Regarding privacy, U.S. consumers reveal surprising findings
TweetFollow Us on Twitter

Regarding privacy, U.S. consumers reveal surprising findings

Research findings from LoyaltyOne show that when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their Social Security number.

Of the 1,000 U.S. consumers responding to an online survey, 50% said they’d be willing to give a trusted company their religious affiliation, 49% their political affiliation, 49% their sexual orientation, 36% health information, 26% mental health information, 24% browsing history and 15% for both smart phone location and number of sexual partners. Last on the list is their Social Security number at 11%.

Toronto-based LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services, completed online surveys in July 2012 with 1,000 American respondents. The research is designed to test consumer attitudes about personal data collection and use by marketers.

Several of the 2012 questions followed up on a 2011 survey and were structured to measure changes in U.S. consumer sentiments over the past year. For brands intent on deepening their customer relationships, the results signal a concerning trend -- trust may be eroding. Some key year-to-year results:

° 78% of U.S. respondents said they do not feel they receive any benefit at all from sharing information, up from 74% in 2011.

° Less than half feel that companies use their personal data to better serve the consumer, an 11% slip from 2011.

° 62% said they would share more personal data if it meant receiving relevant product and service offers, down from 66% in 2011.

"These responses point to an unmistakable trend. Marketers’ efforts to create relevant customer experiences through data need to be re-addressed or they run the risk of their efforts not resonating with customers," says Bryan Pearson, president of LoyaltyOne and author of the book, "The Loyalty Leap: Turning Customer Information Into Customer Intimacy." "Consumers are disappointed. For years they’ve provided their valuable information and they’re not realizing something of suitable worth in return. If businesses don’t act quickly to demonstrate they have the consumer’s best interest at heart, they risk an erosion of the business-to-consumer relationship.:

Some other highlights from the report include:

° 27% of survey takers would give up their location via cell phone for a chance to win an iPad or weekend getaway; cash would entice more than half.

° 71% said it’s not acceptable to send baby food offers to someone who had merely purchased a pregnancy test.

The LoyaltyOne survey (www.loyalty.com) is a representative true random sampling of U.S. consumers. Statistical significance is calculated at the 95% confidence level.

-- Dennis Sellers

 
AAPL
$94.27
Apple Inc.
-0.72
GOOG
$684.12
Alphabet Inc.
+6.01
MSFT
$49.71
Microsoft Corporation
+0.43
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Ys Chronicles II (Games)
Ys Chronicles II 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: After a hard fight to recover the six sacred books in Ys Chronicles I, Adol is back for a sequel! | Read more »
FINAL FANTASY Ⅸ (Games)
FINAL FANTASY Ⅸ 1.0.4 Device: iOS Universal Category: Games Price: $16.99, Version: 1.0.4 (iTunes) Description: ==========●Special sale price for the FINAL FANTASY IX release! ●20% off from February 10 to February 21, 2016!==========--------------------------------------------------- As this application is very large, it will take... | Read more »
Tennis Club Story (Games)
Tennis Club Story 1.03 Device: iOS Universal Category: Games Price: $4.99, Version: 1.03 (iTunes) Description: Aim for the ace position of tennis club prestige in this simulation! Your leadership decides if players make it to the big time or bust! Customize your training menu to focus on power or technique, molding players as you... | Read more »
Juggernaut Wars guide - How to use skill...
Juggernaut Warsis a brand new auto-RPG on iOS and Android that challenges you to build a team of heroes, send them out into various different missions to defeat waves of heroes, and level them up to increase their power. The actual combat itself isn't overly challenging - it's automatic after all. No, the real challenge stems from getting your... | Read more »
Check out the new Pirate Attack update i...
Love pirates and board games? Well, you'll love the new Pirate Attack themed update that just launched in Game of Dice. It adds a bunch of new content themed around pirates, like an all new event map based on a pirate ship which revamps the toll system to better suit the rogueish nature of the seafarers. [Read more] | Read more »
Splash Cars guide - How to paint the tow...
Splash Cars is an arcade driving game that feels like a hybrid between Dawn of the Plow and Splatoon. In it, you'll need to drive a car around to repaint areas of a town that have lost all of their color. Check out these tips to help you perform with flying colors: [Read more] | Read more »
The best video player on mobile
We all know the stock video player on iOS is not particularly convenient, primarily because it asks us to hook a device up to iTunes to sync video in a world that has things like Netflix. [Read more] | Read more »
Four apps to help improve your Super Bow...
Super Bowl Sunday is upon us, and whether you’re a Panthers or a Broncos fan you’re no doubt gearing up for it. [Read more] | Read more »
LooperSonic (Music)
LooperSonic 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: LooperSonic is a multi-track audio looper and recorder that will take your loops to the next level. Use it like a loop pedal to make loops, and then arrange those loops into complete songs with cut, copy, trim, paste, reverse,... | Read more »
Space Grunts guide - How to survive
Space Grunts is a fast-paced roguelike from popular iOS developer, Orange Pixel. While it taps into many of the typical roguelike sensibilities, you might still find yourself caught out by a few things. We delved further to find you some helpful tips and tricks on surviving as long as possible. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.