Premium TV package subscribers loyal to their providers
TweetFollow Us on Twitter

Premium TV package subscribers loyal to their providers

If Apple does indeed plan to tackle the television market the way it did the music industry, it needs to have some revolutionary products and services in the works.

Premium television package subscribers are more loyal and more likely to purchase additional products from their television provider than are subscribers with basic and expanded basic programming packages, according to the J.D. Power and Associates' "2012 U.S. Residential Television Service Provider Satisfaction Study."

The study finds that 31% of premium package subscribers say they "definitely will not" switch providers, compared with subscribers of expanded basic (22%) and basic (20%) programming packages. Additionally, premium package subscribers serve as brand advocates more often, as 26% say they "definitely will" recommend their provider, compared with subscribers of expanded basic (16%) and basic (14%) packages.

Overall customer satisfaction with residential television service directly correlates with a household's programming package. Premium package subscribers are most satisfied with their television service, reflected in an index score of 716 (on a 1,000-point scale). Satisfaction is significantly lower among expanded basic subscribers (677) and basic subscribers (656). Although having the highest satisfaction, premium package subscribers account for the fewest number of subscribers (13%), compared with expanded basic (38%) and basic (49%) subscribers.

"After several years of declining subscription to premium programming packages associated with the economic downturn and the introduction of attractive over-the-top alternatives, it appears premium programming is making a comeback," says Frank Perazzini , director of telecommunications at J.D. Power and Associates. "Premium package subscribers have proven to be better brand advocates. Television providers catering to these high-value subscribers with video-on-demand and mobile applications will be well positioned to keep these customers and grow their relationship, moving forward."

Although premium packages cost more than expanded basic and basic programming, satisfaction with cost of service is higher among premium package subscribers (633), than among expanded basic (588) and basic (567) subscribers. In fact, premium package subscribers are more willing to pay for even more video content, as 42% of these customers say they are likely to order video-on-demand programs in the next six months, which is significantly higher than among both expanded basic and basic cable subscribers (37% and 27%, respectively).

The study measures customer satisfaction with cable, satellite and Internet protocol (IPTV) television providers in four regional segments: North Central, East, West and South. Six factors are measured to determine overall customer satisfaction: programming; performance and reliability; customer service; cost of service; billing; and offerings and promotions. The 2012 "U.S. Residential Television Service Provider Satisfaction Study" is based on responses from 20,687 U.S. customers nationwide who evaluated their cable, satellite or telephone company-based provider. The study was fielded in four waves: November 2011, January 2012, April 2012 and July 2012.

-- Dennis Sellers

 
AAPL
$97.90
Apple Inc.
+1.47
GOOG
$720.09
Alphabet Inc.
+15.85
MSFT
$51.59
Microsoft Corporation
+1.56
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to build a successful civilisation i...
GodFinger 2 grants you godlike powers, leaving you to raise a civilization of followers. In the spirit of games like Black & White, the GodFinger games will see you building bigger and better villages, developing more advanced technology and resources while keeping your followers happy. [Read more] | Read more »
How to get all the crabs in Mr Crab 2
Mr. Crab 2 may look like a cutesy platformer for kids, but if you're the kind of person who likes to complete a game 100%, you'll soon realise that it's a tougher than a crustacean's shell. [Read more] | Read more »
How to be a star in Britney Spears: Amer...
If you've ever wanted to be a star, baby, then you've probably already checked out Britney Spears: American Dream and are happily making your way up the charts. But fame doesn't come easy, and everyone needs a helping hand sometimes. So we've got some tips to make sure you end up getting money for nothing and your chicks for free. [Read more] | Read more »
AppSpy is hiring a part time Staff Write...
| Read more »
How to save lives in ER Surgery Simulato...
A serious earthquake has struck a nearby town in ER Surgery Simulator - Emergency Doctor, and it’s up to you to save the victims. [Read more] | Read more »
Tips and tricks to get a high score in G...
Ketchapp Games loves the endless runner genre. And its newest game, Gravity Switch, is no exception. Gravity Switch takes a fresh approach, though, as you move a block, suspended in zero gravity, safely through a maze of shifting pillars. If the block hits one of the pillars, or if you’re flung into open space, it’s game over. [Read more] | Read more »
Tips and tricks to get a high score in S...
Smash Fu is a high-paced tile-tapping game that requires quick reflexes and some practice. You’ll have to smash bricks with the skill of a seasoned black belt to get a high score. To raise the stakes a bit, you’ll also have to avoid tapping any dynamite that is thrown your way - missteps can be deadly. Fear not, though. We have a few tips in store... | Read more »
How to keep the ball rolling in Dropple
If you're new to the minimalist puzzler Dropple, you may find yourself struggling to make it beyond the first couple of steps before your ball falls into the endless abyss below. [Read more] | Read more »
Game Craft releases new Legend of War ti...
Set for release at the end of this month, real time strategy title Legend of War seems sure to delight with a veritable feast of sweet features to get stuck into. Developed by Game Craft, the game is due for release through both the App Store and Google Play on May 26th. With the utilisation of spells, weapons and a good deal of strategic thinking... | Read more »
How not to die in Traffic Rider
Traffic Rider, an Out Run-esque game in which your ride a motorcycle recklessly into trffic, might not seem particularly complicated. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.