Regarding privacy, U.S. consumers reveal surprising findings
TweetFollow Us on Twitter

Regarding privacy, U.S. consumers reveal surprising findings

Research findings from LoyaltyOne show that when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their Social Security number.

Of the 1,000 U.S. consumers responding to an online survey, 50% said they’d be willing to give a trusted company their religious affiliation, 49% their political affiliation, 49% their sexual orientation, 36% health information, 26% mental health information, 24% browsing history and 15% for both smart phone location and number of sexual partners. Last on the list is their Social Security number at 11%.

Toronto-based LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services, completed online surveys in July 2012 with 1,000 American respondents. The research is designed to test consumer attitudes about personal data collection and use by marketers.

Several of the 2012 questions followed up on a 2011 survey and were structured to measure changes in U.S. consumer sentiments over the past year. For brands intent on deepening their customer relationships, the results signal a concerning trend -- trust may be eroding. Some key year-to-year results:

° 78% of U.S. respondents said they do not feel they receive any benefit at all from sharing information, up from 74% in 2011.

° Less than half feel that companies use their personal data to better serve the consumer, an 11% slip from 2011.

° 62% said they would share more personal data if it meant receiving relevant product and service offers, down from 66% in 2011.

"These responses point to an unmistakable trend. Marketers’ efforts to create relevant customer experiences through data need to be re-addressed or they run the risk of their efforts not resonating with customers," says Bryan Pearson, president of LoyaltyOne and author of the book, "The Loyalty Leap: Turning Customer Information Into Customer Intimacy." "Consumers are disappointed. For years they’ve provided their valuable information and they’re not realizing something of suitable worth in return. If businesses don’t act quickly to demonstrate they have the consumer’s best interest at heart, they risk an erosion of the business-to-consumer relationship.:

Some other highlights from the report include:

° 27% of survey takers would give up their location via cell phone for a chance to win an iPad or weekend getaway; cash would entice more than half.

° 71% said it’s not acceptable to send baby food offers to someone who had merely purchased a pregnancy test.

The LoyaltyOne survey (www.loyalty.com) is a representative true random sampling of U.S. consumers. Statistical significance is calculated at the 95% confidence level.

-- Dennis Sellers

 
AAPL
$100.35
Apple Inc.
-0.06
GOOG
$732.66
Alphabet Inc.
+8.54
MSFT
$52.32
Microsoft Corporation
+0.43
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to become the ultimate robot warrior...
Chrono Strike is a delightfully immersive beat ‘em up with a sense of humor (any game with a good Sims reference gets points in my book). [Read more] | Read more »
Tips and tricks to get a higher score in...
Snow Roll is a devilish endless runner very much in the vein of Flappy Bird. It revels in its dastardly level of difficulty, and doesn’t really care how angry you get at it as it knows you’ll keep coming back for more. [Read more] | Read more »
How to win big in Slots Deluxe
Cheating while gambling is illegal and morally wrong, and in some parts of the world it leads to men with names like Vinnie "Six Knuckles" Manchenzo beating you to a pulp in a dark alley. [Read more] | Read more »
How to take over the world in Dictator 2
Running a country isn't easy - especially when you're a dictator who wants to take over the world and crush everyone in your path while you do it. [Read more] | Read more »
Tips and tricks to get a higher score in...
Tank.iois - you guessed it! - another multiplayer arena battler likeAgar.io and Slither.io. It does differentiate itself by putting you in a tiny tank though, so it's not exactly the same. To help you get that all-important high score, we've got a few tips and tricks for you. [Read more] | Read more »
How to unlock characters in One Tap Tenn...
As the title suggests, One Tap Tennis requires only a single tap to play its particular brand of tennis, and rewards you with a ton of unlockable characters if you perform well. Fortunately for you, we at 148Apps have got a few tips and tricks to help get you up to speed. [Read more] | Read more »
Grab it now: Game Craft’s Legend of War...
The real time strategy game is now available for you to sink your teeth into, through the App Store and Google Play. Combining elements of skill, strategy and empire building, Legend of War is a real gamers’ game. [Read more] | Read more »
Skateboard Party 3 ft. Greg Lutzka (Gam...
Skateboard Party 3 ft. Greg Lutzka 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Skateboard Party is back! This third edition of the popular sports franchise features professional skater Greg Lutzka. Skateboard Party 3 brings the thrill of skateboarding to your mobile device! Hop on your... | Read more »
Cubious (Games)
Cubious 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cubious – How smart are you? How high is your IQube?Solve the impossible puzzles to find out, and help a lost little cube find his family. | Read more »
Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.