What if Apple spent even more on R&D?
TweetFollow Us on Twitter

What if Apple spent even more on R&D?


When we think of Apple, we think of a company that spends a big hunk of its profits on research and development as it develops the Next Big Thing. Well, perhaps not so much.

In a recent "MacLife" column, Rik Myslewski pointed out that Apple has about USS$117 billion in the bank, and its R&D budget for the previous fiscal quarter was 0.75% of that amount. In contrast, IBM had $11.2 billion in cash and spent 14.6% of that on research and development.

And a recent "CNET" column -- see http://crave.cnet.co.uk/mobiles/apple-spends-more-on-patents-than-randd-... -- points out that Apple now spends more money on patenting stuff "than it does on coming up with new ideas."

Admittedly, the whole patent situation is out of control and needs to be fixed (but that's a column for another day), so Apple has to spend lots of moolah protecting its ideas. Still ... what if Apple were to increase its R&D budget to 5% of its quarterly profits -- in other words more than quadrupling its research and development outlay.

What could Apple come up with if it spend even more cash on innovative ideas?

Would iOS 6 Maps work better?

Would we see an Apple-developed iCar?

Would we see some truly ground-breaking Macs?

Would our iPhones levitate to us when we willed them to do so?

Maybe nothing would be that different. Still, if Apple accomplishes all the incredible things it does with 0.75% of its cash value, imagine if that figure were 2%. Or 5%. Or 10%.

-- Dennis Sellers

 
AAPL
$93.99
Apple Inc.
+0.29
GOOG
$682.40
Alphabet Inc.
-0.71
MSFT
$50.50
Microsoft Corporation
+0.81
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

The best scanner app on mobile
People always say that the best camera is the one you have with you. Well, the same is true with scanners, and your phone can be a pretty great tool for scanning receipts and other documents while you're on the go. [Read more] | Read more »
MARVEL Avengers Academy guide - How to g...
MARVEL Avengers Academy lets you build your own superhero school and fill it with heroes from the Marvel universe. It can be a little slow going to get your school's attendance up though, so we've gathered together somesome tips to help you do this more quickly. [Read more] | Read more »
Shadow Blade: Reload guide - How to hack...
Shadow Blade: Reload is the kind of action-platformer that would have happily sucked up hours of your time on a console a few years back.Now, you can take it with you wherever you go, and its mobile conversion is not too shabby at all. To help you out, we’ve got some great tips and tricks on how to get the edge in battle. [Read more] | Read more »
Tomb of the Mask guide - How to increase...
Tomb of the Mask is a great endless arcade game from Happymagenta in which quick reflexes and a persistent attitude can go a long way toward earning a top score. Check out these tips to see if you can give yourself an edge on the leaderboards. [Read more] | Read more »
Smooth Operator! (Games)
Smooth Operator! 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Smooth Operator is a weird, weird two-player kissing game.Squeeze in for 2 player fun on a single iPad, creating awkward faux-intimacy. Get really, really close to play on an iPhone! | Read more »
Sinless: Remastered (Games)
Sinless: Remastered 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
_PRISM Guide - How to solve those puzzle...
_PRISM is a rather delightful puzzle game that’s been tailor made for touch screens. While part of the fun is figuring things out as you go along, we thought we’d offer you a helping hand at getting in the right mindset. Don’t worry about messing up [Read more] | Read more »
Fractal Space (Games)
Fractal Space 1.3.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.3.1 (iTunes) Description: Live the memorable experience of Fractal Space, a unique first person adventure & puzzle game by Haze Games! Will you solve the mysteries of this station and get out alive? This, my friend, is up to you... | Read more »
Set off on an adventure through the Cand...
Like match three puzzlers? If so, Jelly Blast, the innovative iOS and Android game which launched last year, is worth a look. Jelly Blast sees you head off on an epic adventure through the Candy Kingdom with your friends Lily, Mr. Hare, and Mr. Rabbit, as you visit a variety of sweet treat-inspired locations. [Read more] | Read more »
Ellipsis - Touch. Explore. Survive. (...
Ellipsis - Touch. Explore. Survive. 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.