Apple number two on Best Global Brand report
TweetFollow Us on Twitter

Apple number two on Best Global Brand report


The "Interbrand 2012 Best Global Brand report, "the definitive guide to the world’s most valuable brands," has been released. And the results look great for Apple.

Interbrand, the leading brand consultancy, publishes the report each year, ranking the top 100 global brands using its proprietary methodology. Much to the chagrin of its competitors, Apple (#2 on the Best Global Brand list) continues to redefine the consumer electronics sector by offering customers innovative retailing experiences and establishing what Apple looks like -- from its retailing and branding to retail sales staff training and industrial design.

Appropriately, Apple experienced the largest growth in brand value on this year’s report with 129% growth. With the recent launch of the iPhone 5, Apple continues to develop products consumers demand and build brand advocates across dissimilar, global retailing markets. The brand’s one misstep: the iOS Maps app, which is a complete failure and marks the first time the company has introduced a failed product, according to Interbrand.

When it comes to smartphones though, Samsung (#9) was the global market leader over both Apple and Nokia with 19.1% of the market share of smartphone shipments in 2011.

Technology brands continue to dominate the global economy as a five of the top 10 companies in this year’s report were technology companies: Apple (#2), Google (#4), Microsoft (#5), Intel (#8) and Samsung (#9). For Apple, Samsung and Amazon, consumer electronics is a continued focus in 2013 and potential for sales growth by entering emerging markets, according to Interbrand.

The Interbrand 2012 Best Global Brands report is available in full on www.Interbrand.com .

 
AAPL
$100.96
Apple Inc.
-0.83
GOOG
$596.08
Google Inc.
+6.81
MSFT
$47.52
Microsoft Corpora
+0.84
MacNews Search:
Community Search:

Latest Forum Discussions

See All

view counter
view counter
view counter
view counter
view counter
view counter

View Source – HTML, JavaScript and CSS...
View Source – HTML, JavaScript and CSS 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: View Source is an app plus an iOS 8 Safari extension that makes it easy to do one key web developer task: view the HTML, JavaScript and CSS source of any web page, with beautiful and customisable... | Read more »
Avenged Sevenfold’s Hail To The King: De...
Avenged Sevenfold’s Hail To The King: Deathbat is Coming to iOS on October 16th Posted by Jessica Fisher on September 19th, 2014 [ permalink ] Just in time for Halloween, on October 16 Avenged Sevenfold will be launching | Read more »
Talisman Has Gone Universal – Can Now be...
Talisman Has Gone Universal – Can Now be Played on the iPhone Posted by Jessica Fisher on September 19th, 2014 [ permalink ] | Read more »
Tap Army Review
Tap Army Review By Jennifer Allen on September 19th, 2014 Our Rating: :: SHOOT EM ALLUniversal App - Designed for iPhone and iPad Mindless but fun, Tap Army is a lane-based shooter that should help you relieve some stress.   | Read more »
Monsters! Volcanoes! Loot! Epic Island f...
Monsters! Volcanoes! Loot! | Read more »
Plunder Pirates: Tips, Tricks, Strategie...
Ahoy There, Seadogs: Interested in knowing our thoughts on all this plundering and pirating? Check out our Plunder Pirates Review! Have you just downloaded the rather enjoyable pirate-em-up Plunder Pirates and are in need of some assistance? Never fear, for we’re here with a few tips and tricks to make your early days as a bloodthirsty pirate a... | Read more »
Goat Simulator Review
Goat Simulator Review By Lee Hamlet on September 19th, 2014 Our Rating: :: THE GRUFFEST OF BILLY GOATSUniversal App - Designed for iPhone and iPad Unleash chaos as a grumpy goat in this humorous but short-lived casual game.   | Read more »
A New and Improved Wunderlist is Here fo...
A New and Improved Wunderlist is Here for iOS 8 Posted by Jessica Fisher on September 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Evernote Update for iOS 8 Adds Web Clipp...
Evernote Update for iOS 8 Adds Web Clipping, Quick Notes, and More Posted by Ellis Spice on September 19th, 2014 [ permalink ] | Read more »
Apple Names Ultimate Productivity Bundl...
Apple Names Ultimate Productivity Bundle by Readdle as the Essential Bundle on the App Store Posted by Jessica Fisher on September 19th, 2014 [ permalink | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.