Demand for mobile services in air travel hits new high
TweetFollow Us on Twitter

Demand for mobile services in air travel hits new high

Demand for mobile services in air travel has reached an all-time high. FlightView (www.flightview.com), a provider of day-of-travel information, has released two new research reports -- specific to airports and airlines -- with feedback from more than 2,600 business and leisure travelers revealing incredibly high expectations for mobile communication and self-service capabilities. This presents airports and airlines with a major opportunity to generate ancillary revenue and strengthen customer service.

"We’ve seen a fundamental change in the way people travel, with a rapidly increasing dependence on mobile devices," says Mike Benjamin, CEO of FlightView. "That means airports and airlines need to move beyond showing static information on mobile apps and websites to pushing relevant, timely updates and offering key functionality for informing and empowering their customers to make better decisions on the go."

Case in point: Almost 94% (93.6) of travelers surveyed said they want flight status information pushed to mobile devices before take-off. Most travelers today have a connected device in hand. In fact, more than 80% of those surveyed use a smartphone in-flight, and more than 35% use a tablet and/or a laptop. As a result, travelers expect airlines and airports to provide mobile access to relevant day-of-travel information. For example, of those travelers surveyed:

° Nearly 75% want a mobile alert when their flight is boarding.

° Fifty-seven percent want mobile alerts on seat upgrade options.

"Communication also plays a vital role in easing customer frustrations," says Benjamin. "Gate changes, delays and cancellations -- often unavoidable -- can negatively impact a traveler’s experience. But when airports and airlines provide accurate, up-to-date information on mobile as soon as it is available, customers are appreciative and more likely to be loyal when making future travel plans."

As travel technology quickly evolves, travelers expect to move beyond receiving day-of-travel information on their mobile devices, to taking action on these devices -- introducing an exciting new channel for airports and airlines to drive ancillary revenue. Of the 2,600+ travelers surveyed, more than 35% want to use their mobile device to: purchase ticket upgrades (35.7%); book ground transportation (35.8%); and view coupons and specials for airport shops and restaurants (35.7%).

In addition to sales transactions, more than 66.5% of travelers want the capability to rebook on another flight on a mobile device, and 65.9% want to be able to view terminal maps.

"Mobile and self-service are the future of the travel industry," says Benjamin. "Innovative offerings that were nice-to-have five years ago are now critical to staying competitive in today’s market. Airports and airlines that effectively use mobile adoption to their advantage will see the greatest rewards in both customer loyalty and ancillary revenue."

-- Dennis Sellers

 
AAPL
$106.86
Apple Inc.
-0.49
GOOG
$549.55
Google Inc.
+0.22
MSFT
$45.91
Microsoft Corpora
-0.72
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

1st & Goal Review
1st & Goal Review By Andrew Fisher on October 30th, 2014 Our Rating: :: FOR THE D&D LOVING QBUniversal App - Designed for iPhone and iPad 1st & Goal is a board gamer’s football game, a football fan’s board game, and well worth a look.   | Read more »
French Developer Pated Unveils Seashine
French Developer Pated Unveils Seashine Posted by Ellis Spice on October 30th, 2014 [ permalink ] French one-man studio Pated has unveiled Seashine, “a poetic journey into the abyss.” Players take on the role of a jellyfish strugglin | Read more »
Agents of Storm: Tips, Tricks, and Strat...
Calling all agents: Would you like to see what we thought of this rather pretty base builder? Check out our Agents of Storm review! Have you downloaded Agents of Storm, been bowled over by the graphics, and aren’t quite sure what to do next? Never fear, for we’re here with some handy tips and tricks to help any beginner get started!   Diamonds Are... | Read more »
Any.DO 2.0 Hopes to Help Manage Producti...
Any.DO 2.0 Hopes to Help Manage Productivity Posted by Ellis Spice on October 30th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Base Busters Review
Base Busters Review By Jennifer Allen on October 30th, 2014 Our Rating: :: FUN BUT RESTRICTED MIXUniversal App - Designed for iPhone and iPad Mixing up two forms of tower defense gaming and collectible cards, Base Busters is a fun mix that’s restricted by freemium elements.   | Read more »
Sumptus - Personal Expense Tracker in Yo...
Sumptus - Personal Expense Tracker in Your Pocket 1.0 Device: iOS iPhone Category: Finance Price: $3.99, Version: 1.0 (iTunes) Description: Sumptus - a personal finance assistant in your pocket. It’s an ultimate expense tracker designed to add expenses quickly and simplify your budget management. | Read more »
Meat Factory (Games)
Meat Factory 0.1 Device: iOS Universal Category: Games Price: $.99, Version: 0.1 (iTunes) Description: Meat factory harks back to the old days of the game and watch. Easy to pick up and play, but hard to score big. With cute visuals, simple controls and a retro music, Meat Factory is addictive and nostalgic. | Read more »
Medford Asylum: Paranormal Case - Hidden...
Medford Asylum: Paranormal Case - Hidden Object Adventure (Full) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Uncover the mystery of Medford City asylum! | Read more »
Secret Files Sam Peters (Games)
Secret Files Sam Peters 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: [ After the successful iOS release of Secret Files Tunguska, the acclaimed point and click adventure Secret Files Sam Peters has now found its way onto the App Store, too -- fully optimized for iPhone, iPad and... | Read more »
Woah Dave! (Games)
Woah Dave! 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ***SPECIAL LAUNCH PRICE! IT DOESN'T COST A LOT OF MONEY!***Optimized for iPhone 6+! A huge hit at E3, PAX, PAX East, IndieCade and California Extreme.The critically-acclaimed retro-styled arcade neo-classic is here! | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.