What if Apple spent even more on R&D?
TweetFollow Us on Twitter

What if Apple spent even more on R&D?


When we think of Apple, we think of a company that spends a big hunk of its profits on research and development as it develops the Next Big Thing. Well, perhaps not so much.

In a recent "MacLife" column, Rik Myslewski pointed out that Apple has about USS$117 billion in the bank, and its R&D budget for the previous fiscal quarter was 0.75% of that amount. In contrast, IBM had $11.2 billion in cash and spent 14.6% of that on research and development.

And a recent "CNET" column -- see http://crave.cnet.co.uk/mobiles/apple-spends-more-on-patents-than-randd-... -- points out that Apple now spends more money on patenting stuff "than it does on coming up with new ideas."

Admittedly, the whole patent situation is out of control and needs to be fixed (but that's a column for another day), so Apple has to spend lots of moolah protecting its ideas. Still ... what if Apple were to increase its R&D budget to 5% of its quarterly profits -- in other words more than quadrupling its research and development outlay.

What could Apple come up with if it spend even more cash on innovative ideas?

Would iOS 6 Maps work better?

Would we see an Apple-developed iCar?

Would we see some truly ground-breaking Macs?

Would our iPhones levitate to us when we willed them to do so?

Maybe nothing would be that different. Still, if Apple accomplishes all the incredible things it does with 0.75% of its cash value, imagine if that figure were 2%. Or 5%. Or 10%.

-- Dennis Sellers

 
AAPL
$105.22
Apple Inc.
+0.39
GOOG
$539.78
Google Inc.
-4.20
MSFT
$46.13
Microsoft Corpora
+1.11
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Rami Ismail Opens Up distribute​() for D...
Rami Ismail Opens Up distribute​() for Developers Posted by Jessica Fisher on October 24th, 2014 [ permalink ] Rami Ismail, Chief Executive of Business and Development at indie game studio | Read more »
Great Hitman GO Goes on Sale and Gets Ne...
Great Hitman GO Goes on Sale and Gets New Update – Say That Three Times Fast Posted by Jessica Fisher on October 24th, 2014 [ permalink ] | Read more »
Rival Stars Basketball Review
Rival Stars Basketball Review By Jennifer Allen on October 24th, 2014 Our Rating: :: RESTRICTIVE BUT FUNUniversal App - Designed for iPhone and iPad Rival Stars Basketball is a fun mixture of basketball and card collecting but its energy system will annoy.   | Read more »
Rubicon Development Makes Over a Dozen o...
Rubicon Development Makes Over a Dozen of Their Games Free For This Weekend Only Posted by Jessica Fisher on October 24th, 2014 [ permalink ] | Read more »
I Am Dolphin Review
I Am Dolphin Review By Jennifer Allen on October 24th, 2014 Our Rating: :: NEARLY FIN-TASTICUniversal App - Designed for iPhone and iPad Swim around and eat nearly everything that moves in I Am Dolphin, a fun Ecco-ish kind of game.   | Read more »
nPlayer looks to be the ultimate choice...
Developed by Newin Inc, nPlayer may seem like your standard video player – but is aiming to be the best in its field by providing high quality video play performance and support for a huge number of video formats and codecs. User reviews include quotes such as “I have tested many apps but this one is my only official player for all my iDevice,” “I... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch Review By Jennifer Allen on October 24th, 2014 Our Rating: :: CLASSY STORYTELLINGUniversal App - Designed for iPhone and iPad Fighting Fantasy: Caverns of the Snow Witch is a sterling release from Tin Man Games, as per usual.   | Read more »
A Few Days Left (Games)
A Few Days Left 1.01 Device: iOS Universal Category: Games Price: $3.99, Version: 1.01 (iTunes) Description: Screenshots are in compliance to App Store's 4+ age rating! Please see App Preview for real game play! **Important: Make sure your device is supported! A Few Days Left supports iPhone 4s or newer, iPad 3 or newer. The... | Read more »
Toca Boo (Education)
Toca Boo 1.0.2 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.2 (iTunes) Description: BOO! Did I scare you!? My name is Bonnie and my family loves to spook! Do you want to scare them back? Follow me and I'll show you how!SCARE | Read more »
Intuon (Games)
Intuon 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Join the battle with your intuition in a new hardcore game Intuon! How well do you trust your intuition? Can you find a needle in a haystack? Can you reveal the truth among the lies? Intuition is your weapon!* Challenge!* Guess!* Win... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.