Today at it's "We've got a little more to show you," Apple rolled out the fourth generation iPad. It sports a 9.7-inch Retina display and includes a new Apple-designed A6X chip.

Apple says the chip delivers up to twice the CPU performance and up to twice the graphics performance of the A5X chip, all while delivering 10 hours of battery life in the same thin and light iPad design. Other new features include a FaceTime HD camera, twice the Wi-Fi performance when compared to previous iPad models and support for additional LTE carriers worldwide.

The fourth generation iPad packs a Lightning connector that Apple says is smaller, smarter and more durable than the 30-pin connector. Lightning connector accessories are available to support cameras, SD cards and VGA or HDMI digital video Existing iPad Smart Covers and the iPad Smart Case are compatible with the fourth generation iPad, and new polyurethane Smart Covers custom-designed for iPad mini are available in pink, green, blue, light gray, dark gray and (PRODUCT) RED for US$39.

The fourth generation iPad with Wi-Fi models will also be available on Friday, Nov. 2, in black or white for a suggested retail price of $499 for the 16GB model, $599 for the 32GB model and $699 for the 64GB model.

The fourth gen iPad with Wi-Fi + Cellular will be offered for a suggested retail price of $629 for the 16GB model, $729 for the 32GB model and $829 for the 64GB model. Additionally, the iPad 2 is available at $399 for the 16GB Wi-Fi model and $529 for the 16GB Wi-Fi + 3G model.

The iPad will be sold through the Apple Online Store (www.apple.com), Apple’s retail stores, and select Apple Authorized Resellers in the US, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the UK.