Tablets drive customer satisfaction with traditional computers higher
TweetFollow Us on Twitter

Tablets drive customer satisfaction with traditional computers higher


According to a new report by the American Customer Satisfaction Index (ACSI)l the personal computer division in the Index rated an all time score of 80 out of 100. Could it be due to the fact that more folks are buying Macs? Perhaps. But the iPad also plays a part.

As the personal computer market continues to undergo its transformation toward smaller, more mobile computing and away from stationary desktop solutions, customer satisfaction with the personal computer industry as a whole gains further traction -- up 2.6% to an all-time high ACSI score of 80.

The improvement over the past year blasts away the industry’s former high point of 78 that was earned in both 2010 and 2011. ACSI measurement of the industry includes customer satisfaction with all types of personal computers: desktops, laptops and tablets.

"The recent stall in demand for desktop computers comes in conjunction with a surge of interest in small, mobile computers; in particular, devices that are ultra-thin or lightweight," says Claes Fornell, ACSI founder and author of "The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference." "The current ACSI uptick for the industry at large is driven, in part, by the higher levels of customer satisfaction that tablets enjoy over desktops and laptops. As tablets gain market share, overall customer satisfaction with the computer industry picks up."

Apple continues to keep the rest of the industry at bay, but its lead is somewhat smaller due to an across-the-board customer satisfaction increase for Windows-based computers. Apple slips 1% to 86, a score that continues to outpace competitors by a wide gap of 5-9 points. While the market’s shift away from traditional computers benefits Apple and its iPad product line, the rest of the industry seems to be doing a better job of pleasing the customers that they're keeping.

"What may be occurring is that the defection of the least satisfied customers of traditional PC brands such as Dell, HP and Acer to Apple and other smaller tablet makers actually may be boosting customer satisfaction for all," says Fornell. "The companies that lose market share will maintain their most loyal and happy customers, while those who migrate to other companies in search of new products are more pleased as well."

The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 70,000 customers annually as inputs to an econometric model for measuring satisfaction with more than 230 companies in 47 industries and 10 economic sectors, as well as over 100 services, programs, and websites of federal government agencies. For more info go to www.theacsi.org .

-- Dennis Sellers

 
AAPL
$93.24
Apple Inc.
-0.95
GOOG
$701.43
Alphabet Inc.
+5.73
MSFT
$49.94
Microsoft Corporation
+0.07
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Black Hole Joyrider (Games)
Black Hole Joyrider 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Guide your spacecraft through the gravity well of a powerful black hole using only your retro-thrusters and dwindling fuel reserves. Black Hole Joyrider | Read more »
My Koi (Games)
My Koi 1.0 Device: iOS iPhone Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: My Koi is a beautiful and relaxing fish pond app. Customise and name each fish. Feed them daily. Watch them grow. Collect new fish. Escape and relax. COLLECT. GROW. NURTURE. ESCAPE.*********" The most beautiful app I've ever seen... | Read more »
Never Gone (Games)
Never Gone 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: ###IMPPORTANT### Never Gone's HD art resources require devices with more than 1GB RAM, so please note that iPhone 4/4s, iPad 2/mini, iPod Touch 5 or older devices are NOT supported."From Chinese developer HippieGame, this is... | Read more »
INKS. (Games)
INKS. 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers of BAFTA-winning Lumino City comes INKS. INKS updates pinball for a new generation. It combines the joy of pinball with skilful tactical challenges, and allows you to create wondrous works of art as the ball smashes... | Read more »
How to maximise your profits in Bakery B...
Running a bakery can be an expensive venture. You’ll need to continuously upgrade your oven, your kitchen supplies, and even your ingredients to keep customers happy. Most of these renovations in Bakery Blitz cost a pretty penny, but we have a few tricks up our sleeves to help you rake in the virtual wealth. [Read more] | Read more »
How to manage your time in Bakery Blitz
It can be tricky, especially when you risk burning your kitchen to the ground if you forget a cake in the oven, so make sure to use these time management tricks to keep your bakery running smoothly. Don’t collect the money right away [Read more] | Read more »
Model 15 (Music)
Model 15 1.0 Device: iOS iPhone Category: Music Price: $29.99, Version: 1.0 (iTunes) Description: The Moog Model 15 App is the first Moog modular synthesizer and synthesis educational tool created exclusively for iPad, iPhone and iPod touch.* The Model 15 App requires iOS version 9.3 or later to work. * | Read more »
How to deal with wind in Angry Birds Act...
Angry Birds Action! is a physics-based puzzler in which you're tasked with dragging and launching birds around an obstacle-littered field to achieve a set objective. It's simple enough at first, but when wind gets introduced things can get pretty tricky. Here are some tips to deal with wind-based obstacles. [Read more] | Read more »
How to get three stars in every level of...
Angry Birds Action! is, essentially, a pinball-style take on the pull-and-fling action of the original games. When you first boot it up, you'll likely be wondering exactly what it is you have to do to get a good score. Well, never fear as 148Apps is here to walk you through it, and provide a few tips and tricks to help you get three stars in every... | Read more »
The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.