More folks willing to pay for streaming music
TweetFollow Us on Twitter

More folks willing to pay for streaming music


There are rumors that Apple is working on a streaming music service. While that doesn't interest me personally, a new study says that more people have access to a music streaming service, more listen to music through streaming, more are willing to pay and an increasing amount believe that streaming will be the dominant way to play music in 2-4 years. At least in certain countries.

The youngest generation, those under 30 lead the way. The new numbers are from a survey conducted in June for music streaming service WiMP (www.wimp.de), which runs the survey twice a year in its current markets -- this time Norway, Sweden, Denmark and Germany.

According to the survey results, Norwegians are the most likely to have access to a streaming service: 61% say they do, against 56% in Sweden, 35% in Denmark and 16% in Germany. Numbers have increased in all Scandinavian countries.

While the highest amount of Norwegians stated they have access to a streaming service, most Swedes said they in fact listened to music through streaming during last week. More than one in three said they did so. The usage numbers also continue to increase in all countries, with Norway showing the largest increase in percentage points from 20% one year ago to 31% now. Danish numbers increased in the same period from 14% to 22% while of Germans (new) 16% said they did.

Willingness to pay increased in parallel with access and usage and Swedes, who's had access to streaming services the longest, are on top of the list with 36% saying "yes," followed by Norwegians (33%), Germans (25%) and Danes (14%). Especially in Norway, this share is steadily increasing, from 25% last year and 30% in January. The share who says "maybe, it depends on the service" also increased from 24% to 32%, while the share who said "no" reduced as much as 16 percentage points from 51% last June to 35% this year.

When asked what way to distribute music that will be dominating in 2-4 years, 65% of Swedes, 64% of Norwegians, 51% of Danes and 33% of Germanys now answer streaming. Only the Germans still believe in download (42%). Eighty-seven percent of young Swedes under 30 years of age believe streaming will be the dominant way to play music in 2-4 years and the youngest age group is leading the development.

All numbers for streaming are the highest in this group, with 86% of young Swedes having access to a streaming service, 61% listening to music from streaming last week and 67% saying "yes" to pay for a streaming service.
More than half of young Swedes and Norwegian also state they download less music illegally after having gained access to a music streaming service.

The survey was conducted by Respons Analyse for WiMP, with one thousand people in each country answering an online survey in June 2012. The survey was conducted in Norway, Sweden, Denmark and Germany with a total of 4 000 respondents. Previous editions of the survey has been conducted by Norstat for WiMP.

-- Dennis Sellers

 
AAPL
$123.25
Apple Inc.
-0.99
GOOG
$548.34
Google Inc.
-6.83
MSFT
$40.97
Microsoft Corporation
-0.24
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Appy to Have Known You - Lee Hamlet Look...
Being at 148Apps these past 2 years has been an awesome experience that has taught me a great deal, and working with such a great team has been a privilege. Thank you to Rob Rich, and to both Rob LeFebvre and Jeff Scott before him, for helping me to grow as a writer and for giving me the opportunity to write about what I love: playing innovative... | Read more »
MLB Manager 2015 (Games)
MLB Manager 2015 5.0.14 Device: iOS Universal Category: Games Price: $4.99, Version: 5.0.14 (iTunes) Description: Guide your favorite MLB franchise to glory! MLB Manager 2015, officially licensed by MLB.com and based on the award-winning Out of the Park Baseball series, is the most fun and realistic baseball game ever created for... | Read more »
Breath of Light (Games)
Breath of Light 1.0.1421 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1421 (iTunes) Description: Hold a quiet moment.Breath of Light is a meditative and beautiful puzzle game with a hypnotic soundtrack by Winterpark.BEAUTIFULInspired by modern minimalism combined with a range of meditative art styles, from Zen... | Read more »
WWE WrestleMania Tags into the App Store
Are You ready to rumble? The official WWE WrestleMania app, by World Wrestling Entertainment, is now available. Now you can get all your WrestleMania info in one place before anyone else. The app offers details on superstar signings, interactive venue maps, event schedules, WrestleMania Superstore hours, stadium information, and more. You can also... | Read more »
Bio Inc's New Expansion is Infectin...
Bio Inc., by DryGin Studios, is the real time strategy game where you infect a human body with the worst virus your evil brain can design. Recently, the game was updated to add a whole lot of new features. Now you can play the new “Lethal” difficulty, which chakllenges even hardcore players. If you aren't quite there yet you can still enjoy the “... | Read more »
The Monocular Minion is Here! Despicable...
Despicable Me: Minion Rush, by Gameloft, is introducing a new runner to the mix in their latest update. Now you can play as Carl, the prankster minion. Carl has a few new abilities to play with, including running at a higher speed from the start. Gameloft has also added Eduardo's House as a new area. You'll be able to race through the infamous El... | Read more »
Dungeon of Madness (Games)
Dungeon of Madness 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Dungeon of Madness is an action game where you rotate tiles to create our own route. Help the hero by connecting the road so he reaches hostages, then lead them out while also directing monsters into deadly traps.... | Read more »
Filters for iPhone (Photography)
Filters for iPhone 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Jump'N'Shoot Attack (Games)
Jump'N'Shoot Attack 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A mobile game for gamers! Join Louise Lightfoot, the legendary "Master of Jumping and Shooting", on her mission to save the President of Earth 4 from evil space mutants known as the Xatharr!! Collect items to boost attacks... | Read more »
Space Bounties Inc. (Games)
Space Bounties Inc. 1.4 Device: iOS Universal Category: Games Price: $1.99, Version: 1.4 (iTunes) Description: SuperGameDroid: 4/5 "Satisfying futuristic RPG combat, high replay value, and a heavy dose of nostalgia make Space Bounties Inc. a worthwhile experience." SlimGamer: 9/10 "From the retro graphics to the pitch-perfect... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.