2012 sales predictions for ultrabooks cut in half
TweetFollow Us on Twitter

2012 sales predictions for ultrabooks cut in half

Amid high pricing and a lack of effective marketing to draw consumer’s attention away from other hot-selling mobile gadgets, global ultrabook shipments are falling short of expectations in 2012, prompting IHS (www.isuppli.com) to cut its near-term forecast for the next-generation notebooks.

An estimated 10.3 million ultrabooks will ship worldwide in 2012, according to an "IHS iSuppli Compute Platforms Topical Report" from the information and analytics provider. This is down from the previous forecast issued earlier this year of 22 million units. In the newly adjusted forecast for 2012, more than half of the shipments for the year are expected to come in the fourth quarter.

Along with the revised figures for 2012, shipments have also been modified for the next year, projected to rise to 44 million in 2013, down from the older outlook of 61 million.

"There once was a time when everyone knew the 'Dude you’re getting a Dell' slogan. Nowadays no one can remember a tag line for a new PC product, including for any single ultrabook," says Craig Stice, senior principal analyst for compute platforms at IHS. "So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream. This is especially a problem amid all the hype surrounding media tablets and smartphones. When combined with other factors, including prohibitively high pricing, this means that ultrabook sales will not meet expectations in 2012."

Even so, challenges stemming from the nebulous marketing and unappealing price surrounding the ultrabook can be overcome, IHS predicts, paving the way for shipments to rise by more than 300% in 2013. Growth is also expected to continue for the foreseeable future, with shipments expanding to 95 million units by 2016. This will drive long-term growth for devices used in ultrabooks, including motion sensors.

Beyond the marketing shortcomings, ultrabooks need to get more systems down to the US$600 price range in order to hit the volume level needed to enter the mainstream, down from prices at the $1,000 level now. If ultrabooks using the new Windows 8operating system come close to the $600-$700 range next year, while adding in an attractive new consumer feature such as touchscreen, a good chance exists for strong sales in 2013. If not -- and ultrabooks stay at the $1,000 level -- their sales will continue to struggle in 2013 as they must compete against lower-priced options, such as tablets and smartphones, according to iHS.

"With the economy languishing, ultrabook sellers may have trouble finding buyers at the current pricing,especially with fierce competition from new mobile computing gadgets such as the iPhone 5, Kindle Fire HD and forthcoming Microsoft Surface," Stice says.

Another factor causing IHS to reduce the forecast is Intel’s increasingly stringent set of definitions for ultrabooks. Based on these designations, many notebooks once called ultrabooks now are being classified as "ultrathins."

While Intel Corp. hasn’t given up on ultrabooks in 2012, the microprocessor giant at its Intel Developer Forum (IDF) this month turned its attention to next year, when it believes that everything will come together with the mid-2013 introduction of the company’s new microprocessor -- dubbed Haswell. Intel described 2013 as a once-in-a-decade opportunity for companies to reinvent the PC, with its new Haswell microprocessor catalyzing the ultrabook revolution.

Beyond the ultrathin and ultralight form factor, Intel at IDF focused on new consumer-friendly features to enhance the attraction of ultrabooks. The focus at several briefings centered on touchscreen technology in ultrabooks, in conjunction with the Windows 8 launch in October. Intel at IDF claimed there are 40 ultrabook designs in progress with touchscreens.

The company also provided a survey showing that when consumers are given a choice, touch was chosen as a desired feature 80% of the time. Intel highlighted convertible form factors for ultrabooks, calling them the "best of both worlds." These notebooks with detachable screens work as a traditional clamshell mobile PCs, but they can also be converted into tablets by pulling the screen off the keyboard.

Other prominent new features being incorporated into the next-generation ultrabooks are voice recognition;security features; multiple sensors including GPS, accelerometers and gyroscopes; and hand-gesture recognition.

 
AAPL
$132.63
Apple Inc.
+1.24
GOOG
$541.00
Google Inc.
-1.51
MSFT
$46.96
Microsoft Corporation
-0.46
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
Oh My Glob! Adventure Time Puzzle Quest...
Finn and Jake are taking over D3 Go!'s popular puzzle game series in the upcoming Adventure Time Puzzle Quest. [Read more] | Read more »
Earthcore: Shattered Elements - Tips, Tr...
At first glance, Earthcore: Shattered Elements seems like a rather simple card-battling game. Once you’re introduced to skills that will change quite a bit. Even more so once you start to acquire hero cards. But it’s not so complicated that we couldn’t put together a beginner’s guide for all you Earthcore neophytes. [Read more] | Read more »
Dungeon999F (Games)
Dungeon999F 1.33 Device: iOS Universal Category: Games Price: $.99, Version: 1.33 (iTunes) Description: "The game you must play at least once in your life!" "The game with potential of million downloads globally!" ...is what the developer wants to hear, and the hope that was put into making this game. | Read more »
Mixels Rush - Use Mixes, Maxes and Murps...
Mixels Rush - Use Mixes, Maxes and Murps to Outrun the Nixels 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Use awesome new Mixels and make crazy combinations to beat the annoying Nixels in Mixels Rush!OUTRUN THE NIXELSTORM | Read more »
Battles of the Ancient World II (Games)
Battles of the Ancient World II 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Sword Of Xolan (Games)
Sword Of Xolan 1.0.4 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.4 (iTunes) Description: Sword of Xolan is an action platformer game that includes the juice of pixel art style.Xolan is a young and brave man who fight for justice no matter what the cost.Help him on his adventure to stand against darkness and... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.