iOS now accounts for 62% of mobile ad impressions
TweetFollow Us on Twitter

iOS now accounts for 62% of mobile ad impressions


Velti, a provider of mobile marketing and advertising technology, released its September "State of Mobile Advertising" report, which shows that iOS gained a 5% market share lead over Android and now accounts for 62% of mobile ad impressions (compared to Android’s 38%).

Velti also reports that just under half of all iPhone 5 impressions came from the U.S., followed by Japan with 14% , and the UK with eight percent of impressions. Additionally, Velti data reveals that, although iOS 6 saw quick adoption among a large amount of users, 11% of users have opted not to upgrade to the operating system and remain using iOS 4.

"In July and August, Android held prevalent market share in a year that was previously dominated by iOS -- but September marks an end to this trend," says Krishna Subramanian, CMO of Velti. "We are seeing a pattern that leads us to believe the shift back to iOS domination is a result of the iOS 6 release and iPhone 5 launch. In fact, this is similar to the change we saw directly after the iPhone 4S release, when iOS volume also spiked by 5%."

Velti’s September report also reveals insight into engagement patterns of iPhone 5 early adopters. Consumers were eager to try out their favorite apps on their new devices. Velti’s data shows consumers spent 27% of their time on social networking applications, followed by games (22%) and entertainment and utility apps (13 percent%).

Despite Apple’s prevalence in the U.S. and excitement around the iPhone 5 launch, other regions are not necessarily following suit. The new Velti data shows that Samsung is the clear leader in its home market of Korea, and it is the #1 smartphone, with a sizeable margin, in impression share there. Apple’s devices are relegated to the third and fifth places in the country (iPhone 3 and iPhone 4 respectively). Other notable data from the report includes:

° Samsung’s Galaxy S III: Samsung’s Galaxy S III entered the top five devices on the exchange this month, capturing 1% of all impressions.

° AT&T leads U.S. carriers with over half of all iPhone impressions. Verizon comes in second with just under a third of impression volume.

Data for this report is taken from the Mobclix Exchange, which sits at the intersection of 33,500+ apps and 45+ ad networks. To download the full report, please visit www.velti.com/data_reports.html .

 
AAPL
$107.18
Apple Inc.
-0.16
GOOG
$551.43
Google Inc.
+2.10
MSFT
$46.18
Microsoft Corpora
-0.44
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Naailde the Witch Review
Naailde the Witch Review By Amy Solomon on October 30th, 2014 Our Rating: :: PITCH-PERFECT STORYTELLINGUniversal App - Designed for iPhone and iPad Marvelous storytelling, narration, and moving illustrations make this storybook worth a download.   | Read more »
1st & Goal Review
1st & Goal Review By Andrew Fisher on October 30th, 2014 Our Rating: :: FOR THE D&D LOVING QBUniversal App - Designed for iPhone and iPad 1st & Goal is a board gamer’s football game, a football fan’s board game, and well worth a look.   | Read more »
French Developer Pated Unveils Seashine
French Developer Pated Unveils Seashine Posted by Ellis Spice on October 30th, 2014 [ permalink ] French one-man studio Pated has unveiled Seashine, “a poetic journey into the abyss.” Players take on the role of a jellyfish strugglin | Read more »
Agents of Storm: Tips, Tricks, and Strat...
Calling all agents: Would you like to see what we thought of this rather pretty base builder? Check out our Agents of Storm review! Have you downloaded Agents of Storm, been bowled over by the graphics, and aren’t quite sure what to do next? Never fear, for we’re here with some handy tips and tricks to help any beginner get started!   Diamonds Are... | Read more »
Any.DO 2.0 Hopes to Help Manage Producti...
Any.DO 2.0 Hopes to Help Manage Productivity Posted by Ellis Spice on October 30th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Base Busters Review
Base Busters Review By Jennifer Allen on October 30th, 2014 Our Rating: :: FUN BUT RESTRICTED MIXUniversal App - Designed for iPhone and iPad Mixing up two forms of tower defense gaming and collectible cards, Base Busters is a fun mix that’s restricted by freemium elements.   | Read more »
Sumptus - Personal Expense Tracker in Yo...
Sumptus - Personal Expense Tracker in Your Pocket 1.0 Device: iOS iPhone Category: Finance Price: $3.99, Version: 1.0 (iTunes) Description: Sumptus - a personal finance assistant in your pocket. It’s an ultimate expense tracker designed to add expenses quickly and simplify your budget management. | Read more »
Meat Factory (Games)
Meat Factory 0.1 Device: iOS Universal Category: Games Price: $.99, Version: 0.1 (iTunes) Description: Meat factory harks back to the old days of the game and watch. Easy to pick up and play, but hard to score big. With cute visuals, simple controls and a retro music, Meat Factory is addictive and nostalgic. | Read more »
Medford Asylum: Paranormal Case - Hidden...
Medford Asylum: Paranormal Case - Hidden Object Adventure (Full) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Uncover the mystery of Medford City asylum! | Read more »
Secret Files Sam Peters (Games)
Secret Files Sam Peters 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: [ After the successful iOS release of Secret Files Tunguska, the acclaimed point and click adventure Secret Files Sam Peters has now found its way onto the App Store, too -- fully optimized for iPhone, iPad and... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.