Tablets have reinvented American's relationship with print
TweetFollow Us on Twitter

Tablets have reinvented American's relationship with print

I'm not yet ready to get all my books at Apple's iBookstore or Amazon (too hard to share 'em), but I've pretty much gone all digital when it comes to newspapers, preferring to read 'em on my iPad. Evidently, I'm not alone.

ComScore (www.comscore.com), a company that "measures the digital world," recently released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly two in five U.S. tablet owners read newspapers and/or magazines on their device in August, with one in 10 reading publications almost daily.

"Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones," says Mark Donovan, comScore senior vice president of Mobile. "In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers."

Kindle Fire users demonstrated the greatest tendency to read newspapers, with 39.2 % doing so in August, slightly edging out iPad at 38.3%. NOOK Tablet owners boasted the greatest percentage of high-frequency newspaper readers with 13.4% doing so on a near daily basis.

Magazines/periodicals showed even higher readership rates than newspapers with 39.6% of tablet owners reading magazines on their device during the month. Kindle Fire owners once again showed the highest readership rate at 43.9%, followed by iPad users at 40.3%.

ComScore's analysis into readership demographics revealed that newspaper and magazine tablet audiences closely resembled one another in gender, age and household income distribution. Across both newspapers and magazines, readers were significantly more likely to be male. Newspaper audiences were 17% more likely to be male compared to an average tablet owner, while magazine audiences were 11% more likely to be male.

People between the ages of 25-34 represented the highest share of readers, accounting for 27.4% of newspaper consumers and 28.2% of magazine/periodical consumers, while people age 35-44 accounted for one in five readers in both categories. More than half of readers had a household income of $75k or greater, while those in the highest income segment of $100k or greater skewed most heavily toward readership.

-- Dennis Sellers

 
AAPL
$99.76
Apple Inc.
+2.09
GOOG
$520.84
Google Inc.
+9.67
MSFT
$44.08
Microsoft Corpora
+0.45
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: October 13-17, 201...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check out the Reviews Archive for every single review we’ve ever written. Pokemon TCG   | Read more »
Angry Birds Transformers Review
Angry Birds Transformers Review By Jennifer Allen on October 20th, 2014 Our Rating: :: TRANSFORMED BIRDSUniversal App - Designed for iPhone and iPad Transformed in a way you wouldn’t expect, Angry Birds Transformers is a quite entertaining auto-runner.   | Read more »
GAMEVIL Announces the Upcoming Launch of...
GAMEVIL Announces the Upcoming Launch of Mark of the Dragon Posted by Jessica Fisher on October 20th, 2014 [ permalink ] Mark of the Dragon, by GAMEVIL, put | Read more »
Interview With the Angry Birds Transform...
Angry Birds Transformers recently transformed and rolled out worldwide. This run-and-gun title is a hit with young Transformers fans, but the ample references to classic Transformers fandom has also earned it a place in the hearts of long-time admirers of Optimus Prime. Nick Harper (Game Director for Exient Entertainment) and Mika Rahko (Executive... | Read more »
Find Free Food on Campus with Ypay
Find Free Food on Campus with Ypay Posted by Jessica Fisher on October 20th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Strung Along Review
Strung Along Review By Jordan Minor on October 20th, 2014 Our Rating: :: GOT NO STRINGSUniversal App - Designed for iPhone and iPad A cool gimmick and a great art style keep Strung Along from completely falling apart.   | Read more »
P2P file transferring app Send Anywhere...
File sharing services like Dropbox have security issues. Email attachments can be problematic when it comes to sharing large files. USB dongles don’t fit into your phone. Send Anywhere, a peer-to-peer file transferring application, solves all of the problems listed above by enabling you to send and receive all types of files of any size. | Read more »
Zero Age Review
Zero Age Review By Jordan Minor on October 20th, 2014 Our Rating: :: MORE THAN ZEROiPad Only App - Designed for the iPad With its mind-bending puzzles and spellbinding visuals, Zero Age has it all.   | Read more »
Hay Ewe Review
Hay Ewe Review By Campbell Bird on October 20th, 2014 Our Rating: :: SAVE YOUR SHEEPLEUniversal App - Designed for iPhone and iPad Pave the way for your flock in this line drawing puzzle game from the creators of Worms.   | Read more »
My Very Hungry Caterpillar (Education)
My Very Hungry Caterpillar 1.0.0 Device: iOS Universal Category: Education Price: $3.99, Version: 1.0.0 (iTunes) Description: Care for your very own Very Hungry Caterpillar!My Very Hungry Caterpillar will captivate you as he crawls across the screen! Have fun playing together, help him explore, pick him up, or take a peek into his... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.