Global consumer expenditure on operator messaging to peak in 2012
TweetFollow Us on Twitter

Global consumer expenditure on operator messaging to peak in 2012

Global consumer expenditure on operator messaging services, which includes SMS and MMS, has peaked in 2012 and will begin to decline. According to the latest "Global Mobile Messaging Forecast" from Strategy Analytics (www.StategyAnalytics.com), consumers will increase their spending on SMS and MMS by just 2.5% this year.

Intense competition between operators combined with the growing popularity of over-the-top instant messaging services like WhatsApp, Kik, Line Messenger and Tencent’s QQ will drive a 12% fall in global consumer spending on operator messaging revenue over the next five years, according to the research group.

The decline in messaging revenue will be more pronounced in regions with the greatest penetration of smartphones and data users, like North America and Western Europe, where SMS and MMS expenditure will decline by 18% and almost 25% respectively.

"The impact of smartphone messaging applications, both from smartphone vendors Blackberry and Apple, and independent messaging applications like Kik, is hitting operator messaging volumes and messaging revenue in the US," says Nitesh Patel, senior analyst, Strategy Analytics. "Growth in US text message volume fell to 9% in 2011, significantly down from 30% in 2010. In 2011 both T-Mobile USA and Verizon Wireless noted low single digit growth in total messaging revenue."

The research group believes mobile operators must act on a number of fronts in order to mitigate the decline in messaging revenue.

"While RCS/ RCS-e enables mobile operators both to evolve mobile messaging beyond SMS and MMS and keep operators relevant in mobile messaging, it will not offset the current decline in messaging revenue," says David MacQueen, director, Wireless Media Strategies, Strategy Analystics. "We forecast that by 2017, 293 million users of RCS/ RCS-e based services will generate $370 million in revenue for mobile operators. To offset lower consumer spend levels, carriers should aim to tap new opportunities such as mobile marketing, or increase innovation by opening up to the developer community."

 
AAPL
$95.74
Apple Inc.
+0.14
GOOG
$568.18
Google Inc.
-3.42
MSFT
$43.02
Microsoft Corpora
-0.14
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Dead Trigger 2 Slaughter Master Tourname...
Dead Trigger 2 Slaughter Master Tournament Set to Reward for Masterful Murdering Posted by Ellis Spice on August 1st, 2014 [ | Read more »
Soccer Physics Review
Soccer Physics Review By Andrew Fisher on August 1st, 2014 Our Rating: :: HE FLAILS, HE SCORES!!!Universal App - Designed for iPhone and iPad Soccer Physics is as entertaining as it is absurd.   | Read more »
Train Your Own Dragon in DreamWorks’ Fir...
Train Your Own Dragon in DreamWorks’ First Story App – Dreamworks Press: Dragons Posted by Jessica Fisher on August 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dream Revenant Review
Dream Revenant Review By Lee Hamlet on August 1st, 2014 Our Rating: :: WATCH OUT FOR BED BUGSUniversal App - Designed for iPhone and iPad Dream Revenant takes players on a journey through a man’s subconscious. And though it’s full of bugs, it is a still a crazy, wondrous ride while it lasts.   | Read more »
Dawn of the Immortals Review
Dawn of the Immortals Review By Jennifer Allen on July 31st, 2014 Our Rating: :: RESPECTABLE EXPLORATIONUniversal App - Designed for iPhone and iPad Dawn of the Immortals might not re-invent the wheel, but it does tweak it a little bit when it comes to MMO gaming.   | Read more »
80 Days Review
80 Days Review By Jennifer Allen on July 31st, 2014 Our Rating: :: EPIC ADVENTUREUniversal App - Designed for iPhone and iPad A fantastic and fascinating re-envisioning of the classic novel by Jules Verne, 80 Days is a delightful piece of interactive fiction.   | Read more »
Battleheart Legacy Guide
The world of Battleheart Legacy is fun and deep; full of wizards, warriors, and witches. Here are some tips and tactics to help you get the most enjoyment out of this great game. | Read more »
Puzzle Roo Review
Puzzle Roo Review By Jennifer Allen on July 31st, 2014 Our Rating: :: PUZZLE-BASED TWISTUniversal App - Designed for iPhone and iPad A different take on the usual block dropping puzzle game, Puzzle Roo is quite pleasant.   | Read more »
Super Crossfire Re-Release Super Crossfi...
Super Crossfire Re-Release Super Crossfighter Coming Soon, Other Radiangames Titles Go 50% Off Posted by Ellis Spice on July 31st, 2014 [ | Read more »
Hexiled Review
Hexiled Review By Rob Thomas on July 31st, 2014 Our Rating: :: HEX SELLSUniversal App - Designed for iPhone and iPad In space, no one can hear you… spell? Hexiled is a neat concept for a word scramble puzzle, but it doesn’t go too far beyond the basic premise.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.