites of federal government agencies. For more info go to www.theacsi.org .

-- Dennis Sellers

 
AAPL
$101.79
Apple Inc.
+0.21
GOOG
$589.27
Google Inc.
+4.50
MSFT
$46.68
Microsoft Corpora
+0.16
MacNews Search:
Community Search:

Latest Forum Discussions

See All

view counter
view counter
view counter
view counter
view counter
view counter

Down Among the Dead Men (Games)
Down Among the Dead Men 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Avast! Take to the high seas in a fully interactive piratical tale of broadsides and buccaneers. From author Dave Morris and the studio behind Steve Jackson's Sorcery! and 80 Days. | Read more »
Sling Adds Chromecast Support Through Sl...
Sling Adds Chromecast Support Through Slingplaye​r Mobile Apps Posted by Jessica Fisher on September 18th, 2014 [ permalink ] | Read more »
How to Completely Delete Your iPhone’s C...
The iPhone 6 is out tomorrow, and plenty of people are excited about it. So much so that they’re planning to – or already have – traded in their old iPhone to go towards it. The thing about trading in hardware is it’s very important to make sure your personal information isn’t still on there once it leaves your hands. You generally have nothing to... | Read more »
Dragon Quest I Review
Dragon Quest I Review By Andrew Fisher on September 18th, 2014 Our Rating: :: THINE QUEST AWAITETHUniversal App - Designed for iPhone and iPad Its historical significance aside, Dragon Quest 1 is a fun, campy, difficult, thoroughly old-school RPG.   | Read more »
It Came From Canada: Overkill 3
Overkill 3 is like every trope of big modern gaming rolled into one. It’s a sequel to an action-packed military shooter. It’s flashy and scripted and flaunts its sophisticated graphics. And it’s a mobile game with a heavy emphasis on in-app purchases. But does it still manage to forge its own identity within that sea of marketing points? We find... | Read more »
New Modes and Leader Boards in Update fo...
New Modes and Leader Boards in Update for Rules! Posted by Jessica Fisher on September 18th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
TwistedRun Review
TwistedRun Review By Rob Thomas on September 18th, 2014 Our Rating: :: DON'T TWIST YOUR ANKLE!Universal App - Designed for iPhone and iPad TwistedRun is kind of like running up a giant curly fry into the sky. Or maybe that was just a dream I had last night. It’s hard to tell sometimes. No, wait. I was wrong. This is an endless... | Read more »
Scope Review
Scope Review By Jennifer Allen on September 18th, 2014 Our Rating: :: LOCATION AWAREiPhone App - Designed for the iPhone, compatible with the iPad Want to easily find photos from around the world based on their location? Scope is a handy app for that.   | Read more »
HipstaFox Review
HipstaFox Review By Jordan Minor on September 18th, 2014 Our Rating: :: FANTASTIC MR. FOXUniversal App - Designed for iPhone and iPad HipstaFox is a great single that makes players long for the whole album.   | Read more »
Ninja Raft (Games)
Ninja Raft 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ** Special Launch Price **"Ninja Raft is definitely the game to play if you’re into Tower Defense games and want to play something with a new twist." - Touch, Tap, Play"The game is a twist on the tower defence template" - Pocket... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.