Should Apple have stuck with Google Maps?
TweetFollow Us on Twitter

Should Apple have stuck with Google Maps?


By Rob James

The recent Google Maps controversy has been a rare misstep for Apple. The company’s proprietary maps app was intended to replace Google Maps as the default map service for iOS 6 and the iPhone 5, but came with multiple bugs, ranging from missing locations to wrong directions.

Problems with the app have led to suggestions that Apple should have stuck with Google Maps, which remains the leading option for users in terms of updates and detail for different platforms. However, while looking at Apple Maps’ problems, and the backpedalling that has taken place in the past few weeks, it is possible to suggest a future for a Google Maps-less Apple.

Apple’s motivation for switching to their own maps app was, perhaps understandably, affected by their handing over of a lucrative license to Google for every iOS device that used their rivals’ app. However, and despite being pitched as an advanced maps app, Apple Maps has been roundly criticized for its bugs, which notably include a furniture museum being located in a river.

The September launch of the app saw an initial 35% of user downloads sink to 4%. Apple has since publicly apologized for their mistakes with the app, and have gone as far as to recommend other apps, including Google Maps.

In Apple’s defense, part of the problem with Apple Maps comes down to its rapid development and issues with Tom Tom, who were responsible for co-developing it. However, the main flaw to Apple’s approach sees to have been an arrogance over competing with Google Maps, which has been the go-to app for everything from laptops to business mobile devices.

In this context, Apple may have been better off avoiding the embarrassment they’ve suffered by maintaining a compromise agreement with Google. There is a sense, though, that Apple’s future will still involve their own maps apps, albeit with some major upgrades.

An important thing to remember with Apple Maps is that it is improving, with one of the advantages of continual upgrades being that early bugs are being fixed. This is the case with most new apps, and Apple’s main mistake appears to have been to build up expectations too soon for what is arguably still a beta product. There’s also a lot to like about Apple Maps’ interface, which has a particularly striking top-down 3D mode. Moreover, the Apple Maps apology is less embarrassing than the public climbdown that followed "antennagate" with poor phone signals a few years ago.

For the time being, at least, Apple will continue to offer its users the choice of downloading Google Maps -- which they always had the option to do. Work will continue on Apple Maps, though, which will mean that Apple’s faith in their design and technology is likely to be vindicated.

Apple Maps is a rare blunder from the company, but one that they’ll focus a lot of energy into repairing as soon as possible. The consumer will benefit from this competition with Google Maps having to upgrade faster and refine what is already a sizeable advantage over Apple to demonstrate their superiority in the future.

Rob James is self-employed and recommends (www.dclmobile.co.uk/) business mobiles by Distinct Connections, for all your mobile needs. He uses Internet marketing to promote himself, and recommend you optimise your site for mobiles too. He can usually be found blogging about mobile related topics, and loves checking out the latest gadgets.

 
AAPL
$98.15
Apple Inc.
-0.23
GOOG
$587.42
Google Inc.
+1.81
MSFT
$43.58
Microsoft Corpora
-0.31
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Empire Manager (Games)
Empire Manager 1.0 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: Become ruler of an empire. Manage your economy, develop technology, hire an army and conquer the world in this addictive turn-based strategy game. | Read more »
Empire Manager HD (Games)
Empire Manager HD 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Become ruler of an empire. Manage your economy, develop technology, hire an army and conquer the world in this addictive turn-based strategy game. | Read more »
Star Admiral Review
Star Admiral Review By Rob Thomas on July 30th, 2014 Our Rating: :: ADMIRABLE ADMIRALSUniversal App - Designed for iPhone and iPad While this new digital CCG may feel a bit familiar, Star Admiral offers a sci-fi twist and galaxy’s worth of solid gameplay for free.   | Read more »
Zap! Pow! Become a Badass Wizard in Phan...
Zap! Pow! | Read more »
Urban Trial Freestyle Review
Urban Trial Freestyle Review By Blake Grundman on July 30th, 2014 Our Rating: :: RIDIN' DIRTYUniversal App - Designed for iPhone and iPad A rough ride that has trouble keeping its wheels on the track.   | Read more »
Take Note! Noteshelf Has Recieved a Big...
Take Note! Noteshelf Has Recieved a Big Update. Posted by Jessica Fisher on July 30th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Cubama Review
Cubama Review By Nadia Oxford on July 30th, 2014 Our Rating: :: TETRIIIIIS IIIIIN SPAAAAACE!Universal App - Designed for iPhone and iPad With its addictive challenge and interesting premise, Cubama is frantic screen-tapping fun.   | Read more »
Become a Guardians of Galactic Peace Wit...
Become a Guardians of Galactic Peace With the New Spacefaring Sim, Kairobotica. Posted by Jessica Fisher on July 30th, 2014 [ permalink ] | Read more »
Soul Guardians: Age of Midgard Review
Soul Guardians: Age of Midgard Review By George Fagundes on July 30th, 2014 Our Rating: :: SO MUCH GRIND IT CRUNCHESUniversal App - Designed for iPhone and iPad Swords and trading cards are fun, right? So is Soul Guardians: Age of Midgard. Mostly fun, anyway.   | Read more »
NFL Fantasy Football App Redesigned Ahea...
NFL Fantasy Football App Redesigned Ahead of Upcoming 2014 Season Posted by Ellis Spice on July 30th, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.