Americans: online stores more appealing for holiday shopping
TweetFollow Us on Twitter

Americans: online stores more appealing for holiday shopping

SOASTA, which specializes in cloud and mobile testing, says, according to its "2012 Holiday and the Economy" survey of 2,346 American adults aged 18 and older, conducted online on its behalf by Harris Interactive, a majority (51%) of Americans will be shopping online this year because of the bad economy. 

This sentiment rang strongest with those 18-44 (55%), especially with women in that age group (64% for women 18-34; 57% for women 34-44).  Economic pessimism is so pronounced that only 2% of Americans don’t believe the economy is bad.
 
"The results of our Holiday and the Economy Survey have shown that more Americans will be relying on retailers’ online mobile and web presence for holiday shopping due to the bad economy than not," says Tom Lounibos, SOASTA CEO.  "With millions of Americans planning on using these websites, it’s more important than ever that they are fully optimized to make sure shoppers get the best experience possible.  SOASTA’s CloudTest Technology makes certain that every web site and mobile site is at its best, so shoppers get the online experience they are looking for."
 
Out of the Americans who plan on shopping online because of the bad economy, 71% of them believe there are better and/or more deals online than in the stores.  A majority of Americans (53%) say they plan on shopping online because they don’t want to spend money on gas driving from store to store.  Some holiday shoppers said it’s easier to track spending so they stay within budget (32%) while others liked using cash-back websites like Ebates (20%) so they could save more money. 

Others admitted that online shopping was best because they work so many hours they don’t have time to shop in stores (20%) while 31% of Americans say they will shop online because they believe the bad economy will "bring out the crazy" in people at physical stores and they want to avoid them. 
 
Most Americans (68%) said mobile apps will make the holidays better this year for reasons such as:

° Finding deals for Cyber Monday and Black Friday easier (52%)

° Better able to make plans while they’re on the go (47%);

° Avoiding long check-out lines by using apps specifically designed for that purpose (46%);

° Easier to take and share pictures of gifts they would like for themselves (33%);

° Instantly share cute or embarrassing holiday videos or pictures with distant relatives and friends through social media (28%).
 
A majority of Americans (61%) admitted they will rely on mobile apps and websites over traditional newspapers and TV this year, with holiday shopping being the number one choice (36%). 

-- Dennis Sellers

 
AAPL
$115.31
Apple Inc.
+6.17
GOOG
$510.00
Google Inc.
-8.63
MSFT
$41.19
Microsoft Corpora
-1.47
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Storm & Skye – Magical Adventure Sto...
Storm & Skye – Magical Adventure Story For Kids Review By Amy Solomon on January 28th, 2015 Our Rating: iPhone App - Designed for the iPhone, compatible with the iPad The first book in the Storm & Skye series includes wonderful storytelling, narration and illustrations.   | Read more »
New WOTA: U-Boat Compass ‘Wets’ Your App...
New WOTA: U-Boat Compass ‘Wets’ Your Appetite for WOTA: Wolves of the Atlantic. Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Warship Solitaire Review
Warship Solitaire Review By Nadia Oxford on January 27th, 2015 Our Rating: :: A WAR OF NUMBERSUniversal App - Designed for iPhone and iPad Warship Solitaire might lack frills and looks, but it offers some thought provoking strategizing.   | Read more »
Keep Track of Your Hectic Work Schedule...
Keep Track of Your Hectic Work Schedule With Shifts Posted by Jessica Fisher on January 27th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All Star Quarterback Review
All Star Quarterback Review By Campbell Bird on January 27th, 2015 Our Rating: :: PLAY YOUR PARTUniversal App - Designed for iPhone and iPad Train your way to the Super Bowl in this free-to-play sports management game.   | Read more »
Sentinel 4: Dark Star Adds New Campaign...
Sentinel 4: Dark Star Adds New Campaign and More Posted by Ellis Spice on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Wheel & Deal Review
Wheel & Deal Review By Tre Lawrence on January 27th, 2015 Our Rating: :: SIMPLE FUNUniversal App - Designed for iPhone and iPad A simple arcade shooter that has a retro feel.   | Read more »
Join the NAVY in a Big New Update for WW...
Join the NAVY in a Big New Update for WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Earthworm Alchemy Review
Earthworm Alchemy Review By Campbell Bird on January 27th, 2015 Our Rating: :: FEED THE WORMUniversal App - Designed for iPhone and iPad Feed this funny looking worm and dodge bombs in this charming, free-to-play arcade game.   | Read more »
Graphic Novel App netwars – The Butterfl...
Graphic Novel App netwars – The Butterfly Attack has Received Some New Episodes Posted by Jessica Fisher on January 27th, 2015 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.