Global consumer expenditure on operator messaging to peak in 2012
TweetFollow Us on Twitter

Global consumer expenditure on operator messaging to peak in 2012

Global consumer expenditure on operator messaging services, which includes SMS and MMS, has peaked in 2012 and will begin to decline. According to the latest "Global Mobile Messaging Forecast" from Strategy Analytics (www.StategyAnalytics.com), consumers will increase their spending on SMS and MMS by just 2.5% this year.

Intense competition between operators combined with the growing popularity of over-the-top instant messaging services like WhatsApp, Kik, Line Messenger and Tencent’s QQ will drive a 12% fall in global consumer spending on operator messaging revenue over the next five years, according to the research group.

The decline in messaging revenue will be more pronounced in regions with the greatest penetration of smartphones and data users, like North America and Western Europe, where SMS and MMS expenditure will decline by 18% and almost 25% respectively.

"The impact of smartphone messaging applications, both from smartphone vendors Blackberry and Apple, and independent messaging applications like Kik, is hitting operator messaging volumes and messaging revenue in the US," says Nitesh Patel, senior analyst, Strategy Analytics. "Growth in US text message volume fell to 9% in 2011, significantly down from 30% in 2010. In 2011 both T-Mobile USA and Verizon Wireless noted low single digit growth in total messaging revenue."

The research group believes mobile operators must act on a number of fronts in order to mitigate the decline in messaging revenue.

"While RCS/ RCS-e enables mobile operators both to evolve mobile messaging beyond SMS and MMS and keep operators relevant in mobile messaging, it will not offset the current decline in messaging revenue," says David MacQueen, director, Wireless Media Strategies, Strategy Analystics. "We forecast that by 2017, 293 million users of RCS/ RCS-e based services will generate $370 million in revenue for mobile operators. To offset lower consumer spend levels, carriers should aim to tap new opportunities such as mobile marketing, or increase innovation by opening up to the developer community."

 
AAPL
$97.67
Apple Inc.
+0.64
GOOG
$589.02
Google Inc.
-4.33
MSFT
$44.50
Microsoft Corpora
+0.10
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Reddme for iPhone - The Reddit Client (...
Reddme for iPhone - The Reddit Client 1.0 Device: iOS iPhone Category: News Price: $.99, Version: 1.0 (iTunes) Description: Reddme for iPhone is an iOS 7-optimized Reddit client that offers a refreshing new way to experience Reddit on your iPhone. Sporting a gorgeous, intuitive design and packing more amazing features than we can... | Read more »
Jacob Jones and the Bigfoot Mystery : Ep...
Jacob Jones and the Bigfoot Mystery : Episode 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Jacob Jones is back in Episode 2 of one of Apples 'Best of 2013' games and an App Store Editors Choice.Following the events of Episode 1, Jacob and Biggie set off to the spooky Crackskull... | Read more »
New Trailer For Outcast Odyssey, A New K...
New Trailer For Outcast Odyssey, A New Kind of Card Battler Posted by Jennifer Allen on July 25th, 2014 [ permalink ] Out this Fall is a new kind of card battle game: Outcast Odyssey. | Read more »
Garfield: Survival of the Fattest Coming...
Garfield: Survival of the Fattest Coming to iOS this Fall Posted by Jennifer Allen on July 25th, 2014 [ permalink ] Who loves lasagna? Me. Also everyone’s favorite grumpy fat cat, Garfield. | Read more »
Happy Flock Review
Happy Flock Review By Andrew Fisher on July 25th, 2014 Our Rating: :: HERD IT ALL BEFOREUniversal App - Designed for iPhone and iPad Underneath the gloss of Happy Flock’s visuals is a game of very little substance. It’s cute, but not engaging.   | Read more »
Square Register Updates Adds Offline Pay...
Square Register Updates Adds Offline Payments Posted by Ellis Spice on July 25th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Looking For Group – Hearthstone’s Curse...
For the first time since its release (which has thankfully been a much shorter window for iPad players than their PC counterparts), Blizzard’s wildly successful Hearthstone: Heroes of Warcraft CCG is sporting some brand new content: the single player “adventure” mode, Curse of Naxxramas. | Read more »
Poptile Review
Poptile Review By Jennifer Allen on July 25th, 2014 Our Rating: :: SIMPLY FUNUniversal App - Designed for iPhone and iPad Simple yet a little bit glorious, Poptile is a satisfying entertaining puzzle game with oodles of the ‘one more go’ factor.   | Read more »
Modern Combat 5: Blackout Review
Modern Combat 5: Blackout Review By Brittany Vincent on July 25th, 2014 Our Rating: :: LESS QQ, MORE PEW PEWUniversal App - Designed for iPhone and iPad The fifth entry into the blockbuster Modern Combat series is what mobile shooters should aspire to.   | Read more »
Watch and Share Mobile Gameplay Videos W...
Watch and Share Mobile Gameplay Videos With Kamcord Posted by Jennifer Allen on July 25th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.