Premium TV package subscribers loyal to their providers
TweetFollow Us on Twitter

Premium TV package subscribers loyal to their providers

If Apple does indeed plan to tackle the television market the way it did the music industry, it needs to have some revolutionary products and services in the works.

Premium television package subscribers are more loyal and more likely to purchase additional products from their television provider than are subscribers with basic and expanded basic programming packages, according to the J.D. Power and Associates' "2012 U.S. Residential Television Service Provider Satisfaction Study."

The study finds that 31% of premium package subscribers say they "definitely will not" switch providers, compared with subscribers of expanded basic (22%) and basic (20%) programming packages. Additionally, premium package subscribers serve as brand advocates more often, as 26% say they "definitely will" recommend their provider, compared with subscribers of expanded basic (16%) and basic (14%) packages.

Overall customer satisfaction with residential television service directly correlates with a household's programming package. Premium package subscribers are most satisfied with their television service, reflected in an index score of 716 (on a 1,000-point scale). Satisfaction is significantly lower among expanded basic subscribers (677) and basic subscribers (656). Although having the highest satisfaction, premium package subscribers account for the fewest number of subscribers (13%), compared with expanded basic (38%) and basic (49%) subscribers.

"After several years of declining subscription to premium programming packages associated with the economic downturn and the introduction of attractive over-the-top alternatives, it appears premium programming is making a comeback," says Frank Perazzini , director of telecommunications at J.D. Power and Associates. "Premium package subscribers have proven to be better brand advocates. Television providers catering to these high-value subscribers with video-on-demand and mobile applications will be well positioned to keep these customers and grow their relationship, moving forward."

Although premium packages cost more than expanded basic and basic programming, satisfaction with cost of service is higher among premium package subscribers (633), than among expanded basic (588) and basic (567) subscribers. In fact, premium package subscribers are more willing to pay for even more video content, as 42% of these customers say they are likely to order video-on-demand programs in the next six months, which is significantly higher than among both expanded basic and basic cable subscribers (37% and 27%, respectively).

The study measures customer satisfaction with cable, satellite and Internet protocol (IPTV) television providers in four regional segments: North Central, East, West and South. Six factors are measured to determine overall customer satisfaction: programming; performance and reliability; customer service; cost of service; billing; and offerings and promotions. The 2012 "U.S. Residential Television Service Provider Satisfaction Study" is based on responses from 20,687 U.S. customers nationwide who evaluated their cable, satellite or telephone company-based provider. The study was fielded in four waves: November 2011, January 2012, April 2012 and July 2012.

-- Dennis Sellers

 
AAPL
$94.02
Apple Inc.
-2.58
GOOG
$683.57
Alphabet Inc.
-24.44
MSFT
$50.16
Microsoft Corporation
-1.84
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

SoundPrism Link Edition (Music)
SoundPrism Link Edition 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: ***Introductory price for a the first few days after launch - if you're reading this, get it while it's fresh out of the oven!*** | Read more »
Pre-register now for hack and slasher An...
Fincon, which won Facebook's Studio to Watch award in 2015, has announced that pre-registration is now open for the massive 3.0 update for its award-winning hack and slasher Angel Stone. Angel Stone is a post-apocalyptic action RPG in which the angels have fallen and you have to join The Resistance and face-off against hordes of demons trying to... | Read more »
Google has named Piano Tiles 2 as its Be...
Google has named Piano Tiles 2, which launched back in August last year, as its Best Game of 2015. If you're yet to play it, now's a good time to do so. It's a sequel to the hugely successful viral hit Piano Tiles (Don't Tap the White Tile) but includes all new gameplay, enhanced visuals, a huge variety of new songs, and improved sound quality. [... | Read more »
Sago Mini Trucks and Diggers (Education...
Sago Mini Trucks and Diggers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Drive a dump truck with Rosie the hamster! Pile dirt high and dig deep in the ground with diggers, cranes and bulldozers. Build a home for a new friend! Choose a barn, a castle or even a cupcake-house. Don’t... | Read more »
Day One 2 Journal + Notes (Lifestyle)
Day One 2 Journal + Notes 2.0 Device: iOS Universal Category: Lifestyle Price: $4.99, Version: 2.0 (iTunes) Description: **New Release Sale—50% off for a Limited Time!**Capture life as you live it. From once-in-a-lifetime events to everyday moments, Day One's elegant interface makes journaling about your life a simple pleasure. | Read more »
Pull My Tongue (Games)
Pull My Tongue 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Meet Greg. A hungry little chameleon that loves popcorn! Help feed Greg by pulling his tongue through a series of fun puzzles that include, zappers, spikes, chewing gum, balloons and more!Key Features:- 5 worlds with 90 levels-... | Read more »
Adventures of Mana (Games)
Adventures of Mana 1.0.0 Device: iOS Universal Category: Games Price: $13.99, Version: 1.0.0 (iTunes) Description: Relive the excitement of Final Fantasy Adventure―a timeless classic remastered for a new generation.■STORY | Read more »
Puzzle Strike (Games)
Puzzle Strike 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: Puzzle Strike is a deckbuilding puzzle game played amongst Fantasy Strike characters. It's inspired by puzzle games such as Puzzle Fighter. Gems fall into each player's gem pile every turn, and whoever's gem pile fills up first... | Read more »
Tsuro (Entertainment)
Tsuro 1 Device: iOS Universal Category: Entertainment Price: $3.99, Version: 1 (iTunes) Description: The award-wining puzzle strategy game, now for iPhone, iPad and iPod Touch.LAUNCH SALE - 20% OFF!To celebrate our launch, and to thank you for your support, you can get Tsuro at a special, discount price until the end of the week! | Read more »
Away ~ Meditation & mindfulness to s...
Away ~ Meditation & mindfulness to sleep, relax, focus, breathe 1.0.2 Device: iOS Universal Category: Healthcare & Fitness Price: $2.99, Version: 1.0.2 (iTunes) Description: Get Away from stress. Enjoy relaxing nature sounds & music. Day & night, morning & evening. Pick your favorite listening spot within this... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.