iOS now accounts for 62% of mobile ad impressions
TweetFollow Us on Twitter

iOS now accounts for 62% of mobile ad impressions


Velti, a provider of mobile marketing and advertising technology, released its September "State of Mobile Advertising" report, which shows that iOS gained a 5% market share lead over Android and now accounts for 62% of mobile ad impressions (compared to Android’s 38%).

Velti also reports that just under half of all iPhone 5 impressions came from the U.S., followed by Japan with 14% , and the UK with eight percent of impressions. Additionally, Velti data reveals that, although iOS 6 saw quick adoption among a large amount of users, 11% of users have opted not to upgrade to the operating system and remain using iOS 4.

"In July and August, Android held prevalent market share in a year that was previously dominated by iOS -- but September marks an end to this trend," says Krishna Subramanian, CMO of Velti. "We are seeing a pattern that leads us to believe the shift back to iOS domination is a result of the iOS 6 release and iPhone 5 launch. In fact, this is similar to the change we saw directly after the iPhone 4S release, when iOS volume also spiked by 5%."

Velti’s September report also reveals insight into engagement patterns of iPhone 5 early adopters. Consumers were eager to try out their favorite apps on their new devices. Velti’s data shows consumers spent 27% of their time on social networking applications, followed by games (22%) and entertainment and utility apps (13 percent%).

Despite Apple’s prevalence in the U.S. and excitement around the iPhone 5 launch, other regions are not necessarily following suit. The new Velti data shows that Samsung is the clear leader in its home market of Korea, and it is the #1 smartphone, with a sizeable margin, in impression share there. Apple’s devices are relegated to the third and fifth places in the country (iPhone 3 and iPhone 4 respectively). Other notable data from the report includes:

° Samsung’s Galaxy S III: Samsung’s Galaxy S III entered the top five devices on the exchange this month, capturing 1% of all impressions.

° AT&T leads U.S. carriers with over half of all iPhone impressions. Verizon comes in second with just under a third of impression volume.

Data for this report is taken from the Mobclix Exchange, which sits at the intersection of 33,500+ apps and 45+ ad networks. To download the full report, please visit www.velti.com/data_reports.html .

 
AAPL
$128.95
Apple Inc.
+3.80
GOOG
$537.90
Google Inc.
+0.56
MSFT
$48.66
Microsoft Corporation
+0.02
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Play Endless Golf in Flick Golf Free...
Full Fat has released a new update for Flick Golf! Free. The ‘Eliminator’ update brings a whole new way to play with its endless round. [Read more] | Read more »
The Enchanted Cave 2 (Games)
The Enchanted Cave 2 2.1 Device: iOS Universal Category: Games Price: $2.99, Version: 2.1 (iTunes) Description: Delve into a strange cave with a seemingly endless supply of treasure, strategically choosing your battles to gather as much treasure as possible! | Read more »
Crystal Siege is on Sale With a New Univ...
Crystal Siege,  FDG Entertainment's RPG  Tower Defense game, has gone universal in its latest update. [Read more] | Read more »
Platforming Action RPG Swordigo is Curre...
Touch Foo's 2D action-platformer, Swordigo, is free for a limited time on the App Store. Now you can run, jump, and slash your way through adventure for absolutely nothing. [Read more] | Read more »
Watch This Homerun Slides into Home on t...
Eyes Wide Games has launched their one-touch baseball game, Watch This Homerun, for the Apple Watch. [Read more] | Read more »
Disney Celebrates May 4th With Galaxy Si...
For Star Wars Day, May 4, join Disney Interactive and Lucasfilm as they celebrate with a whole lot of in=-app sales for their Star Wars apps. [Read more] | Read more »
Oh My Pixel! We Go Hands-on With The Kni...
I recently had a chance to play around with the upcoming Knights of Pen & Paper 2 from Paradox Interactive. I was a huge fan of the first game, so I had a lot of expectations going into it - and I wasn't disappointed. The game has gotten some serious upgrades including a sweet jump to 16bit graphics, new dynamically generated dungeons, and... | Read more »
Throw Out Your Stylus and Sketch With Pe...
Penpoint Drawing, by Damin Liu,  is a new creative drawing app that uses your finger as your stylus. [Read more] | Read more »
Oceanhouse has Released Just So Thankful...
Oceanhouse Media, makers of digital book apps, are celebrating Mother's Day with a giveaway and a new app. [Read more] | Read more »
Get Dressed, the Virtual Wardrobe App fo...
Dressed, by  Kabuki Vision, is one of the first fashion apps for the Apple Watch. It pairs your watch with your iPhone to let you browse garments from your closet and mix and match them to create the perfect outfit. To add new pieces you just use the iPhone app to import images from the web, photo library, camera, or from a set of built-in... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.