Report: tiered mobile data not inhibiting app downloads
TweetFollow Us on Twitter

Report: tiered mobile data not inhibiting app downloads


New research from Parks Associates (www.parksassociates.com) shows tiered data plans pushed by carriers such as AT&T and Verizon aren't yet affecting consumer app use. According to "Primary Data Digest: Consumer Apps 1H12," which surveyed U.S. broadband households in the third quarter of 2012:

° Smartphone owners on tiered data plans have downloaded an average of 17 apps since purchasing their phones and use seven apps on average per month;

° Smartphone owners on unlimited data plans have downloaded an average of 16 apps since purchase and use six apps on a monthly basis.

"Carriers like Verizon and AT&T are moving subscribers away from unlimited data plans at the same time phones are increasing their capabilities," says Jennifer Kent, research analyst, Parks Associates. "The iPhone 5, with its larger screen and LTE upgrade, will encourage people to use more data, but consumers are finding ways to compensate for data limits. Almost 40% of users on tiered data plans use Wi-Fi for mobile Internet access whenever possible, compared to only 22% of consumers on unlimited data plans."

Parks Associates' research also shows tablet owners use fewer apps on a regular basis than do smartphone owners but are more likely to download paid apps.

"Two-thirds of tablet owners have at least one paid app on their device, compared to 59% of smartphone users, and more tablet app users make in-app purchases," Kent says. "App developers who are proactive with their tablet strategy may see a big payoff."

Parks Associates' data show subscribers in tiered data plans track their usage more closely, which could reduce usage of data-intensive apps, such as music streaming and video apps.

"App developers are worried tiered data plans will inhibit app usage, so developers of data-intensive apps may want to explore toll-free arrangements with carriers," Kent says. "The developers would pick up the bill for any data consumed by their apps. This arrangement reduces usage barriers created by tiered data plans."

 
AAPL
$116.17
Apple Inc.
-0.14
GOOG
$537.79
Google Inc.
+2.96
MSFT
$47.65
Microsoft Corpora
-1.05
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Golfinity – Tips, Tricks, Strategies, an...
Dig this: Would you like to know what we thought of being an infinite golfer? Check out our Golfinity review! Golfinity offers unlimited ways to test your skills at golf. Here are a few ways to make sure your score doesn’t get too high and your spirits don’t get too low.   Considering Perspective is Crucial | Read more »
Dark Hearts, The Sequel to Haunting Meli...
Dark Hearts, The Sequel to Haunting Melissa, is Available Now Posted by Jessica Fisher on November 21st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Meowza! Toyze Brings Talking Tom to Life...
Meowza! | Read more »
Square Enix Announces New Tactical RPG f...
Square Enix Announces New Tactical RPG for Mobile, Heavenstrike Rivals. Posted by Jessica Fisher on November 21st, 2014 [ permalink ] With their epic stories and gorgeous graphics, | Read more »
Quest for Revenge (Games)
Quest for Revenge 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: The great Kingdom of the west has fallen. The gods ignore the prayers of the desperate. A dark warlord has extinguished the last remaining princes of the land and there are no more heroes who can stand against the armies... | Read more »
Threadz is a New Writing Adventure for Y...
Threadz is a New Writing Adventure for You and Your Friends Posted by Jessica Fisher on November 21st, 2014 [ permalink ] In the tradition of round-robin storytelling, | Read more »
SteelSeries Stratus XL Hardware Review
Made by: SteelSeries Price: $59.99 Hardware/iOS Integration Rating: 4 out of 5 stars Usability Rating: 4.5 out of 5 stars Reuse Value Rating: 4.25 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.31 out of 5 stars | Read more »
ACDSee (Photography)
ACDSee 1.0.0 Device: iOS iPhone Category: Photography Price: $1.99, Version: 1.0.0 (iTunes) Description: Capture, perfect, and share your photos with ACDSee. The ACDSee iPhone app combines an innovative camera, a powerful photo editor, and a convenient collage maker with all the tools you need for a great mobile photography... | Read more »
ProTube for YouTube (Entertainment)
ProTube for YouTube 2.0.2 Device: iOS Universal Category: Entertainment Price: $1.99, Version: 2.0.2 (iTunes) Description: ProTube is the ultimate, fully featured YouTube app. With it's highly polished design, ProTube offers ad-free video with selectable playback quality, audio only playback, background playback and adjustable... | Read more »
Weather or Not - Reports and Forecasts...
Weather or Not - Reports and Forecasts for your Calendar 1.0.0 Device: iOS iPhone Category: Weather Price: $2.99, Version: 1.0.0 (iTunes) Description: Weather or Not is a beautiful and intuitive way to check the weather and immediately understand what it means for your plans. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.