Global consumer expenditure on operator messaging to peak in 2012
TweetFollow Us on Twitter

Global consumer expenditure on operator messaging to peak in 2012

Global consumer expenditure on operator messaging services, which includes SMS and MMS, has peaked in 2012 and will begin to decline. According to the latest "Global Mobile Messaging Forecast" from Strategy Analytics (www.StategyAnalytics.com), consumers will increase their spending on SMS and MMS by just 2.5% this year.

Intense competition between operators combined with the growing popularity of over-the-top instant messaging services like WhatsApp, Kik, Line Messenger and Tencent’s QQ will drive a 12% fall in global consumer spending on operator messaging revenue over the next five years, according to the research group.

The decline in messaging revenue will be more pronounced in regions with the greatest penetration of smartphones and data users, like North America and Western Europe, where SMS and MMS expenditure will decline by 18% and almost 25% respectively.

"The impact of smartphone messaging applications, both from smartphone vendors Blackberry and Apple, and independent messaging applications like Kik, is hitting operator messaging volumes and messaging revenue in the US," says Nitesh Patel, senior analyst, Strategy Analytics. "Growth in US text message volume fell to 9% in 2011, significantly down from 30% in 2010. In 2011 both T-Mobile USA and Verizon Wireless noted low single digit growth in total messaging revenue."

The research group believes mobile operators must act on a number of fronts in order to mitigate the decline in messaging revenue.

"While RCS/ RCS-e enables mobile operators both to evolve mobile messaging beyond SMS and MMS and keep operators relevant in mobile messaging, it will not offset the current decline in messaging revenue," says David MacQueen, director, Wireless Media Strategies, Strategy Analystics. "We forecast that by 2017, 293 million users of RCS/ RCS-e based services will generate $370 million in revenue for mobile operators. To offset lower consumer spend levels, carriers should aim to tap new opportunities such as mobile marketing, or increase innovation by opening up to the developer community."

 
AAPL
$102.24
Apple Inc.
+0.45
GOOG
$591.40
Google Inc.
+2.13
MSFT
$46.73
Microsoft Corpora
+0.05
MacNews Search:
Community Search:

Latest Forum Discussions

See All

view counter
view counter
view counter
view counter
view counter
view counter

MUJO Review
MUJO Review By Campbell Bird on September 19th, 2014 Our Rating: :: ASSEMBLE THE GODSUniversal App - Designed for iPhone and iPad This match-three game has collectible and role-playing elements that make it continually satisfying to play.   | Read more »
Project Life (Photography)
Project Life 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Imagine scrapbooking without scissors or adhesive or tools … or without having to print photos! Never before has scrapbooking been so easy, so fast, or so available in the palm of your hand! The Project Life® App takes... | Read more »
Skater (Games)
Skater 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: All of Skateboarding In The Palm Of Your HandDesigned by skaters for skaters, we teamed up with 17 of the most prominent brands in skating to create the game every skater has been waiting for:Powerful And Intuitive Control | Read more »
Huerons (Games)
Huerons 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: EXCLUSIVE LAUNCH PRICE! Huerons is 50% off until September 20th!Huerons are tiny colored circles. Merge them by clicking on an empty cell next to them until only one Hueron remains on the board.There can be only one. -- Nominated for... | Read more »
Down Among the Dead Men (Games)
Down Among the Dead Men 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Avast! Take to the high seas in a fully interactive piratical tale of broadsides and buccaneers. From author Dave Morris and the studio behind Steve Jackson's Sorcery! and 80 Days. | Read more »
Sling Adds Chromecast Support Through Sl...
Sling Adds Chromecast Support Through Slingplaye​r Mobile Apps Posted by Jessica Fisher on September 18th, 2014 [ permalink ] | Read more »
How to Completely Delete Your iPhone’s C...
The iPhone 6 is out tomorrow, and plenty of people are excited about it. So much so that they’re planning to – or already have – traded in their old iPhone to go towards it. The thing about trading in hardware is it’s very important to make sure your personal information isn’t still on there once it leaves your hands. You generally have nothing to... | Read more »
Dragon Quest I Review
Dragon Quest I Review By Andrew Fisher on September 18th, 2014 Our Rating: :: THINE QUEST AWAITETHUniversal App - Designed for iPhone and iPad Its historical significance aside, Dragon Quest 1 is a fun, campy, difficult, thoroughly old-school RPG.   | Read more »
It Came From Canada: Overkill 3
Overkill 3 is like every trope of big modern gaming rolled into one. It’s a sequel to an action-packed military shooter. It’s flashy and scripted and flaunts its sophisticated graphics. And it’s a mobile game with a heavy emphasis on in-app purchases. But does it still manage to forge its own identity within that sea of marketing points? We find... | Read more »
Down Among the Dead Men Review
Down Among the Dead Men Review By Jennifer Allen on September 18th, 2014 Our Rating: :: AHOY, ME HEARTIESUniversal App - Designed for iPhone and iPad Down Among the Dead is a pirate themed gamebook that’s quite delightful, if short lived.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.