Americans: online stores more appealing for holiday shopping
TweetFollow Us on Twitter

Americans: online stores more appealing for holiday shopping

SOASTA, which specializes in cloud and mobile testing, says, according to its "2012 Holiday and the Economy" survey of 2,346 American adults aged 18 and older, conducted online on its behalf by Harris Interactive, a majority (51%) of Americans will be shopping online this year because of the bad economy. 

This sentiment rang strongest with those 18-44 (55%), especially with women in that age group (64% for women 18-34; 57% for women 34-44).  Economic pessimism is so pronounced that only 2% of Americans don’t believe the economy is bad.
 
"The results of our Holiday and the Economy Survey have shown that more Americans will be relying on retailers’ online mobile and web presence for holiday shopping due to the bad economy than not," says Tom Lounibos, SOASTA CEO.  "With millions of Americans planning on using these websites, it’s more important than ever that they are fully optimized to make sure shoppers get the best experience possible.  SOASTA’s CloudTest Technology makes certain that every web site and mobile site is at its best, so shoppers get the online experience they are looking for."
 
Out of the Americans who plan on shopping online because of the bad economy, 71% of them believe there are better and/or more deals online than in the stores.  A majority of Americans (53%) say they plan on shopping online because they don’t want to spend money on gas driving from store to store.  Some holiday shoppers said it’s easier to track spending so they stay within budget (32%) while others liked using cash-back websites like Ebates (20%) so they could save more money. 

Others admitted that online shopping was best because they work so many hours they don’t have time to shop in stores (20%) while 31% of Americans say they will shop online because they believe the bad economy will "bring out the crazy" in people at physical stores and they want to avoid them. 
 
Most Americans (68%) said mobile apps will make the holidays better this year for reasons such as:

° Finding deals for Cyber Monday and Black Friday easier (52%)

° Better able to make plans while they’re on the go (47%);

° Avoiding long check-out lines by using apps specifically designed for that purpose (46%);

° Easier to take and share pictures of gifts they would like for themselves (33%);

° Instantly share cute or embarrassing holiday videos or pictures with distant relatives and friends through social media (28%).
 
A majority of Americans (61%) admitted they will rely on mobile apps and websites over traditional newspapers and TV this year, with holiday shopping being the number one choice (36%). 

-- Dennis Sellers

 
AAPL
$128.54
Apple Inc.
-0.82
GOOG
$573.37
Google Inc.
-0.27
MSFT
$43.06
Microsoft Corpora
-0.23
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Warner Bros. Interactive Entertainment A...
Warner Bros. has some exciting games coming down the pipe! | Read more »
GDC 2015 – Star Trek Timelines will Prob...
GDC 2015 – Star Trek Timelines will Probably Make Your Inner Trekkie Squeal With Glee Posted by Rob Rich on March 4th, 2015 [ permalink ] Any popular fictional universe has its fair share of fan fiction – where belo | Read more »
Protect Yourself from an Onslaught of Ca...
Surprise Attack Games has announced a Cat-astrophic new physics puzzler called Fort Meow! In the game, a young girl named Nia finds her grandfather’s journal which triggers an all mighty feline attack! Why do the cats want the journal? Who knows, but you’ll have to protect it with pillow forts and over twenty items to discover. As you read the... | Read more »
GDC 2015 – Jelly Reef will be Game Oven’...
GDC 2015 – Jelly Reef will be Game Oven’s Last Hurrah, and it Seems like a Good Note to Go Out on Posted by Rob Rich on March 4th, 2015 [ permalink ] It’s sad knowing that Game Oven ( | Read more »
daWindci Deluxe Review
daWindci Deluxe Review By Campbell Bird on March 4th, 2015 Our Rating: :: BLUSTERY PUZZLESUniversal App - Designed for iPhone and iPad This updated puzzle game offers some creative gameplay and new mechanics, but still suffers from difficult controls.   | Read more »
Dungeon Hunter 5 Coming on March 12
Gameloft has excitedly announced that Dungeon Hunter 5 is on its way! Once again, you will adventure across the land of Valenthia exploring dungeons and fighting monsters. The game will have a new asynchronous multiplayer mode called Strongholds which lets you create a customizable base that you can defend and raid your opponents bases. | Read more »
GDC 2015 – The Sandbox 2 is Coming, and...
GDC 2015 – The Sandbox 2 is Coming, and Now it has Textures! | Read more »
Warner Bros. Interactive Announces Mort...
Mortal Kombat X, by Warner Bros. and NetherRealm Studios, will be a a free-to-play fighting/card-battle Mortal Kombat game. The game promises card collecting, multiplayer team combat, classic characters such as Scorpion, Sub-Zero and Raiden, and the ever popular fatalities that made the series famous. | Read more »
GDC 2015 – Piloteer is Whitaker Trebella...
GDC 2015 – Piloteer is Whitaker Trebella’s Latest Project, and it’s Definitely Something DIfferent Posted by Rob Rich on March 3rd, 2015 [ permalink ] You know | Read more »
PangoLand Review
PangoLand Review By Amy Solomon on March 3rd, 2015 Our Rating: :: COME VISIT PANGO AND FRIENDSUniversal App - Designed for iPhone and iPad PangoLand is an open-ended world full of familiar characters, bright colors and interactive appeal.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.