Americans: online stores more appealing for holiday shopping
TweetFollow Us on Twitter

Americans: online stores more appealing for holiday shopping

SOASTA, which specializes in cloud and mobile testing, says, according to its "2012 Holiday and the Economy" survey of 2,346 American adults aged 18 and older, conducted online on its behalf by Harris Interactive, a majority (51%) of Americans will be shopping online this year because of the bad economy. 

This sentiment rang strongest with those 18-44 (55%), especially with women in that age group (64% for women 18-34; 57% for women 34-44).  Economic pessimism is so pronounced that only 2% of Americans don’t believe the economy is bad.
 
"The results of our Holiday and the Economy Survey have shown that more Americans will be relying on retailers’ online mobile and web presence for holiday shopping due to the bad economy than not," says Tom Lounibos, SOASTA CEO.  "With millions of Americans planning on using these websites, it’s more important than ever that they are fully optimized to make sure shoppers get the best experience possible.  SOASTA’s CloudTest Technology makes certain that every web site and mobile site is at its best, so shoppers get the online experience they are looking for."
 
Out of the Americans who plan on shopping online because of the bad economy, 71% of them believe there are better and/or more deals online than in the stores.  A majority of Americans (53%) say they plan on shopping online because they don’t want to spend money on gas driving from store to store.  Some holiday shoppers said it’s easier to track spending so they stay within budget (32%) while others liked using cash-back websites like Ebates (20%) so they could save more money. 

Others admitted that online shopping was best because they work so many hours they don’t have time to shop in stores (20%) while 31% of Americans say they will shop online because they believe the bad economy will "bring out the crazy" in people at physical stores and they want to avoid them. 
 
Most Americans (68%) said mobile apps will make the holidays better this year for reasons such as:

° Finding deals for Cyber Monday and Black Friday easier (52%)

° Better able to make plans while they’re on the go (47%);

° Avoiding long check-out lines by using apps specifically designed for that purpose (46%);

° Easier to take and share pictures of gifts they would like for themselves (33%);

° Instantly share cute or embarrassing holiday videos or pictures with distant relatives and friends through social media (28%).
 
A majority of Americans (61%) admitted they will rely on mobile apps and websites over traditional newspapers and TV this year, with holiday shopping being the number one choice (36%). 

-- Dennis Sellers

 
AAPL
$531.70
Apple Inc.
+0.53
GOOG
$534.81
Google Inc.
+6.19
MSFT
$39.99
Microsoft Corpora
+0.05
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Zeebox is Now Beamly TV – Still Offers t...
Zeebox is Now Beamly TV – Still Offers the Same Social Networking TV Fun, Plus a New Look Posted by Rob Rich on April 22nd, 2014 [ permalink ] | Read more »
Bandai Namco Unveils Upcoming Slate of M...
At their recent Global Gamers’ Day event, Bandai Namco was largely focused on their console and PC offerings for the upcoming year. However mobile still had a small presence, with some upcoming titles revealed by the company – though few were in a playable state at this time. Windows screenshot, may not be representative of iOS gameplay | Read more »
The Story Behind Grammar Girl’s Grammar...
Learning is so much more rewarding when it’s also fun. That’s part of the reason why recent educational app, Grammar Pop HD, garnered such a positive review from us last week. The brainchild of Mignon Fogarty, otherwise known as Grammar Girl, we were lucky enough to have a chat with her to find out more on how the game, as well as the persona,... | Read more »
Pinnacle Studio for iPhone Review
Pinnacle Studio for iPhone Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: SIMPLY POWERFULiPhone App - Designed for the iPhone, compatible with the iPad Video editing while on the move has never been so convenient.   | Read more »
Taste Savant Review
Taste Savant Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: TASTY RECOMMENDATIONSiPhone App - Designed for the iPhone, compatible with the iPad In need of some new restaurant recommendations? This app will be ideal, with curated reviews of many establishments in New York, Los Angeles, Boston, and Chicago.   | Read more »
Where’s My Water? Featuring XYY Adds Mor...
Where’s My Water? Featuring XYY Adds More Than Just Sheep to the Liquid Physics Puzzler Posted by Rob Rich on April 22nd, 2014 [ permalink ] | Read more »
FarmVille 2: Country Escape Review
FarmVille 2: Country Escape Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: STEADY FARMINGUniversal App - Designed for iPhone and iPad FarmVille is bigger and brighter than ever before, but don’t expect it to sway you if you’re a non believer.   | Read more »
Doctor Who: Legacy receives big update,...
Doctor Who: Legacy receives big update, adds Perk System and more Posted by Tre Lawrence on April 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Strongarm Universal Mount Hardware Revie...
Made by: Viatek Price: $14.99 for 2 Hardware/iOS Integration Rating: 3.5 out of 5 stars Usability Rating: 4 out of 5 stars Reuse Value Rating: 3.75 out of 5 stars Build Quality Rating: 3.5 out of 5 stars Overall Rating: 3.69 out of 5 stars | Read more »
Boxer Review
Boxer Review By Campbell Bird on April 21st, 2014 Our Rating: :: KO YOUR INBOXUniversal App - Designed for iPhone and iPad Turn your inbox into a task list or tune it to your own needs with this highly customizable, user friendly mailbox app.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.