Demand for mobile services in air travel hits new high
TweetFollow Us on Twitter

Demand for mobile services in air travel hits new high

Demand for mobile services in air travel has reached an all-time high. FlightView (www.flightview.com), a provider of day-of-travel information, has released two new research reports -- specific to airports and airlines -- with feedback from more than 2,600 business and leisure travelers revealing incredibly high expectations for mobile communication and self-service capabilities. This presents airports and airlines with a major opportunity to generate ancillary revenue and strengthen customer service.

"We’ve seen a fundamental change in the way people travel, with a rapidly increasing dependence on mobile devices," says Mike Benjamin, CEO of FlightView. "That means airports and airlines need to move beyond showing static information on mobile apps and websites to pushing relevant, timely updates and offering key functionality for informing and empowering their customers to make better decisions on the go."

Case in point: Almost 94% (93.6) of travelers surveyed said they want flight status information pushed to mobile devices before take-off. Most travelers today have a connected device in hand. In fact, more than 80% of those surveyed use a smartphone in-flight, and more than 35% use a tablet and/or a laptop. As a result, travelers expect airlines and airports to provide mobile access to relevant day-of-travel information. For example, of those travelers surveyed:

° Nearly 75% want a mobile alert when their flight is boarding.

° Fifty-seven percent want mobile alerts on seat upgrade options.

"Communication also plays a vital role in easing customer frustrations," says Benjamin. "Gate changes, delays and cancellations -- often unavoidable -- can negatively impact a traveler’s experience. But when airports and airlines provide accurate, up-to-date information on mobile as soon as it is available, customers are appreciative and more likely to be loyal when making future travel plans."

As travel technology quickly evolves, travelers expect to move beyond receiving day-of-travel information on their mobile devices, to taking action on these devices -- introducing an exciting new channel for airports and airlines to drive ancillary revenue. Of the 2,600+ travelers surveyed, more than 35% want to use their mobile device to: purchase ticket upgrades (35.7%); book ground transportation (35.8%); and view coupons and specials for airport shops and restaurants (35.7%).

In addition to sales transactions, more than 66.5% of travelers want the capability to rebook on another flight on a mobile device, and 65.9% want to be able to view terminal maps.

"Mobile and self-service are the future of the travel industry," says Benjamin. "Innovative offerings that were nice-to-have five years ago are now critical to staying competitive in today’s market. Airports and airlines that effectively use mobile adoption to their advantage will see the greatest rewards in both customer loyalty and ancillary revenue."

-- Dennis Sellers

 
AAPL
$132.05
Apple Inc.
+2.43
GOOG
$539.79
Google Inc.
+7.47
MSFT
$47.61
Microsoft Corporation
+1.02
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Crossy Road Devs Hipster Whale are Bring...
Hipster Whale, the minds behind the rather popular (and rather great) Crossy Road, have teamed-up with Bandai Namco to create PAC-MAN 256: an absolutely bonkers looking maze runner chaser thing. | Read more »
Meet the New Spotify Music
Spotify Music  has a lot going on. They're introducing 3 new modes to serve all your musical needs, with the "Now" start page  gives you curated playlists based on your particular tastes. As you listen the app will learn more about your tastes and adapt to choose better music for you. [Read more] | Read more »
What the Apple Watch Gets Right, and Wha...
| Read more »
Celebrate PAC-MAN's 35th Birthday W...
BANDAI NAMCO Entertainment America is celebrating PAC-MAN's 35th anniversary by releasing updates for PAC-MAN and PAC-MAN Lite for iOS. [Read more] | Read more »
Strike Wing Episode 2 has Landed on the...
Strike Wing: Raptor Rising is an exciting space combat simulator by Crescent Moon Games, which was recently updated to continue the story with Episode 2. [Read more] | Read more »
Kiqplan Expands its Interactive Coaching...
The makers of Fitbug have been hard at work on their Kiqplan lineup, and have added four new summer themed plans to help you get the most out of your workout. [Read more] | Read more »
Make a Photobook in Minutes with Pictyea...
What happens when you can't stop taking photos and have an urge to create a photobook? Pictyear saves the day. [Read more] | Read more »
This Week at 148Apps: May 18-22, 2015
May Days at 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at what we've been... | Read more »
Biz Builder Delux (Games)
Biz Builder Delux 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Ah, there's nothing like the rhythmic bustle of a burgeoning business burg... especially when you're the one building it! That's right, from a video game store to the corner fast food joint, run what YOU want as the town... | Read more »
Auroch Digital is Bringing Back Games Wo...
| Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.