Demand for mobile services in air travel hits new high
TweetFollow Us on Twitter

Demand for mobile services in air travel hits new high

Demand for mobile services in air travel has reached an all-time high. FlightView (www.flightview.com), a provider of day-of-travel information, has released two new research reports -- specific to airports and airlines -- with feedback from more than 2,600 business and leisure travelers revealing incredibly high expectations for mobile communication and self-service capabilities. This presents airports and airlines with a major opportunity to generate ancillary revenue and strengthen customer service.

"We’ve seen a fundamental change in the way people travel, with a rapidly increasing dependence on mobile devices," says Mike Benjamin, CEO of FlightView. "That means airports and airlines need to move beyond showing static information on mobile apps and websites to pushing relevant, timely updates and offering key functionality for informing and empowering their customers to make better decisions on the go."

Case in point: Almost 94% (93.6) of travelers surveyed said they want flight status information pushed to mobile devices before take-off. Most travelers today have a connected device in hand. In fact, more than 80% of those surveyed use a smartphone in-flight, and more than 35% use a tablet and/or a laptop. As a result, travelers expect airlines and airports to provide mobile access to relevant day-of-travel information. For example, of those travelers surveyed:

° Nearly 75% want a mobile alert when their flight is boarding.

° Fifty-seven percent want mobile alerts on seat upgrade options.

"Communication also plays a vital role in easing customer frustrations," says Benjamin. "Gate changes, delays and cancellations -- often unavoidable -- can negatively impact a traveler’s experience. But when airports and airlines provide accurate, up-to-date information on mobile as soon as it is available, customers are appreciative and more likely to be loyal when making future travel plans."

As travel technology quickly evolves, travelers expect to move beyond receiving day-of-travel information on their mobile devices, to taking action on these devices -- introducing an exciting new channel for airports and airlines to drive ancillary revenue. Of the 2,600+ travelers surveyed, more than 35% want to use their mobile device to: purchase ticket upgrades (35.7%); book ground transportation (35.8%); and view coupons and specials for airport shops and restaurants (35.7%).

In addition to sales transactions, more than 66.5% of travelers want the capability to rebook on another flight on a mobile device, and 65.9% want to be able to view terminal maps.

"Mobile and self-service are the future of the travel industry," says Benjamin. "Innovative offerings that were nice-to-have five years ago are now critical to staying competitive in today’s market. Airports and airlines that effectively use mobile adoption to their advantage will see the greatest rewards in both customer loyalty and ancillary revenue."

-- Dennis Sellers

 
AAPL
$524.75
Apple Inc.
-6.95
GOOG
$526.94
Google Inc.
-7.87
MSFT
$39.69
Microsoft Corpora
-0.30
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Suited Up (Games)
Suited Up 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Suited Up is a difficult, one-touch platformer that requires players to visualize each jump.The controls in Suited Up are simple, yet difficult to master. Tap where you wish the top of the jump arc to be and the suit does the rest.... | Read more »
MyTP One Mountain - Ski, Freeski and Sno...
MyTP One Mountain - Ski, Freeski and Snowboard 1.0.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.0 (iTunes) Description: As real snow is melting away in the snow parks around the northern hemisphere, it's now time to show your skills in „MyTP One Mountain - Ski, Freeski and Snowboard" - the latest and greatest... | Read more »
Tank Battle: East Front 1943 (Games)
Tank Battle: East Front 1943 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Tank Battle: East Front 1943 is the third in the successful ‘Tank Battle: East Front’ series of games for iPhone and iPad, a game of tactical combat on the Russian Front during 1943. Fight as the Germans or the... | Read more »
Third Eye Crime: Act 1 (Games)
Third Eye Crime: Act 1 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "You have to see Third Eye Crime" Touch Arcade"Third Eye Crime is unlike anything currently available for mobile devices in style and gameplay." Blast Magazine"The game looks like a Dick Tracy Sunday strip in motion"... | Read more »
Wayward Souls (Games)
Wayward Souls 1.00 Device: iOS Universal Category: Games Price: $4.99, Version: 1.00 (iTunes) Description: **Buy the game now at an introductory sale price of $4.99 USD. Every time we do a big content update, we will raise the price by a dollar. We plan to do several updates.** | Read more »
Leo's Fortune (Games)
Leo's Fortune 1.0.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.2 (iTunes) Description: Leo’s Fortune is a platform adventure game where you hunt down the cunning and mysterious thief that stole your gold. Beautifully hand-crafted levels bring the story of Leo to life in this epic adventure. | Read more »
iOOTP Baseball 2014 Edition Review
iOOTP Baseball 2014 Edition Review By Carter Dotson on April 23rd, 2014 Our Rating: :: SOLID CONTRACTUniversal App - Designed for iPhone and iPad The long-running baseball simulator returns to mobile with a much-improved entry in the series.   | Read more »
148Apps Live on Twitch: Soccer Rally 2 w...
Soccer Rally 2 from IceFlame Games officially releases on Thursday, bringing perhaps the most realistic car soccer action to the App Store since the original released. David Deacon of IceFlame Games will join us on our Twitch channel to talk about the game, how they tried to improve it over the original, and perhaps playing their game in real life... | Read more »
NightCap Pro Review
NightCap Pro Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: NIGHT TIME SNAPPINGUniversal App - Designed for iPhone and iPad Taking photos in low light conditions has always been tricky, but NightCap Pro has just made it easier.   | Read more »
Plague Inc. has Mutated Yet Again – We’r...
Plague Inc. has Mutated Yet Again – We’re All Doomed Even More than Usual Posted by Rob Rich on April 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.