Apple number two on Best Global Brand report
TweetFollow Us on Twitter

Apple number two on Best Global Brand report


The "Interbrand 2012 Best Global Brand report, "the definitive guide to the world’s most valuable brands," has been released. And the results look great for Apple.

Interbrand, the leading brand consultancy, publishes the report each year, ranking the top 100 global brands using its proprietary methodology. Much to the chagrin of its competitors, Apple (#2 on the Best Global Brand list) continues to redefine the consumer electronics sector by offering customers innovative retailing experiences and establishing what Apple looks like -- from its retailing and branding to retail sales staff training and industrial design.

Appropriately, Apple experienced the largest growth in brand value on this year’s report with 129% growth. With the recent launch of the iPhone 5, Apple continues to develop products consumers demand and build brand advocates across dissimilar, global retailing markets. The brand’s one misstep: the iOS Maps app, which is a complete failure and marks the first time the company has introduced a failed product, according to Interbrand.

When it comes to smartphones though, Samsung (#9) was the global market leader over both Apple and Nokia with 19.1% of the market share of smartphone shipments in 2011.

Technology brands continue to dominate the global economy as a five of the top 10 companies in this year’s report were technology companies: Apple (#2), Google (#4), Microsoft (#5), Intel (#8) and Samsung (#9). For Apple, Samsung and Amazon, consumer electronics is a continued focus in 2013 and potential for sales growth by entering emerging markets, according to Interbrand.

The Interbrand 2012 Best Global Brands report is available in full on www.Interbrand.com .

 
AAPL
$111.78
Apple Inc.
-0.87
GOOG
$516.35
Google Inc.
+5.25
MSFT
$47.66
Microsoft Corpora
+0.14
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Make your own Tribez Figures (and More)...
Make your own Tribez Figures (and More) with Toyze Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
So Many Holiday iOS Sales Oh My Goodness...
The holiday season is in full-swing, which means a whole lot of iOS apps and games are going on sale. A bunch already have, in fact. Naturally this means we’re putting together a hand-picked list of the best discounts and sales we can find in order to make your own App Store holiday shopping easier. Things are already kicking off with an... | Read more »
It’s Bird vs. Bird in the New PvP Mode f...
It’s Bird vs. Bird in the New PvP Mode for Angry Birds Epic Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Telltale Games and Mojang Announce Minec...
Telltale Games and Mojang Announce Minecraft: Story Mode – A Telltale Games Series Posted by Jessica Fisher on December 19th, 2014 [ permalink ] | Read more »
WarChest and Splash Damage Annouce Their...
WarChest and Splash Damage Annouce Their New Game: Tempo Posted by Jessica Fisher on December 19th, 2014 [ permalink ] WarChest Ltd and Splash Damage Ltd are teaming up again to work | Read more »
BulkyPix Celebrates its 6th Anniversary...
BulkyPix Celebrates its 6th Anniversary with a Bunch of Free Games Posted by Jessica Fisher on December 19th, 2014 [ permalink ] BulkyPix has | Read more »
Indulge in Japanese cuisine in Cooking F...
Indulge in Japanese cuisine in Cooking Fever’s new sushi-themed update Posted by Simon Reed on December 19th, 2014 [ permalink ] Lithuanian developer Nordcurrent has yet again updated its restaurant simulat | Read more »
Badland Daydream Level Pack Arrives to C...
Badland Daydream Level Pack Arrives to Celebrate 20 Million Downloads Posted by Ellis Spice on December 19th, 2014 [ permalink ] | Read more »
Far Cry 4, Assassin’s Creed Unity, Desti...
Far Cry 4, Assassin’s Creed Unity, Destiny, and Beyond – AppSpy Takes a Look at AAA Companion Apps Posted by Rob Rich on December 19th, 2014 [ permalink ] These day | Read more »
A Bunch of Halfbrick Games Are Going Fre...
A Bunch of Halfbrick Games Are Going Free for the Holidays Posted by Ellis Spice on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.