Demand for mobile services in air travel hits new high
TweetFollow Us on Twitter

Demand for mobile services in air travel hits new high

Demand for mobile services in air travel has reached an all-time high. FlightView (www.flightview.com), a provider of day-of-travel information, has released two new research reports -- specific to airports and airlines -- with feedback from more than 2,600 business and leisure travelers revealing incredibly high expectations for mobile communication and self-service capabilities. This presents airports and airlines with a major opportunity to generate ancillary revenue and strengthen customer service.

"We’ve seen a fundamental change in the way people travel, with a rapidly increasing dependence on mobile devices," says Mike Benjamin, CEO of FlightView. "That means airports and airlines need to move beyond showing static information on mobile apps and websites to pushing relevant, timely updates and offering key functionality for informing and empowering their customers to make better decisions on the go."

Case in point: Almost 94% (93.6) of travelers surveyed said they want flight status information pushed to mobile devices before take-off. Most travelers today have a connected device in hand. In fact, more than 80% of those surveyed use a smartphone in-flight, and more than 35% use a tablet and/or a laptop. As a result, travelers expect airlines and airports to provide mobile access to relevant day-of-travel information. For example, of those travelers surveyed:

° Nearly 75% want a mobile alert when their flight is boarding.

° Fifty-seven percent want mobile alerts on seat upgrade options.

"Communication also plays a vital role in easing customer frustrations," says Benjamin. "Gate changes, delays and cancellations -- often unavoidable -- can negatively impact a traveler’s experience. But when airports and airlines provide accurate, up-to-date information on mobile as soon as it is available, customers are appreciative and more likely to be loyal when making future travel plans."

As travel technology quickly evolves, travelers expect to move beyond receiving day-of-travel information on their mobile devices, to taking action on these devices -- introducing an exciting new channel for airports and airlines to drive ancillary revenue. Of the 2,600+ travelers surveyed, more than 35% want to use their mobile device to: purchase ticket upgrades (35.7%); book ground transportation (35.8%); and view coupons and specials for airport shops and restaurants (35.7%).

In addition to sales transactions, more than 66.5% of travelers want the capability to rebook on another flight on a mobile device, and 65.9% want to be able to view terminal maps.

"Mobile and self-service are the future of the travel industry," says Benjamin. "Innovative offerings that were nice-to-have five years ago are now critical to staying competitive in today’s market. Airports and airlines that effectively use mobile adoption to their advantage will see the greatest rewards in both customer loyalty and ancillary revenue."

-- Dennis Sellers

 
AAPL
$96.13
Apple Inc.
+0.53
GOOG
$566.07
Google Inc.
-5.53
MSFT
$42.86
Microsoft Corpora
-0.30
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Bio Inc. is $0.99 for the Weekend, Recei...
Bio Inc. is $0.99 for the Weekend, Receives Small Update Posted by Ellis Spice on August 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Happy 7th Birthday Readdle! Thank You fo...
Happy 7th Birthday Readdle! | Read more »
Sharknado: The Video Game Review
Sharknado: The Video Game Review By Lee Hamlet on August 1st, 2014 Our Rating: :: SHARKNA-DON'TUniversal App - Designed for iPhone and iPad Sharknado: The Video Game brings the craziness of the movies to iOS, though it quickly outstays its welcome.   | Read more »
Clima (Weather)
Clima 1.0 Device: iOS iPhone Category: Weather Price: $.99, Version: 1.0 (iTunes) Description: Clima show you all weather information, just beautifully simple. A series of color bars can tell you at a glance exactly current temperature and weather, you can see much more information quickly with just a gesture, hourly forecast,... | Read more »
Sticky Soccer Review
Sticky Soccer Review By Andrew Fisher on August 1st, 2014 Our Rating: :: STICK THIS GAMEUniversal App - Designed for iPhone and iPad Sticky Soccer puts too much emphasis on the ‘sticky’ and not enough on the ‘Soccer’ or ‘Fun’.   | Read more »
Graphics-less Apocalyptic Adventure A Da...
Graphics-less Apocalyptic Adventure A Dark Room Goes Free for a Limited Time Posted by Rob Rich on August 1st, 2014 [ permalink ] | Read more »
Fraud Tycoon Review
Fraud Tycoon Review By Rob Thomas on August 1st, 2014 Our Rating: :: UNHEALTHY CREDITUniversal App - Designed for iPhone and iPad Fraud Tycoon is a half-baked, messy, promotional tie-in that does their sponsor no favors whatsoever.   | Read more »
Guardians of the Galaxy: The Universal W...
Guardians of the Galaxy: The Universal Weapon is on Sale for the Weekend Posted by Rob Rich on August 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mister Beam Review
Mister Beam Review By Jordan Minor on August 1st, 2014 Our Rating: :: ILLUMINATINGUniversal App - Designed for iPhone and iPad Mister Beam’s puzzles are great. But its platforming? Not so much.   | Read more »
Hook Some More Fun With MapHook’s New Up...
Hook Some More Fun With MapHook’s New Update Posted by Jessica Fisher on August 1st, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.