Global consumer expenditure on operator messaging to peak in 2012
TweetFollow Us on Twitter

Global consumer expenditure on operator messaging to peak in 2012

Global consumer expenditure on operator messaging services, which includes SMS and MMS, has peaked in 2012 and will begin to decline. According to the latest "Global Mobile Messaging Forecast" from Strategy Analytics (www.StategyAnalytics.com), consumers will increase their spending on SMS and MMS by just 2.5% this year.

Intense competition between operators combined with the growing popularity of over-the-top instant messaging services like WhatsApp, Kik, Line Messenger and Tencent’s QQ will drive a 12% fall in global consumer spending on operator messaging revenue over the next five years, according to the research group.

The decline in messaging revenue will be more pronounced in regions with the greatest penetration of smartphones and data users, like North America and Western Europe, where SMS and MMS expenditure will decline by 18% and almost 25% respectively.

"The impact of smartphone messaging applications, both from smartphone vendors Blackberry and Apple, and independent messaging applications like Kik, is hitting operator messaging volumes and messaging revenue in the US," says Nitesh Patel, senior analyst, Strategy Analytics. "Growth in US text message volume fell to 9% in 2011, significantly down from 30% in 2010. In 2011 both T-Mobile USA and Verizon Wireless noted low single digit growth in total messaging revenue."

The research group believes mobile operators must act on a number of fronts in order to mitigate the decline in messaging revenue.

"While RCS/ RCS-e enables mobile operators both to evolve mobile messaging beyond SMS and MMS and keep operators relevant in mobile messaging, it will not offset the current decline in messaging revenue," says David MacQueen, director, Wireless Media Strategies, Strategy Analystics. "We forecast that by 2017, 293 million users of RCS/ RCS-e based services will generate $370 million in revenue for mobile operators. To offset lower consumer spend levels, carriers should aim to tap new opportunities such as mobile marketing, or increase innovation by opening up to the developer community."

 
AAPL
$110.37
Apple Inc.
-1.97
GOOG
$606.25
Google Inc.
-8.09
MSFT
$43.50
Microsoft Corporation
+0.14
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

You Can Play Madfinger Games' Unkil...
Madfinger Games - probably best known for the Dead Trigger series - has officially launched their newest zombie shooter (that isn't called Dead Trigger), named Unkilled. [Read more] | Read more »
KORG iELECTRIBE for iPhone (Music)
KORG iELECTRIBE for iPhone 1.0.1 Device: iOS iPhone Category: Music Price: $9.99, Version: 1.0.1 (iTunes) Description: ** 50% OFF Special Launch Sale - For a Limited Time **The ELECTRIBE reborn in an even smaller form A full-fledged rhythm machine for iPhone | Read more »
I am Bread (Games)
I am Bread 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ‘I am Bread’ is the latest quirky adventure from the creators of 'Surgeon Simulator', Bossa Studios. This isn't the best thing since sliced bread . . . it is sliced bread!9/10 - SteamWired - 'I am Bread is the strangest game you... | Read more »
Rock(s) Rider - HD Edition (Games)
Rock(s) Rider - HD Edition 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: *** PLEASE NOTE: Compatible with iPhone 4s, iPad 2, iPad mini, iPod touch (5th generation) or newer ***Do you dare? Do you want to overcome your limits? Test yourself and face the boss and his gang! | Read more »
Rebuild 3: Gangs of Deadsville (Games)
Rebuild 3: Gangs of Deadsville 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: It's been a few years since the zombpocalypse turned the world's cities into graveyards and sent the few survivors into hiding. Now you must gather them up and restore civilization to a ruined city, one building... | Read more »
Power Ping Pong (Games)
Power Ping Pong 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Do you wield your bat with zen-like focus or do your balls of fury give you a killer spin? Table tennis goes mobile with a twist in Power Ping Pong. | Read more »
Z.O.N.A Project X (Games)
Z.O.N.A Project X 1.00 Device: iOS Universal Category: Games Price: $1.99, Version: 1.00 (iTunes) Description: Z.O.N.A Project X - shooter in the post-apocalyptic world. | Read more »
Trick Shot (Games)
Trick Shot 1.0.6 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.6 (iTunes) Description: A game where all you have to do is throw a ball into a box, simple?Trick Shot is a minimalist physics puzzler with 90 levels and an infinite supply of bouncy balls to get that perfect shot. Trick Shot | Read more »
VoxelCity (Games)
VoxelCity 1.0.2 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.2 (iTunes) Description: Looking for a new city builder? Tired of social media anti-games with no strategy? Look no further!NO IAP EVER!VoxelCity is a strategy game at its core. Balance your finances, keep your people happy, and provide them with the... | Read more »
Goat Simulator MMO Simulator (Games)
Goat Simulator MMO Simulator 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.**Coffee Stain Studios brings next-gen Goat MMO simulation to mobile devices. You no longer have to fantasize about being a simulated goat... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.