Global consumer expenditure on operator messaging to peak in 2012
TweetFollow Us on Twitter

Global consumer expenditure on operator messaging to peak in 2012

Global consumer expenditure on operator messaging services, which includes SMS and MMS, has peaked in 2012 and will begin to decline. According to the latest "Global Mobile Messaging Forecast" from Strategy Analytics (www.StategyAnalytics.com), consumers will increase their spending on SMS and MMS by just 2.5% this year.

Intense competition between operators combined with the growing popularity of over-the-top instant messaging services like WhatsApp, Kik, Line Messenger and Tencent’s QQ will drive a 12% fall in global consumer spending on operator messaging revenue over the next five years, according to the research group.

The decline in messaging revenue will be more pronounced in regions with the greatest penetration of smartphones and data users, like North America and Western Europe, where SMS and MMS expenditure will decline by 18% and almost 25% respectively.

"The impact of smartphone messaging applications, both from smartphone vendors Blackberry and Apple, and independent messaging applications like Kik, is hitting operator messaging volumes and messaging revenue in the US," says Nitesh Patel, senior analyst, Strategy Analytics. "Growth in US text message volume fell to 9% in 2011, significantly down from 30% in 2010. In 2011 both T-Mobile USA and Verizon Wireless noted low single digit growth in total messaging revenue."

The research group believes mobile operators must act on a number of fronts in order to mitigate the decline in messaging revenue.

"While RCS/ RCS-e enables mobile operators both to evolve mobile messaging beyond SMS and MMS and keep operators relevant in mobile messaging, it will not offset the current decline in messaging revenue," says David MacQueen, director, Wireless Media Strategies, Strategy Analystics. "We forecast that by 2017, 293 million users of RCS/ RCS-e based services will generate $370 million in revenue for mobile operators. To offset lower consumer spend levels, carriers should aim to tap new opportunities such as mobile marketing, or increase innovation by opening up to the developer community."

 
AAPL
$97.39
Apple Inc.
+0.96
GOOG
$717.05
Alphabet Inc.
+12.81
MSFT
$51.24
Microsoft Corporation
+1.21
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to get all the crabs in Mr Crab 2
Mr. Crab 2 may look like a cutesy platformer for kids, but if you're the kind of person who likes to complete a game 100%, you'll soon realise that it's a tougher than a crustacean's shell. [Read more] | Read more »
How to be a star in Britney Spears: Amer...
If you've ever wanted to be a star, baby, then you've probably already checked out Britney Spears: American Dream and are happily making your way up the charts. But fame doesn't come easy, and everyone needs a helping hand sometimes. So we've got some tips to make sure you end up getting money for nothing and your chicks for free. [Read more] | Read more »
AppSpy is hiring a part time Staff Write...
| Read more »
How to save lives in ER Surgery Simulato...
A serious earthquake has struck a nearby town in ER Surgery Simulator - Emergency Doctor, and it’s up to you to save the victims. [Read more] | Read more »
Tips and tricks to get a high score in G...
Ketchapp Games loves the endless runner genre. And its newest game, Gravity Switch, is no exception. Gravity Switch takes a fresh approach, though, as you move a block, suspended in zero gravity, safely through a maze of shifting pillars. If the block hits one of the pillars, or if you’re flung into open space, it’s game over. [Read more] | Read more »
Tips and tricks to get a high score in S...
Smash Fu is a high-paced tile-tapping game that requires quick reflexes and some practice. You’ll have to smash bricks with the skill of a seasoned black belt to get a high score. To raise the stakes a bit, you’ll also have to avoid tapping any dynamite that is thrown your way - missteps can be deadly. Fear not, though. We have a few tips in store... | Read more »
How to keep the ball rolling in Dropple
If you're new to the minimalist puzzler Dropple, you may find yourself struggling to make it beyond the first couple of steps before your ball falls into the endless abyss below. [Read more] | Read more »
Game Craft releases new Legend of War ti...
Set for release at the end of this month, real time strategy title Legend of War seems sure to delight with a veritable feast of sweet features to get stuck into. Developed by Game Craft, the game is due for release through both the App Store and Google Play on May 26th. With the utilisation of spells, weapons and a good deal of strategic thinking... | Read more »
How not to die in Traffic Rider
Traffic Rider, an Out Run-esque game in which your ride a motorcycle recklessly into trffic, might not seem particularly complicated. [Read more] | Read more »
How to adjust your chess game for Regici...
At first glance you might likenWarhammer 40,000: Regicide to Chess - and you'd be right. Regicideputs its own spin on the classic board game though, so some of your tried and true methods may not work quite so well here. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.