Onavo says the iOS Maps app is 'Maptastic'
TweetFollow Us on Twitter

Onavo says the iOS Maps app is 'Maptastic'


The iOS 6 Maps app has been trashed by most folks, but Onavo (www.onavo.com) -- a privately held company backed by Magma Venture Partners, Sequoia Capital, Horizons Ventures and Motorola Mobility Ventures -- thinks it's "Maptastic."

In light of the frenzy created by Apple Maps, Onavo took a look at something industry experts and iPhone users haven't yet considered: Is it possible that Apple Maps is actually better for iPhone users? Is the app more data efficient? Will using Apple Maps actually help users save their precious and limited megabytes, as well as being more responsive and faster to operate?

Onavo’s team of data experts say "yes." They set out to compare the data consumed by Apple Maps on iOS 6 to that of the Google-based iOS 5 Maps app. They compared a number of scenarios and investigated how both apps use data over the cellular network. The data proved that Apple Maps is up to five times more data efficient than Google Maps.

Here are their conclusions:

"In Standard Map view, every time you search for or open a new location, such as a restaurant or the address of your next meeting, your maps app has to download the street map data you see on the screen. If you pan or zoom in or out, that data needs to be downloaded as well.

"Our data experts performed an identical series of activities on Google Maps and Apple Maps that included searching for several US cities, addresses and airports and zooming in and out to locate specific locations. On Google Maps, the average data loaded from the cellular network for each step was 1.3MB. Apple Maps came in at 271KB – that’s approximately 80% less data! On some actions, such as zooming in to see a particular intersection, Apple Maps’ efficiency advantage edged close to 7X.

"Apple Maps’ overwhelming data advantage in Standard Map views is because of Apple’s use of vector graphics. Instead of downloading map tile images every time users zoom in or out of a map view, Apple’s vector graphics approach resizes dynamically, resulting in the drastically reduced data usage we observed, as well as smooth resizing and fast responsiveness.

"However, it seems that even in Satellite View, Apple has considered data usage. Our tests found Apple Maps uses only half as much data as Google Maps for the same Satellite searches and views (an average of 930KB for a single page load on Google Maps vs. 428KB for Apple Maps).

"Maps, a staple of iOS since the very first iPhone, is also one of the most popular apps on the device. According to our data, a whopping 70% of iPhone users use the Maps app. Furthermore, the Maps app alone is responsible for 5% of the iPhone data traffic on mobile networks today. Apple’s drastic improvement in data efficiency will be welcome news both for consumers watching their megabytes, but also for the mobile networks that are transferring all those megabytes.

"So while iPhone users and industry experts may still be waiting for the perfect map app, at Onavo, we recognize that Apple Maps brings something needed and fantastic to iPhone users: a map app built to make it faster, more inexpensive and more efficient for users to get around."

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would astound Darwin. [Read more] | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has taken it and just kept running over the past few years. [Read more] | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is happy as can be until your time is running out. [Read more] | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers and difficulties, visit many interesting and mysterious places.********** Pocket Gamer "...very... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels.Features alternative colour schemes for all common colour deficiencies.A cooperation with award winning board... | Read more »
Doodle God Griddlers (Games)
Doodle God Griddlers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Crusader Kings: Chronicles (Games)
Crusader Kings: Chronicles 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Crusader Kings: Chronicles is an interactive text based game that puts you in the shoes of Guy de Rose as you make your own choices in defending the castle, riding into battle, plotting cunning plans and maybe even... | Read more »
Roads of Rome: New Generation (Games)
Roads of Rome: New Generation 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.