iPhone 5 ads perform well with consumers
TweetFollow Us on Twitter

iPhone 5 ads perform well with consumers


Ace Metrix (www.acemetrix.com), which specializes in analytics for television and video advertisers, says its studies show that that the new ads for the iPhone 5 performed extremely well among U.S. TV viewers.

The top two iPhone ads -- one that portrays the new panoramic photo feature and another that reveals the new headphones -- ranked among the top three mobile phone ads year-to-date. Those ads out-performed their two counterparts from Samsung which mixed Galaxy S III features with a poof of the Apple fanboy lines.

"While they are still neck and neck with Samsung from ad effectiveness perspective in the mobile phone category, Apple’s performance in promoting the iPhone 5 was an improvement vs. many of the recent celebrity efforts for Siri," says Peter Daboll, CEO of Ace Metrix. "However, the iPhone 'launch' ads almost always perform well – part of the 'i-phoria' that accompanies these new product introductions."

While the new iPhone ads appealed across demographic breaks, they performed particularly well with younger women, especially wealthier females. In addition, the panoramic camera ad appealed heavily to moms, while the other three ads skewed more heavily to a younger audience, according to Ace Metrix.

 
AAPL
$101.06
Apple Inc.
+0.10
GOOG
$587.37
Google Inc.
-8.71
MSFT
$47.06
Microsoft Corpora
-0.46
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: September 15-19, 2...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check out the Reviews Archive for every single review we’ve ever written. Goat Simulator   | Read more »
Kitty Powers’ Matchmaker – Tips, Tricks,...
Hey There, Kittens: | Read more »
Goblin Sword Review
Goblin Sword Review By Andrew Fisher on September 22nd, 2014 Our Rating: :: RETRO GOODNESSUniversal App - Designed for iPhone and iPad Fun visuals, good music, engaging level design, and lots of content make Goblin Sword an excellent little game.   | Read more »
Major New Update for CSR Racing Adds Fer...
Major New Update for CSR Racing Adds Ferrari and Multiplaye​r Posted by Jessica Fisher on September 22nd, 2014 [ permalink ] | Read more »
Veditor Review
Veditor Review By Jennifer Allen on September 22nd, 2014 Our Rating: :: PIMP YOUR VIDEOUniversal App - Designed for iPhone and iPad Want to add stickers and music to your videos? Veditor can do that easily.   | Read more »
1849′s Nevada Silver DLC is Still Search...
A few months ago, I took a look at 1849 from SomaSim. This Gold Rush-themed city builder for iPad had a fair bit going for it, but lacked in a few crucial areas to make it a true stand-out on the App Store. SomaSim has since added in a sandbox mode, and just last week the first content expansion, entitled Nevada Silver, went live. | Read more »
Fruit Ninja Will be Reborn With a Massiv...
Fruit Ninja Will be Reborn With a Massive Update and Origins Animation Series Posted by Jessica Fisher on September 22nd, 2014 [ permalink ] Halfbrick Studios is rebuilding | Read more »
Daniel Tiger’s Grr-ific Feelings Review
Daniel Tiger’s Grr-ific Feelings Review By Amy Solomon on September 22nd, 2014 Our Rating: iPad Only App - Designed for the iPad Daniel Tiger’s Grr-ific Feelings includes activities that allow young children explore different emotions.   | Read more »
CloudMagic Updated for iOS 8 – Adds Inte...
CloudMagic Updated for iOS 8 – Adds Interactive Notifications, Share Extension, and More Posted by Jessica Fisher on September 22nd, 2014 [ | Read more »
Starbase Annex (Games)
Starbase Annex 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "it’s really very clever... a little bit of Hearthstone and a dash of Eclipse" - PocketTactics.comFrom the creator of Starbase Orion and Starbase Command comes an all new strategy/card/board game hybrid set in the Starbase... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.